Monetization Articles on TUAW - The Unofficial Apple Weblog

Report: Customer retention is a major factor for the App Store

by Mike Schramm (Mar 13th, 2013)

Yes, the conclusion of this report might be a little obvious to anyone who's been following the App Store closely, but it's true: Flurry's latest writeup of App Store stats suggests that keeping users playing a game or using an app can be a major factor in that app's success. Flurry filed the ...

Free-to-play overtakes premium games revenue in the App Store

by Mike Schramm (Jul 7th, 2011)

The latest blog post from Flurry reports that free-to-play revenue has overtaken premium revenue in Apple's App Store. I think this was pretty much a guarantee at some point in the future, though it's happening probably a little sooner than most expected. Free-to-play gaming, where a game ...

iPhone app ecosystem bigger than Facebook's app space

by Mike Schramm (Mar 16th, 2010)

Last week at GDC, I joked that I really only heard about two things every day: Facebook and the iPhone. Of course, that's because I was mostly there to cover iPhone gaming (and certainly there were plenty of traditional game developers in the house), but those two platforms are definitely the ...