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Tag: marketing

App downloads saw a surge after iPhone 5 release

A mobile marketing firm named Fiksu has posted that the iPhone 5 had a tremendous effect on app downloads, bringing up totals by as much as 33 percent. That's huge, and Fiksu says it hasn't seen numbers like that since, well, the iPhone 4S released a year or so ago. I've heard about numbers l...

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Apple airs two new iPhone ads

Apple added two new iPhone 5 TV ads to its YouTube channel last night. The first ad, "Orchestra," features a collection of stringed instruments and showcases the noise-canceling abilities of the iPhone 5. "Even when the world gets noisy, iPhone 5 with noise canceling lets you have a better phon...

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App Rewards Club reports on what going free can do for developers

App Rewards Club is an app and service put together by a few iOS developers to help their fellow app devs with user discovery on the App Store. Like the Free App a Day service, App Rewards Club highlights free apps every day, which benefits users because they can grab apps for free, and then be...

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Chitika: iPhone 5 beating out Samsung Galaxy S III in web usage already

The latest report from mobile marketing firm Chitika notes that the iPhone 5 has already supplanted the Samsung Galaxy S III in general web data usage after only a few weeks on the market. The Galaxy S III shipped in May 2012 and the iPhone 5 hit shelves in late September, yet Apple's handset i...

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PlayFirst to release Hotel Transylvania Dash for iPhone and iPad

PlayFirst has announced a collaboration with Sony that will result in a new version of its popular Hotel Dash iOS title called "Hotel Transylvania Dash," for a tie-in with the upcoming movie of the same name. The game will feature Hotel Dash's gameplay, along with new images and new assets dire...

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Pitch Perfect is the perfect marketing primer for the indie developer

If you're a developer with an app and a dream, you would do well to pick up Pitch Perfect by TUAW's Erica Sadun and Steve Sande. Their book lifts the veil on how app reviewers, bloggers specifically, operate. Most of the advice I give to people looking to pitch an app is in this book. Added to the...

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DevJuice: Promotion from the Trenches

TUAW Dev Juice talks with Mac developer Lyle Andrews, who agreed to discuss his real-world experience launching applications. He'll be sharing tips and hints about practical app promotion skills. I want to thank you for taking the time to talk to me and to TUAW readers. The reason I asked you...

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Apple may not market "4G" iPad in the UK

In Australia, Sweden and, now, the UK, Apple is facing opposition over its use of 4G in the iPad name. According to GigaOM, The UK Advertising Standards Authority will release an adjudication on Wednesday that could lead to a new investigation into whether Apple is misleading customers when it ...

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Tiesto tracks released inside Tap Tap music game

Disney's always had kind of an identity complex with Tap Tap Revenge. The brand is one of the oldest on the App Store -- it was originally called Tap Tap Revolution, and was eventually picked up by Tapulous and turned into Tap Tap Revenge, a sort of DDR-style music game. Then, of course, Tapulo...

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Swedish Consumer Agency considers investigation into iPad 4G LTE marketing

The Swedish Consumer Agency is thinking about investigating whether or not Apple's marketing of the new iPad's 4G LTE connectivity is misleading. The agency has apparently received "several complaints" from consumers who have discovered that the new device doesn't work with the 4G LTE networks ...

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Apple offers Australian iPad buyers a refund

Apple is now offering refunds to Australian customers who are not satisfied with iPad because it is not 4G, says a report in the Sydney Morning Herald. Apple is selling the device as the ''iPad with WIFI + 4G'' because it operates on LTE networks in the US and Canada. Australian carriers Tels...

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AppCartel offers new crowdfunding opportunity for developers

There's a lot more to building a business with your app idea than simply building the app. Having seen great apps wither on the vine due to bad marketing or poor planning, it's nice to see fresh efforts among developers who aim to enable great apps to find their market. AppCartel is a crowdfunding...

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Facebook nabs former Apple exec Rebecca Van Dyck as head of global marketing

Facebook's Initial Public Offering (IPO) filing brought surprising information: the company has hired former Apple marketing executive Rebecca Van Dyck. Van Dyck served in a similar role at Levi's after leaving Apple. She started working at Apple in January of 2007, and was involved in the marketin...

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App usage doesn't drop during Super Bowl -- except during halftime

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last...

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Former Xbox Live marketing exec may join Apple

Apple conquered the smartphone and tablet market, and it may be turning its sights on the gaming market next. According to a report from MCV, Robin Burrowes, the Xbox Live marketing manager for EMEA, has left Microsoft to join Apple. Burrowes will supposedly take over marketing for the App Store i...

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