Mytown Articles on TUAW - The Unofficial Apple Weblog

Booyah releases InCrowd for iPhone and iPod touch

by Mike Schramm (Sep 1st, 2010)

Booyah has released an iPhone and iPod touch version of its Facebook game, InCrowd, and it's now available on the App Store. The app, like the very popular MyTown, uses location check-ins to create a game around social networking. But unlike MyTown, this app was originally released as a Facebook ...

MyTown adds product check-ins

by Mike Schramm (Jul 26th, 2010)

Booyah's very popular MyTown app has updated again, this time bringing some more innovation to the "check-in" idea. Instead of just checking in to locations, the app will now "check-in" to various products with the iPhone's camera. So when you use a certain product, you can use the camera to scan a ...

MyTown 4.0 adds item creation, location tips

by Mike Schramm (Jun 5th, 2010)

Booyah has released MyTown 4.0 for the iPhone, the latest update to their extremely popular check-in game, and it adds a whole new round of social functions to the system. Properties that you own (which you get by checking-in at real-life properties) can now create items of their own, and different ...

Booyah raises $20m, aims for 6m users

by Mike Schramm (May 18th, 2010)

I've lately been guessing that Booyah might eventually hook up with Ngmoco, since they're both iPhone gaming/app companies with somewhat similar goals that could help each other out. But it looks like Booyah doesn't need any help any more -- it's just raised a whopping $20 million from investors in ...

MyTown updates to version 3.1, adds collectibles and social features

by Mike Schramm (May 6th, 2010)

MyTown is one of the hottest things going on the App Store right now in terms of social apps. As we mentioned in the interview with CEO Keith Lee a while back, they've actually got more users than Foursquare. The company has just released version 3.1 of the app, which introduces more collectible ...

Booyah releases MyTown 3.0, adds friends lists and social features

by Mike Schramm (Mar 26th, 2010)

Booyah has released version 3.0 of their MyTown location-based social networking app on the iPhone. As Keith Lee told me at GDC a few weeks ago, this app makes up the largest number of location-based social users on the platform, eclipsing even Foursquare and Gowalla in terms of users. And version ...

Loopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown

by Mike Schramm (Feb 8th, 2010)

If the iPhone has a leading app genre, aside from gaming, I'd say the current surge of "check-in" apps is probably it. Sure, back when the App Store first opened up, Twitter apps were everywhere (and they're still being made daily, it seems), but in terms of a genre that can only exist on a ...

Apple puts limits on location-based advertising in the App Store

by Mike Schramm (Feb 5th, 2010)

Apple's excited about mobile advertising (and it certainly seems like they're setting up a plan for local ads), but to devs, they say, "not so much." Apparently they've sent out a message that says location services should only be used to provide "beneficial information," not targeted advertising. ...

Gowalla announces shared trips

by Mike Schramm (Feb 1st, 2010)

There's a growing battle lately on the App Store over "check-in" apps -- Foursquare, Gowalla, and MyTown have all seen big gains in users lately (and a few other contenders have been roaming the periphery), and it looks like we're starting to see some innovation in the mix. Gowalla recently updated ...

MyTown's uncanny success

by Mike Schramm (Jan 21st, 2010)

I posted a few things last year about Booyah, an app that promised a lot, but turned out to be not much more than your standard social networking/check-in app. And despite a little hype around its introduction, Booyah had some trouble finding an audience. But the developers (former Blizzard folks ...