This sounds an awful lot like sour grapes to me: Ray Ozzie, Microsoft's chief software engineer, told a Professional Developers' Conference earlier this week that it wasn't the apps that would make or break the smartphone platforms. Of course, that's what most press and blog outlets seem to be focusing on (maybe because we all already know what the hardware is like -- apps change every day if not every minute, and the hardware only changes occasionally), but Ozzie says customers won't buy a phone for the apps. The biggest apps, he says, will eventually be available on every platform. To put it in as few words as possible, you'll be able to tweet from everything in the future.

And he's got part of a good point there: it's true, the major functionality of "killer apps" will be available across platforms. But Ozzie forgets (or is just ignoring) that that's already the case on desktops. While yes, you could claim that porting to the various smartphones is easier than porting to the various PC platforms, that doesn't avoid the fact that I can tweet, IM, email, browse, edit photos and movies, and do whatever else I want on both platforms as well. And for some reason (ahem, the hardware and the way both software and hardware are designed), I'd rather do them on the Mac. People love their iPhones not just for the apps but for the way it fits in their hand, and how just plain slick it is.

That's not to say that the smartphone platform war is over -- no way, it's only beginning, and we consumers will take innovative ideas wherever we can get them. But Ozzie saying the apps don't count (and echoing his fellow Microsofters in trying to separate Apple from their software strategy) seems to mean that even he thinks he's already lost that race -- they certainly do play a large part in which platform consumers eventually choose.

It's a common theory that Apple is a "hardware company" not a "software company." What does that mean? Doesn't it actually sell both?

The idea is that Apple uses software to push more hardware sales. If Apple was a software company, you wouldn't see the fantastic and very useful iLife bundle of applications included for free on every new Mac, including the el-cheapo Mini. Instead, they might decide to charge $99 for it, or worse, break it up into pieces and distribute it as separate packages, each with its own price.

Snow Leopard's price also seems to support this theory, especially when contrasted to Microsoft's pricing model. Any "dot-oh" operating system upgrade priced at $29 is simply amazing. And given the fact that you can upgrade a whole home or small office full of Macs for less than the price of an Xbox 360 game...well, that's just a special kind of awesome. The main OS competitor, however, has graciously offered its upgrade, similar in "just fixing stuff and making it run better" nature to Apple's update, at the low, low price of $129. Ouch! At least you can save a substantial amount by buying Microsoft's family pack at a tick under 150 bucks, but that discount will only get you three copies instead of Apple's five. And it's still three times the price of Snow Leopard's bundle!

But I realized something interesting about the whole "hardware company vs. software company" argument. As a Mac convert, I've noticed that I think quite a bit less about the hardware than I do the software. In the PC world I still live in, we talk about processor benchmarks, motherboard options, frontside bus speeds, and other Ambien replacements. However, when I talk Mac, I'm often concerned much more with the software it's running, what OS version is installed, and where I can find a free app to do what I need.

With all of the other Apple news surrounding Snow Leopard yesterday, Apple starting airing two new "Get a Mac" ads last night on TV and has also posted them on the company website.

The first ad, "Surprise," shows a woman talking to Mac; she wants to purchase a "great computer", but Mac seems to be recommending something unexpected.

The other ad, "Top of the Line," shows another another woman wanting a "great computer" -- and PC introduces her to a fine high-end PC played by Seinfeld alum Patrick Warburton.

Thanks Ethan for sending this in!

Say, just for the sake of argument, that you're Psystar. You've been served by Apple for selling (they claim) illegal clones of their machines, and selling their OS (which you claim isn't even copyrighted) on illegitimate hardware. Sure, you've won a minor victory in the battle, but generally, the opinion is that you're a dead company walking -- when a company like Apple not only has it out for you but has pretty legit claims to back themselves up, you could be said to be in trouble. And so, what do you do?

Well if you are Psystar, you apparently release more computers. Determined to stick it to Apple as hard as they possibly can before they're legally wiped off the map, Psystar has announced the release of the Open(3), a desktop running OS X and packing up to a 2.53GHz Core2Quad Q8200 processor, up to 4GB of RAM and 1TB of storage, and all of the other usual options you'd want on a machine like this (6x Blu-ray burner, GeForce 9500GT). Technically, the box starts at $599, but as Engagdet notes, even if you max it out to around $2000, you're still paying less than an equivalent Mac Pro.

This is pretty much the computer retail equivalent of Bugs Bunny kissing the hunter. We can imagine Apple's lawyers steaming from the ears at this point -- here's hoping Psystar gets to have their fun while they can.

With all of the iPhone news lately, some of you may have worried that we're forgetting what got us here: Apple computers, not the other gadgets and doohickeys they sell. But worry not -- we're still Mac-crazy, which is why we'll still link to a Grade A smackdown on the old argument that Macs are more expensive than PCs.

After a few analysts question whether or not Macs are worth it (as if buying a powerful and easy-to-use computer was ever not worth it), MacsimumNews' Dennis Sellers pulls out the big guns, and shows that report after report will make it clear that when you compare the quality vs. cost that you get with an Apple to what you get with a PC, the Mac will almost always win.

Sure, if you compare a new MacBook Pro with the bargain laptops you'll find on the shelves at Best Buy, you'll be seeing a smaller charge on your credit card. But when you compare the total cost of ownership due to what's actually in those laptops (and the experience you'll have with each computer), the Mac is cheaper than ever.

[via MacBytes]

The Sims 3 is the latest iteration of the best-selling computer game in history -- it features the ability to custom-make and create your Sims and their surroundings, and explore the neighborhoods and cities that they live in. But even more strangely, it's set for an almost simultaneous release on PC, Mac, the iPhone and the iPod touch. The popularity of iPhone apps may have done what Mac gamers couldn't do for years: convince developers that releasing their games simultaneously on Mac and PC was worth it. While EA only has a release date for the PC version so far (June 2), the company is saying that Mac, iPhone and the iPod touch versions will be out in "Summer of 2009," which is much better than, say, years later.

Of course, we'll have to believe it when we see it -- EA uses Transgaming for their Mac ports, and they've left a little bit to be desired so far. But just the fact that they plan an almost concurrent release for the sequel to one of the biggest games of all time bodes very well. The Sims 3 probably won't make too many waves in the hardcore PC gaming set, but anytime a major publisher plans a simultaneous release for a big title, we definitely give a nod of approval.

[via IMG]

Our good friends at Download Squad found a great app on the App Store called Air Photo that will let you wirelessly print pictures directly from your iPhone or iPod touch. Just install the app (for $1.99, cheap if you print your iPhone's photos often) on your mobile device, put the server on your Mac (or PC, if you swing that way), and then you can snap and print at will. Connecting to the server from your device opens up a Bonjour window, where you can crop or adjust the picture and then print whatever you like.

While the technology itself won't be that helpful for everyone (who really prints pictures any more, especially iPhone pictures?), it is interesting to see this done so easily and well with a wireless connection. Sure, there's apps like Remote and the Keynote controllers, but it seems like the iPhone-as-wireless-accessory idea is still relatively untapped on the App Store.

Apple released two new Get a Mac ads, just in time for the holiday season. The two ads, entitled "I Can Do Anything," and "Tree Trimming," are animated, and very amusing.

In the I Can Do Anything ad [direct video link], PC shows off what he can do because he is animated. He then talks to a rabbit that is on its way to the Apple Store.

In the Tree Trimming ad [direct video link], Mac and PC are decorating a tree. When PC plugs in the tree, Mac discovers that the lights actually say... well, we don't want to spoil it (sorry!).

You can watch both of the ads by visiting the Get a Mac ad website.

Thanks to everyone who sent this in!

I love Tom's Hardware -- they're traditionally a PC site (and being a gamer, I've built and run my share of PCs), but like most PC guys, they aren't afraid to lay out the specs and draw direct conclusions from there. And that's exactly what they've done with a very Mac misconception: that Apple computers traditionally cost more than the average PC.

To the average user, that seems true -- if you go to, say, a Best Buy or a Circuit City, and look at the Macs they're selling versus the seemingly equivalent PCs they're selling, then yes, you're seeing higher pricetags on the Apple stuff. But when Tom's lays out what you get out of each computer, the prices are generally the same. In fact, they even build an equivalent Mac Pro, and there's only a $5.67 difference.

Of course, that doesn't stop people from trying to prove otherwise (Apple, you'll note, is not a client of NPD, and they don't actually share which computers they're talking about in the study). And of course, as Tom's Hardware commenters will tell you, there's really no argument for gamers yet, as amazing hardware is nothing when it doesn't run your software the way it should. But it's good to see TH taking a serious, relatively unbiased look at the price differences, and Apple getting a little more love from the traditionally PC crowd.

Because Apple thought that you just couldn't get enough of that "Vista blues" song that was in the latest Get a Mac ad, they posted an extended version of it that runs 1 minute, 34 seconds. PC just keeps singing, despite Mac's look of amazement that PC could sing that long. At the end, PC finishes the song by singing "... there's nothing left to do, except control. alt. delete."

You can watch this and other Get a Mac ads by visiting the Apple Get a Mac site.

Thanks to Steve and Ton for the tip!

Apple just released a new "Get a Mac" ad entitled "Sad Song." In this commercial, PC is singing a country inspired song about how Vista saddens him. This commercial was released and played during the American Idol show tonight on the FOX network. You may remember that Apple also released 2 new Get a Mac ads last night. You can watch this and other Get a Mac ads on the Apple website.

Despite the recent uproar over Apple's debatably dubious tactic of installing Safari on PCs via Software Update, as an "upgrade" to software users didn't have, the tactic seems to have worked. Usage of the Windows version of the browser has tripled since the 3.1 update, per Apple 2.0's report, growing from 0.07% to 0.21% during March and April.

We're hoping that Safari usage continues to expand, but perhaps without the Software Update shenanigans (and the UI for updates on the Windows side has been revised to reduce the likelihood of accidental Safariage). CSS compatibility and speed put Safari in a class to compete with Firefox on both Mac and PC platforms. Of course, those all-important features don't determine marketshare; being bundled with Windows installs seems to do the trick, though (see Internet Explorer). We have our doubts that Microsoft is going to incorporate Safari into its bundling plans any time soon.

[via MacNN]

I love this. Reader Jahanzeb sent us a little mini-app he cooked up out of vnsea that turns your Installer.app-enabled iPhone into a touchpad for your PC (and Mac, I assume, though the video above shows Windows). Once you've got the two talking to each other, you can click, double-click, and even drag windows around. Jahanzeb says scrolling is possible, "although it's a little rusty."

Telekinesis is still awesome, but this app basically turns your iPhone into a remote for your whole computer. Anything you can do by moving and clicking a mouse around, you can do with this. Very neat. It is too bad that it requires Installer.app, and that it has to be done unofficially, but the official SDK is still (hopefully) just around the corner. I remain amazed at how much programmers like Jahanzeb and the vnsea guys (and anyone else working on the iPhone) are able to do unofficially.