Marketing Articles on TUAW - The Unofficial Apple Weblog

Seattle T-Mobile stores challenging iPhone

by Kelly Hodgkins (Apr 27th, 2011)

T-Mobile is having some fun challenging its adoptive parent AT&T and its competitor Verizon Wireless to a speed test that pits the Android-powered Samsung Galaxy S 4G against the iPhone 4. Starting Friday April 29, iPhone owners can challenge the Galaxy S 4G to see which handset is the ...

Deep thoughts: Why Android's market share doesn't matter

by Erica Sadun (Apr 26th, 2011)

According to Nielsen numbers released today, Android phones now represent over half of the US smartphone market. That's certainly worth noting. Then again, at least as far as Apple goes, Android's market share doesn't matter as much as pundits today seem to be emphasizing. To understand Android ...

Tapjoy alters marketing strategy to comply with App Store changes

by Kelly Hodgkins (Apr 26th, 2011)

Down but not out, Tapjoy confirmed to AllThingsD that it is modifying its incentivized purchases to work within Apple's new ranking system and to ensure its apps will make their way into the App Store. Last week, Apple made changes in its app store ranking system that downplayed the ranking of ...

Apple banning pay-per-install apps from the App Store says Tapjoy

by Kelly Hodgkins (Apr 19th, 2011)

Apple is not only tweaking its App Store rankings to downrank pay-per-install applications, it may be actively banning these applications from the App Store. According to Tapjoy, several developers within their network are receiving rejection notices from Apple because their applications feature ...

iAd highlighted in new Apple video

by Matt Tinsley (Nov 19th, 2010)

Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but ...

Analyst says Christmas may not be so green for the iPad

by Mel Martin (Nov 15th, 2010)

There is at least one Scrooge this holiday season, and it's Ashok Kumar of Rodman & Renshaw. While there had been estimates of 6 million iPad sales by the end of the year, Kumar has pulled back to an estimate of 5 million because the iPad, and other tablet PCs are just not "must have" purchases. ...

Apple looking to hire iBookstore marketing manager

by Mike Schramm (Aug 30th, 2010)

Apple has posted a new job listing looking for a marketing manager specifically for the iBookstore. The listing seeks an experienced business marketer "to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct ...

WSJ: iAds not starting off so well

by Dave Caolo (Aug 18th, 2010)

The Wall Street Journal is reporting this week that the iAds launch is off to a bumpy start as advertisers learn to deal with Apple's tight-fisted control. As Gruber said, "Better get used to it." The WSJ notes that, of the 17 partners revealed at the program's start (iAds was announced in ...

Get a free e-copy of Guy Kawasaki's book The Macintosh Way

by Steven Sande (Aug 16th, 2010)

For those of us who were followers of Apple back in the 80s and 90s, there was no single person who defined the enthusiasm and overall attitude of the company more than Guy Kawasaki. Guy was part of the team responsible for the original marketing of the Mac, and is credited with the use of ...

Microsoft taking on the Mac again

by Mel Martin (Aug 9th, 2010)

Microsoft is slamming Apple with a new web page filled with comparisons. The company believes Windows PCs are better for having fun, simplicity, working hard, sharing, compatibility and choice. In the process of highlighting differences, the Microsoft team delivers some howlers; check out the ...

MyTown adds product check-ins

by Mike Schramm (Jul 26th, 2010)

Booyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a ...

Voices that Matter iPhone: App Store prices

by Mike Schramm (Apr 24th, 2010)

Here's just a quick shot from Jeffrey Hughes' lunchtime presentation on marketing iPhone apps here at this weekend's Voices that Matter iPhone developers' conference here in Seattle. Because the presentation ran a little long, he had to hurry through his planned section on pricing, but he did share ...

360iDev: Marketing and promotion on the App Store

by Mike Schramm (Apr 13th, 2010)

To start off day 2 of 360iDev here in San Jose, California, Henry Balanon hosted a panel to discuss the marketing and promotion of iPhone and iPad apps. Panelists Brian Chen of Wired, Rana Sobhany (author of "Marketing iPhone Apps" from O'Reilly), Doodle Jump creator Igor Pusenjak, and Playhaven's ...

AT&T announces expensive rebranding (sigh)

by Mel Martin (Apr 9th, 2010)

Stung by Verizon ads, and a slew of unhappy customers, AT&T is doing what most companies with image problems do: Fix their problems. Get a new logo. A new color scheme. New ads. "All of our communications across all of these channels is 'Rethink Possible' and this integration of design," ...

The four groups who will make the iPad huge

by Dave Caolo (Apr 2nd, 2010)

I've yet to use an iPad, but I've been thinking about how it will be received. In my mind, there are four groups that will make the iPad a huge hit: Mobile professionals, typical computer users, students and developers. Mobile professionals The first two groups -- mobile professionals and ...