Marketing Articles on TUAW - The Unofficial Apple Weblog

Facebook nabs former Apple exec Rebecca Van Dyck as head of global marketing

by Steven Sande (Feb 10th, 2012)

Facebook's Initial Public Offering (IPO) filing brought surprising information: the company has hired former Apple marketing executive Rebecca Van Dyck. Van Dyck served in a similar role at Levi's after leaving Apple. She started working at Apple in January of 2007, and was involved in the ...

App usage doesn't drop during Super Bowl -- except during halftime

by Mike Schramm (Feb 8th, 2012)

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last ...

Former Xbox Live marketing exec may join Apple

by Kelly Hodgkins (Feb 2nd, 2012)

Apple conquered the smartphone and tablet market, and it may be turning its sights on the gaming market next. According to a report from MCV, Robin Burrowes, the Xbox Live marketing manager for EMEA, has left Microsoft to join Apple. Burrowes will supposedly take over marketing for the App Store ...

Apple, Oreo and Capri Sun top list of popular youth brands

by Mike Schramm (Oct 25th, 2011)

Harris Interactive put together a survey asking American youth from ages 8-24 what their favorite brands were, and Apple came out on top in the computer, tablet, and phone space. That's not too surprising, given how powerful Apple's marketing is (not to mention how great its products are), but ...

Adweek calls Jobs the 'greatest marketer of the age'

by Mike Schramm (Oct 13th, 2011)

AdWeek has written up a nice long retrospective on Steve Jobs and his work, and understandably, they're in awe of the man and what he's done with his company. Jobs wasn't just a genius in terms of building computers and crafting quality, he was also brilliant at making sure that he always set ...

Babies go gaga for Apple? Not hardly

by Mike Schramm (Aug 16th, 2011)

Martin Lindstrom says he found something interesting while doing some research for an upcoming book about brands: He handed a BlackBerry phone to about 20 different babies, and then watched their reactions to it. Without exception, they all reached up to touch the screen of the phone, which ...

Firemint's Agent Squeek becomes Spy Mouse, gets a new trailer

by Mike Schramm (Jul 12th, 2011)

It's been interesting watching the development of Firemint's next iPhone game -- I saw it in action way back at GDC 2010, but back then it was just a prototype without a name or even anything more than a few mechanics. More recently it was revealed as Agent Squeek, and looked like it was coming ...

BrandZ global report puts Apple at #1 most valuable brand for the first time

by Kelly Hodgkins (May 9th, 2011)

Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years. Apple's brand valuation now ...

Seattle T-Mobile stores challenging iPhone

by Kelly Hodgkins (Apr 27th, 2011)

T-Mobile is having some fun challenging its adoptive parent AT&T and its competitor Verizon Wireless to a speed test that pits the Android-powered Samsung Galaxy S 4G against the iPhone 4. Starting Friday April 29, iPhone owners can challenge the Galaxy S 4G to see which handset is the ...

Deep thoughts: Why Android's market share doesn't matter

by Erica Sadun (Apr 26th, 2011)

According to Nielsen numbers released today, Android phones now represent over half of the US smartphone market. That's certainly worth noting. Then again, at least as far as Apple goes, Android's market share doesn't matter as much as pundits today seem to be emphasizing. To understand Android ...

Tapjoy alters marketing strategy to comply with App Store changes

by Kelly Hodgkins (Apr 26th, 2011)

Down but not out, Tapjoy confirmed to AllThingsD that it is modifying its incentivized purchases to work within Apple's new ranking system and to ensure its apps will make their way into the App Store. Last week, Apple made changes in its app store ranking system that downplayed the ranking of ...

Apple banning pay-per-install apps from the App Store says Tapjoy

by Kelly Hodgkins (Apr 19th, 2011)

Apple is not only tweaking its App Store rankings to downrank pay-per-install applications, it may be actively banning these applications from the App Store. According to Tapjoy, several developers within their network are receiving rejection notices from Apple because their applications feature ...

iAd highlighted in new Apple video

by Matt Tinsley (Nov 19th, 2010)

Apple has updated its iAd advertising site with a show-reel showcasing some of the early advertisement adopters. Of course the best of the best have been selected, and all of the campaigns featured look great. We've only seen a few here at TUAW, like the Nissan Leaf ad at pictured at right, but ...

Analyst says Christmas may not be so green for the iPad

by Mel Martin (Nov 15th, 2010)

There is at least one Scrooge this holiday season, and it's Ashok Kumar of Rodman & Renshaw. While there had been estimates of 6 million iPad sales by the end of the year, Kumar has pulled back to an estimate of 5 million because the iPad, and other tablet PCs are just not "must have" purchases. ...

Apple looking to hire iBookstore marketing manager

by Mike Schramm (Aug 30th, 2010)

Apple has posted a new job listing looking for a marketing manager specifically for the iBookstore. The listing seeks an experienced business marketer "to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct ...