Naming Articles on TUAW - The Unofficial Apple Weblog

Apple rejecting apps with "Pad" in the title

by Dave Caolo (Apr 9th, 2010)

Apple is extremely protective of its trademarks, and has begun rejecting App Store submissions with "Pad" in the main title. 9to5 Mac notes that Jesse Waites, the developer behind ContactPad, has recently had an update for his app rejected because of its name (note that ContactPad is currently ...

iPhone OS 4.0: Folders help organize your apps

by Michael Rose (Apr 8th, 2010)

It's been one of the aggravation points since the App Store first launched and we began accumulating all these magnificent toys: how the heck do you manage 11 screens full of icons scattered all hither and yon? iTunes 9 gave us some control, but lacking an organizing principle things continued to be ...

Clearing the air on iPhone terminology: 4th generation vs. "4G"

by Chris Rawson (Feb 26th, 2010)

Plenty of discussions about the next revision of the iPhone have referred to the as-yet hypothetical device as the "iPhone 4G." As many of our readers have correctly pointed out, not only is this nickname completely unofficial, it's also highly unlikely to be the name of the next iPhone. It made ...

An interview with the man behind the name "iMac"

by Mike Schramm (Nov 5th, 2009)

This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think ...

The iProduct

by Erica Sadun (May 8th, 2007)

E-Commerce News asks what has one letter done to gadgetry? Adding an "i" to the start of your product name instantly identifies it as being intended for, or associated with, the iPod. Howard Kim of iLuv deliberately added an i to his company's product line while Tim V. Kolton of V-Moda headphones ...

Apple Support doc: Mac maintenance Quick Assist

by David Chartier (May 8th, 2006)

Apple has released a "Mac Maintenance Quick Assist" support document that is more or less a 10-step guide aimed at beginners for taking care of their Mac, both inside and out. These steps include good, basic practices such as using relevant names for files instead of "DSC_00001.jpg," while also ...

On marketing, and a thanks to Apple's department

by David Chartier (Apr 5th, 2006)

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good choice they made with this new software: They didn't call it "iBoot." Bonus points for not calling it ...

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