Tag: nielsen

Survey: 32% of iPad owners have never downloaded an app [Update: 9%]

This is a fascinating little stat that echoes a few anecdotal statements I've heard before. Nielsenwire is claiming that a full 32% of iPad owners have never actually downloaded an app on the device, with another 5% only downloading free apps. That's a pretty crazy figure when you think about it --...

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Video demo of ABC's My Generation synchronized app

As Dave reported earlier, ABC and Nielsen have teamed up to develop an iPad app that supports the new series My Generation. Users run the app while watching the show -- either live or recorded -- and it will stay synced with the section of the episode you're watching by "listening" to the audio f...

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Nielsen wants to know what you're watching on your iPod

Earlier this month Network World's Phil Hochmuth profiled Nielsen's efforts to figure out what people are watching on their iPods and other mobile devices. Nielsen, you may know, is the company that determines the ratings, i.e. audience size, of a particular TV show. As technology has progressed Nie...

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