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Tag: perspective

The science of iOS 7's parallax effect

One of the subtle, but cool features of iOS 7 is the parallax effect that gives on-screen elements a sense of depth and movement as you tilt your phone. In a recent article, Macworld's Marco Tabini examines the science behind the visual technology. Tabini boils it down to our perception of...

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Putting Apple's retail traffic into perspective

Two days ago, during an interview with Bill Shope at the Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook mentioned some 120 million people walked through the doors of Apple's 394 (approximately) stores open in 2012. To put the magnitude of those 120 million visitors into...

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