Nielsen Articles on TUAW - The Unofficial Apple Weblog

Nielsen: iPhone 4S launch was "enormous"

by Kelly Hodgkins (Jan 18th, 2012)

With all the lines here in the US and overseas, we knew the iPhone 4S was going to be a tremendous hit. Now, a Nielsen survey from December gives us some numbers to support this observation. According to the survey, 44.5 percent of smartphone buyers bought an iPhone in December. This number is ...

iPad tops holiday wish list for kids

by Chris Rawson (Nov 17th, 2011)

If the latest survey data from Nielsen is anything to go by, Santa Claus is going to be loaded down with Apple products this year. Nearly half of kids aged 6-12 said they want an iPad this year, while nearly a quarter of kids aged 13 or over said the same thing. Nielsen surveyed a "general ...

Nielsen: Android adoption doubled iOS over last three months

by Mel Martin (Sep 26th, 2011)

BGR reports this morning that Android phones are growing rapidly in market share in the US. That's the word from the Nielsen Company, which just released research conducted in August. Customer surveys showed that over the last 3 months, ending in August, twice as many people purchased an ...

Nielsen: Apple is the leading manufacturer, iOS the #2 platform

by Kelly Hodgkins (Jul 28th, 2011)

The June Nielsen numbers are out for the US smartphone market and they uphold the trend we have been seeing for the past several months. Android is the leading smartphone platform with a 39% marketshare, while iOS grabs 28% to claim second spot. RIM's BlackBerry OS slides into third with a 20% ...

Nielsen study shows climbing iPhone sales in the US

by Mike Schramm (Jun 30th, 2011)

Nielsen has released the results of a new survey of mobile phone users in the US, and the word (almost) all around is growth. More and more people are buying smartphones, and while Android currently sits in the most popular smartphone spot (with 38% of smartphone owners holding Android ...

Average US smartphone data usage climbs 89%, cost per MB drops 46%

by Mel Martin (Jun 20th, 2011)

Using your iPhone more and more? You're not alone. Data usage on all smartphones is soaring, according to new research by Nielsen. In a monthly analysis of cell phone bills for more than 65,000 lines, smartphone users, especially iPhone and Android users, are using more data than ever. ...

Are The Beatles responsible for music's digital growth in 2011?

by Michael Grothaus (May 12th, 2011)

Nielsen announced yesterday that music sales in the US are up 1.6 percent in 2011. That might not seem like a lot, but for the embattled music industry, any growth is good news. Interestingly, Nielsen seems to ascribe the growth of music sales to The Beatles' deal with Apple. As Nielsen says in ...

Nielsen: iPad maintains 82% of tablet market

by Mike Schramm (May 5th, 2011)

No surprises here: the iPad is dominating the tablet market in the US right now, with over 80 percent of users owning a version of Apple's tablet. The latest survey by Nielsen gives that figure, and says that 3G and Wi-Fi versions are almost equally split among owners, with 39% sticking with ...

Nielsen says Android is "most desired" smartphone platform

by Kelly Hodgkins (Apr 26th, 2011)

Nielsen released its early 2011 survey numbers, and the results suggest Android popularity is on the rise and iOS is declining in the US. In this latest consumer survey, Android edges out the iPhone as the most desired smartphone platform. When asking respondents about the next handset they ...

iAds more effective than TV advertising, Nielsen finds

by Mike Schramm (Feb 3rd, 2011)

Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as ...

iPhone, Android "most desired" smartphones for upgraders in the U.S.

by Matt Tinsley (Dec 1st, 2010)

Here's a little analyst-based hint for those of you not sure what to get your smartphone-obsessed loved one this holiday season. According to a survey released by Nielsen, 29.7 percent of U.S. mobile subscribers now have smartphones (with Apple, RIM and Android taking the lion's share). Android's ...

Kids 6-12 want iPads and iPod touches, survey says

by Mike Schramm (Nov 24th, 2010)

Go figure -- this holiday season, kids want the priciest, hottest consumer electronics going. That's according to a new Nielsen survey, which says that across the demographic of kids 6-12, the iPad is the hottest gift in town, with 31 percent angling for a future purchase of Apple's tablet. The ...

Survey: 32% of iPad owners have never downloaded an app [Update: 9%]

by Mike Schramm (Oct 21st, 2010)

This is a fascinating little stat that echoes a few anecdotal statements I've heard before. Nielsenwire is claiming that a full 32% of iPad owners have never actually downloaded an app on the device, with another 5% only downloading free apps. That's a pretty crazy figure when you think about it -- ...

Video demo of ABC's My Generation synchronized app

by Keith M (Sep 16th, 2010)

As Dave reported earlier, ABC and Nielsen have teamed up to develop an iPad app that supports the new series My Generation. Users run the app while watching the show -- either live or recorded -- and it will stay synced with the section of the episode you're watching by "listening" to the audio ...

Nielsen wants to know what you're watching on your iPod

by Scott McNulty (Oct 25th, 2006)

Earlier this month Network World's Phil Hochmuth profiled Nielsen's efforts to figure out what people are watching on their iPods and other mobile devices. Nielsen, you may know, is the company that determines the ratings, i.e. audience size, of a particular TV show. As technology has progressed ...

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