PocketGamer.biz has an interesting interview up with Pangea, makers of the iPhone physics puzzle game Enigmo, and they say that so far, their experience with in-app purchases has been pretty lukewarm. The software itself has sold over a million copies, but only a very small number of those customers are going for the in-app purchases -- about 25 per day, according to Pangea's Brian Greenstone. 25 per day may not be bad for a smaller developer, but Greenstone says he "was expecting hundreds."

Why aren't the microtransactions doing so hot? It's going to take time, first of all -- customers need to learn the value of picking up content piece by piece, and developers need to learn exactly how to price and plan the stuff out. On an established download service like Xbox Live, add-ons and content packs have become de rigueur, though some of those battles are still being fought. But on the App Store, not only are prices still up in the air, but in-app purchases are hard to find, and they're all over the map in terms of value versus investment.

Greenstone seems to believe what I'd tend to agree with: that after all of the dust has settled, customers will pay for content that's worth paying for -- he's just given up on worrying about pricing, and is focused on delivering content that's worth whatever he wants to charge. Eventually, both devs and customers will settle on a fair price, and when that happens, I'm sure we'll see some major in-app purchase sales.

In the hustle and madness of yesterday's wayback machine activity, there were a couple of App Store introductions (and a notable upgrade) that might have slipped through...

First up: The long-awaited version of Quickoffice for iPhone that allows editing of Word and Excel files hit the store today and was demoed at CTIA. [Looks like the new Quicksheet is available now, but the full bundle and the Quickword standalone app aren't on sale yet as of Thursday morning.] While QO has had a 'mobile files' tool on the iPhone for a while now, this is the first build of the venerable portable office suite (which has been a favorite on Palm handhelds for years) that can do editing in both formats.

Quickoffice for iPhone can do font formatting and cut, copy and paste within Word documents -- presumably to be tied in with system-wide C/P in the OS 3.0 world-to-come. Both the Excel and Word tools will support landscape mode for extra editing area.

Files on the iPhone can be transferred off the device using WiFi to a local Mac, or straight to a MobileMe account. Quickoffice for iPhone is shipping now for an "introductory price" of $19.99, but if you just want the Excel spreadsheet editor (formerly MobileFiles Pro) you can have it for $12.99; the Word document editor is also $12.99. Quickoffice Files (previously known as MobileFiles 2.0) is $3.99 and offers similar file transfer capability to Readdle and other file managers. We're getting a review copy for a more thorough walkthrough later this week. It's worth noting that a Microsoft exec hinted at a version of Office itself for the iPhone that may be coming sometime in the not-too-distant future.

Second... who doesn't love a good robot game? For $4.99, you can now dive into Pangea's classic Otto Matic series with the company's new title for iPhone, Otto Matic: Alien Invasion. The B-movie style game pits Otto against the attacking Brain Aliens from Planet X; his job is to save as many humans as possible. Otto Matic: Alien Invasion features 10 levels and 25 different enemies, multiple weapons and activities, and quite a bit of fun.

Lastly, the TUAW top pick Evernote has been updated with a nifty landscape mode, thumbnail viewing, improved performance, favorites sorting, and an embedded web browser to reduce the tap a link --> Safari --> back to home screen --> scroll around --> relaunch Evernote loop-the-loop annoyances. Evernote 2.0 for iPhone remains a free download, and the basic Evernote service is also free; a year of pro-level service costs $45.

Over the past day, Pangea Software has issued two updates for their Enigmo physics game for the iPhone/iPod touch. The updates in question (1.1 and 1.1.1) allow you to download custom levels from Pangea's website via the application.

Be sure to sync your iPhone and complete the backup process before updating Engimo, as the saved game deletion issues continue to be a concern. Pangea has officially acknowledged the issue, and offers backups as a solution. You can download/buy Enigmo from the App Store (iTunes link).

Here's a nice story. Pangea Software, creators of Bugdom, Nanosaur, Cro-Mag Rally and more, have offered free licenses to any school that makes a request. All you need to do is send a request on the school's official letterhead, signed by the principal, and the contact listed must use a ".k12" email address. Get the full scoop here.

As a system administrator for a school, let me say, "Nice work, Pangea!"

[Via MacMinute]