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Filed under: Hardware, Rumors, Graphic Design

Nvidia CEO loves Apple, possesses mysterious alien device

Talk about burying the lead -- Shufflegazine did a piece on Nvidia CEO Jen-Hsun Hwang during a visit to Dubai recently, in which he talks about how much he and his family love their Macs, and Apple's machines add value, and in his house it's just "Mac, Mac, Mac," and OH MY GOD, what is that SITTING ON THE TABLE in front of him? OK, it's probably not definitely not an Apple tablet (yet), as there's no clear Apple logo on it, but man that's a nice looking tablet device, and even Engadget says they have no idea what it is.

The thing is, this picture just appeared with Shufflegazine's piece, and while Hwang did go on and on about how much he loves Apple stuff (and yes, the two companies have a long history of sharing some hardware), there's not word one about that tablet or anything like it in the piece, no hint of any other hardware or partnership announcement. It could be a prototype, it could be another tablet we're just not recognizing, or yes, Hwang could have just thrown it down on the table during the interview, and Shufflegazine could have just completely missed it. [They didn't. -Ed.]

Though if that last one is true, we have no idea how it happened. How do you cover Apple and their gadgets and avoid being drawn to that tablet. It's so... thin and well-designed. We'll be honest, if we were in the room, we might have licked it then and there to claim it as our own.

Thanks to Nemanja for the tip.

Filed under: Retail, Apple

Thus goeth down the Apple Store

Shall I compare thee to a yellow sticky note?

Thou art more foreboding and less indicative of closure.

Rough winds do shake retail commerce before May

And downtime hath all too short a date.

Sometimes too excited the yellow sticky shines

And often is his gold complexion dimm'd

And sometimes when credit-cards decline

By chance, or nature's changing course, untrimm'd;

Thy momentary downtime does not fade,

Nor lose possession of that fair new product;

Nor shall Apple introduce what wander'st in his shade,

When in eternal lines to time thou waitest;

So long as men can breathe, or eyes can see,

Fair 3M's scrap of parchment shall cheer thee.


Thanks, verily, to all ye who have sent tidings of this news.

Filed under: Analysis / Opinion, Apple

Apple Store team busy installing extra noise, additional funk

As has been widely emailed by our crack readers, the Apple Store is down as of midnight. We'd chalk this up to actual maintenance, but since it is officially Tuesday on the US East Coast, we'll give it the new-product benefit of the doubt. Some items, including Airport Express units and the Mac Mini, have been reported in limited availability mode for a while, so it's possible that we'll see some revisions come daylight. We also have been told that the iPod touch January Update is mysteriously unavailable for purchase at the moment (thanks Will!) so perhaps that's in play as well. Of course, it could just be, you know, maintenance.

The question must be considered: are the Apple Store outages really technically necessary to update the store content, or are they a form of grass-roots marketing that primes the buying audience for something new? After all, Amazon, Dell and Newegg add products constantly and never seem to stall into these extended cones of silence. Is the Tuesday lacuna just a passive-aggressive way to get our attention, like a child throwing a sulk?

Recently, former Apple staffer Chuq von Rospach suggested via a Twitter response to Shawn King that the architecture of the Apple Store really, truly does require extended downtime to make changes to the product lineup. If that's the case, then this is an astonishingly powerful argument for the existence of the RDF -- only a marketing force capable of warping the fabric of space could turn an engineering flaw into self-generating hype with every minor tweak of the product line.

Update 7 am ET:
Looks like it was only maintenance after all.

Thanks to everyone who sent this in!

Filed under: Analysis / Opinion, Cult of Mac, Odds and ends, Apple

The Apple Store is... up? Isn't it Tuesday?

Walk back with me through the nostalgia of the past two months:

2008 has been updaterriffic for Apple, every Tuesday like clockwork. So what about today? The store is up, and nothing new has dropped. Maybe this Thursday's special event counts for the week -- or maybe we've been deluding ourselves about the longevity of Apple's run of Super Tuesdays. Tell us what you think in the comments.

Filed under: Retail

In the wee small hours of the Hey! The Apple Store is down

With Nik covering the early-morning East Coast shift from his perch on the way, way East coast, I rarely get to do this anymore... but since I already stayed up way past my bedtime, I'll share with you all that the Apple Store is down. It's almost certainly routine maintenance. Really. Almost 100% certain. Could be new laptops. No. Too close to Leopard. But maybe something.

OK, sure, not much to get excited about... but it's 1 am here in NYC, and I should have been in bed two hours ago, so why not let you all know?

Update 8 am ET: As noted below, the store has gotten a new look overnight.

Thanks David & Chase, you sleep-thieving rats.

Filed under: Gaming

Wingnuts 2, an original Mac game, takes off

Freeverse has announced that Wingnuts 2, a top-down aerial arcade shooter game, is now available for online purchase and download. The title benefits from being an original and exclusive Mac game, developed and playable exclusively on the Mac. Freeverse co-founder Colin Lynch Smith mentions the advantages of developing games solely for the Mac over on Inside Mac Games:

"This is the biggest game to be written specifically for the Mac in years. Targeting just the Mac means no performance compromises (and lower system requirements)-- and we can design in cool OS X specific technologies like CoreImage and iSight integration."

It's about time that game developers woke up to the benefits of creating games specifically for the Mac platform. Hopefully this will be the first title of many in a resurgence of big name Mac-exclusive titles.

You can grab a demo of the game at this link and a video of the game (complete with an example of the fancy CoreImage effects) is available here. A DVD boxset of the game will ship in early July, but if you can't wait that long the game is available as a whopping 550MB download for $29.95 over on the Wingnuts 2 site.

[Via Joystiq]

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