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Tag: naming

Decoding Apple's naming rules

Apple's naming style for its products may seem silly at times -- the iPhone 5, for example, if it is even called that, will actually only be the second iPhone granted a numerical moniker, after the iPhone 4. Now there's actually a way to put a real, concrete formula on Apple's naming schemes,...

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You're the Pundit: Reverting the iPad name

When it comes to forecasting the next big thing, we turn to our secret weapon: the TUAW braintrust. We put the question to you and let you have your go at it. Today's topic is the new iPad -- specifically, its name. Macs and iPods have traditionally gone nameless. There's no Mac mini 3 or iMac 2S....

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Apple rejecting apps with "Pad" in the title

Apple is extremely protective of its trademarks, and has begun rejecting App Store submissions with "Pad" in the main title. 9to5 Mac notes that Jesse Waites, the developer behind ContactPad, has recently had an update for his app rejected because of its name (note that ContactPad is currently...

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iPhone OS 4.0: Folders help organize your apps

It's been one of the aggravation points since the App Store first launched and we began accumulating all these magnificent toys: how the heck do you manage 11 screens full of icons scattered all hither and yon? iTunes 9 gave us some control, but lacking an organizing principle things continued to be...

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Clearing the air on iPhone terminology: 4th generation vs. "4G"

Plenty of discussions about the next revision of the iPhone have referred to the as-yet hypothetical device as the "iPhone 4G." As many of our readers have correctly pointed out, not only is this nickname completely unofficial, it's also highly unlikely to be the name of the next iPhone. It made...

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An interview with the man behind the name "iMac"

This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think...

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The iProduct

E-Commerce News asks what has one letter done to gadgetry? Adding an "i" to the start of your product name instantly identifies it as being intended for, or associated with, the iPod. Howard Kim of iLuv deliberately added an i to his company's product line while Tim V. Kolton of V-Moda headphones...

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Apple Support doc: Mac maintenance Quick Assist

Apple has released a "Mac Maintenance Quick Assist" support document that is more or less a 10-step guide aimed at beginners for taking care of their Mac, both inside and out. These steps include good, basic practices such as using relevant names for files instead of "DSC_00001.jpg," while also...

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On marketing, and a thanks to Apple's department

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good choice they made with this new software: They didn't call it "iBoot." Bonus points for not calling it...

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