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Tag: mcdonalds

McDonald's CIO says decision to support Apple Pay was "not difficult"

With Apple Pay set to go operational across 220,000 merchant locations today, McDonald's CIO Deborah Hall-Lefevre recently explained why the ubiquitous fast food chain was so willing to be an Apple Pay partner at launch. In a recent interview with CIO, Hall-Lefevre articulated that because...

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Apple's iPhone business is as big as McDonald's and Coke combined

It's no secret that the bulk of Apple's revenue comes from the iPhone. During the company's most recent quarter, for example, 53% of its $37.4 billion in quarterly revenue came from its iconic smartphone. For as much as people like to talk about Apple having peaked, the company has a penchant for...

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Big names -- McDonald's, Pepsi, Nissan, Proctor & Gamble -- sign on for iTunes Radio ads

With iTunes Radio set to hit the ground running once Apple releases iOS 7 to the masses sometime this fall, Apple has been busy signing up number of big-name advertisers to help bankroll the company's first foray into internet radio. According to AdAge, some of the advertisers already on board...

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McDonald's releases McPlay app: 'Hey kids, this is advertising'

McDonald's has awkwardly tried to enter the App Store marketplace with an app it calls "McPlay," available for free on the App Store right now. I wouldn't recommend a download (personally, I've boycotted the golden arches for almost a decade now), but it is fascinating to see the fast-food giant...

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More on Angry Birds Star Wars, and location-based McD's promo in China

Rovio revealed a little while ago that a Star Wars-related Angry Birds release would be out for iOS on November 8, but since then the company has been posting various teaser videos combining the old Star Wars movies with the frustrated fowl. Leia is unimpressed with a Stormtrooper pig, the...

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Daily Update for October 10, 2012

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

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McDonald's lets customers use iPads

At a McDonald's restaurant in Virginia Beach, Va., customers are getting more than service with a smile. According to a report in The Virginian Pilot, they are also getting access to a free iPad that they can use to browse the web while they down their burger and fries. The iPad-equipped...

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iPhones control interactive billboard in Stockholm to win McTreats

Ah, Sweden. The land of Akvavit, crayfish parties and billboards that respond to your iPhone. You heard that right. McDonald's, not exactly a hotbed of Swedish cuisine but a popular place to eat nonetheless, has installed an interactive billboard in Stockholm. Enter a special URL, and you can...

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