Filed under: Macworld, Hardware, Software, Features, iPhone, Apple TV
MWSF Keynote in a nutshell
Macworld2007's keynote left a lot of things unsaid. Any of you expecting a Leopard ship date, 2007 iSoftware announcements, or even coverage of Adobe and Microsoft flagship products were left wanting. In fact, going back through my notes, the keynote basically came down to this:
9:15 The Intel transition.
9:20 Paramount movies and the new iTunes ads.
9:25 AppleTV announcement and demo. Ships February 2007.
9:40 The iPhone. Ships June 2007.
11:10 The end.
By my calculations, that turns out to about 5 minutes each for Intel and Paramount/iTunes, 15 minutes for AppleTV and an hour and a half for iPhone. Steve never even got to announce the new Airport Extreme with its wireless hard disk capabilities. It was all about the iPhone. And here's how the iPhone presentation broke down:
9:40 It's an iPhone. It has no keyboard, runs on "OS X", syncs to your home computer OS X data, and has the following hardware features.
9:55 Interaction demo: multi-finger gestures, iPod functionality and cover flow.
10:00 Call-making demo: Conference calls and visual voice mail.
10:15 Content demo: iPhotos and rich text e-mail; surfing with Safari and Widgets.
10:30 Content providers: Google and Yahoo executives.
10:40 Accessories and Price announcement.
10:50 Cingular partnership discussed.
10:55 Wrapping up, thanking employees, mini-Concert.
All things considered, it was an exciting and productive keynote but after twenty five minutes of introductory material, it was all iPhone all the way.
Nic Carr has a quick

While I was back taking pictures of the iPhone for a second time, I got chatting with one of the security/information attendants guarding the device from our grubby little fingers. The impression I got from the information coming out of the keynote was that the device would feature a full install of Mac OS X, and would run any and all desktop-based applications, as indicated by Apple asserting that the device "Runs OS X." You can imagine my surprise when while talking to the booth attendant I was informed that users will not actually be able to install any applications. This is a point of utter confusion with me. Why would Apple refer to the software running on the device as "OS X," when in reality, it will be running the long rumored stripped-down version of the operating system.
About a month ago, AppleInsider

Today was certainly exciting day for everyone following the Macworld Expo. The announcement of the iPhone and the Apple TV, the latter more so than the former, certainly blew this blogger away. The one category of products expected by almost everyone, but missing from the keynote, was Apple's lineup of software, including the iLife suite and Mac OS X 10.5 Leopard. This begs the question about what Apple's plans are for the perennial update to the software suites, and when they plan to announce the release date and feature set for Leopard.



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