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Tag: perspective

Band accuses Apple of ripping off their music video concept

There was a lot to see during yesterday's epic Apple event, and it all started with a very cool video called "Perspective." The 2-minute clip is a pretty standard event-opening video for Apple, stating some principles the company believes in and patting the user on the back for being part of it. I...

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The science of iOS 7's parallax effect

One of the subtle, but cool features of iOS 7 is the parallax effect that gives on-screen elements a sense of depth and movement as you tilt your phone. In a recent article, Macworld's Marco Tabini examines the science behind the visual technology. Tabini boils it down to our perception of perspe...

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Putting Apple's retail traffic into perspective

Two days ago, during an interview with Bill Shope at the Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook mentioned some 120 million people walked through the doors of Apple's 394 (approximately) stores open in 2012. To put the magnitude of those 120 million visitors into ...

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