Mobile mix Articles on TUAW - The Unofficial Apple Weblog

iOS gains ad share from Android in March, remains hottest app platform

by Steven Sande (Apr 14th, 2011)

Each month, Millenial Media issues its Mobile Mix report. It's full of stats on market share and advertising impressions by mobile device platform. The March report had some upbeat news for Apple in that mobile ad impressions on iOS devices jumped a surprising 11% over the previous month. What ...

Millienial Media report says Apple still top manufacturer and growing, travel apps busy last quarter

by Mike Schramm (Jan 13th, 2011)

Millenial Media has released its final report of 2010 about advertising requests on its network, and Apple remains the king of mobile advertising on the network. For the last 15 months, Apple has been the top manufacturer, and ad requests on the network for Apple devices are still growing -- 12% ...