Market research Articles on TUAW - The Unofficial Apple Weblog

Apple tops latest mobile shopping satisfaction survey

by Steven Sande (Jan 12th, 2012)

With more and more consumers using smartphones to visit retailer websites, it's important for those retailers to make sure that shoppers have the best possible mobile shopping experience. Research firm ForeSee announced today that Apple's mobile shopping satisfaction score was at the top of the ...

iPad users download 3 billion apps

by Steven Sande (Jan 4th, 2012)

Technology market intelligence firm ABI Research provided some fascinating numbers today that show that Apple is still maintaining the lead in the tablet market despite the release of a plethora of Android tablets. According to the ABI Research numbers, iPad users have downloaded three billion ...

iPad brand four times stronger than competing tablets

by Kelly Hodgkins (Jun 20th, 2011)

A new Bernstein Research survey suggests Apple will dominate the tablet market in the same way its iPods dominate the MP3 market. According to the survey, 50% of respondents in the US and the UK prefer the iPad over competing tablets. Surprisingly, even tablets from successful smartphone ...

iSuppli: Apple bucks decline in smartphone market, edges closer to Nokia

by Kelly Hodgkins (May 10th, 2011)

Apple is edging closer to Nokia and poised to assume the leadership position in the smartphone market, according to IHS iSuppli. In the first three months of 2011, Apple shipped 18.6 million iPhones globally, a 14.9 percent jump from the previous quarter. While Apple showed impressive gains, ...

iPad held 85% market share in 2010 according to ABI Research

by Kelly Hodgkins (Apr 20th, 2011)

ABI Research's 2010 analysis of the media tablet market reveals the iPad grabbed a respectable 85 percent market share. Trailing far behind the iPad was the Samsung Galaxy Tab with an eight percent market share and the Archos Internet tablets with a mere two percent market share. There three ...

Apple takes 4 percent of US digital video market, Netflix reigns

by Dana Franklin (Mar 15th, 2011)

The NPD Group crowned Netflix the heavyweight champion of digital, video-on-demand services in a statement released earlier today. Between January 2011 and February 2011, Netflix accounted for 61 percent of all movies downloaded or streamed over the internet or offered on-demand through a cable ...

Mac sales growth continues to surge ahead of PCs 3 to 1

by Sam Abuelsamid (Nov 23rd, 2010)

In a pattern that has become very familiar to watchers of the computer market in the last few years, sales of Macs have grown at three times the rate of computers powered by other operating systems. According to a report issued by IDC, Apple computer sales jumped 28.5 percent in the July-September ...

iPads complement primary computers, threaten secondary ones

by Matt Tinsley (Sep 22nd, 2010)

Here's a bit of news that you might have already figured out for yourself. Your primary computer doesn't need to feel threatened by your iPad. Sure, your Mac (or PC) probably felt a little uneasy when you brought that slim, trim, shiny, and lets not forget - magical - little number into your home, ...

iPad stealing sales of e-readers and portable game consoles

by Steven Sande (Jul 12th, 2010)

In a balky economy with limited opportunities for people to spend discretionary income on electronics, it's not surprising that a purchase of one device -- an iPad, for example -- might keep a person from purchasing an e-reader device like an Amazon Kindle or a portable game console. A report ...

Android OS pulls ahead of Apple in smartphone market

by Mel Martin (May 10th, 2010)

It's not a stunning surprise, but the Android OS has knocked Apple out of the number 2 slot and slid just behind RIM. Market Researcher NPD says first quarter sales give RIM (Blackberry) 36% of OS sales. Android has 28. These percentages are only smartphone numbers and do not include the iPod ...

Numbers game: 75M Mac OS X users, 1M SDK downloads, 50,000 apps

by Robert Palmer (Jun 8th, 2009)

As with most keynote presentations, Apple released a lot of numbers about just how many people are adopting the Mac and iPhone platforms. First, over the last three years, the active Mac OS X installed base has grown from 25 million users to 75 million users. This is great news for the platform and ...

Analyst roundup: 5m iPhones for Q4, gloomy Christmas ahead

by Robert Palmer (Sep 22nd, 2008)

Widely-read Piper Jaffray analyst Gene Munster is revising his prior estimate for the quarter ending a week from Tuesday, and his outlook is even rosier than before. Instead of 4.1 million iPhone 3Gs, Munster expects Apple will sell 5 million of the handsets. Likewise, he's revising his estimates ...

College students: iPods better than beer

by Dave Caolo (Jun 8th, 2006)

Kids these days. When I was a college man, my pals and I spent many an evening tying one on getting to know the locals socializing. According to Student Monitor, which conducts market research of student life, the iPod was rated as being more of an "in" thing than beer when the company recently ...