pinch media posts

Where do you find yourself with respect to the rumors of a new iPod touch somewhere in the pipeline? Having a slew of case manufacturers showing products with cutouts for a camera strikes me as enticing but ultimately unconvincing; hearing from Pinch Media, however, raises the credibility level to 'high.' The App Store analytics provider has confirmed that instances of an "iPod 3,1" model have begun showing up in the usage logs from apps that have implemented Pinch's tracking tools.

What could this possibly mean? Well, going back to March of this year, the BGR team sussed out a few future model IDs from a beta of the iPhone 3.0 firmware, including the iPod 3,1 listing; Pinch says that the device type first started showing up in April, and sightings picked up in May. Pinch's stats should be taken quite seriously, as the company first announced appearances of the model indicator that eventually revealed itself as the iPhone 3GS way back in January.

If that timeline were to hold true again, we wouldn't expect to see the iPod touch next-gen on store shelves before the holiday shopping season... but it's likely that the engineering effort for the new touch will bootstrap off of the iPhone 3GS platform, and the QA/testing cycle for the device will probably be quite a bit shorter than it would be for a new phone. If I had to guess... perhaps a Steve-enabled press event during the last week of July? Should be lively.

[As noted in the comments, Apple's track record for iPod introductions does have a consistent tick-tock rhythm to it: betting on a September launch for the new touch would be a prudent call.]

Thanks Joachim!

Just about every conversation I have with an iPhone developer who's had any level of App Store success eventually (usually sooner rather than later) includes the question, "what worked for you?" I've been trying to distill some kind of pattern -- a sure-fire marketing tactic -- but there are just too many variables.

There are the ones which developers can control (to some extent): the general timing of a release (give or take a month), pricing, quality, external promotion, and certain aspects of the marketing process. There are also variables beyond the developer's control, such as the review process, being featured on an App Store list, the existence and tactics of competitors, duplication and an array of shifting circumstances and bad behavior. What we need is more data, right?

Pinch Media's Jesse Rohland & Greg Yardley, the gracious providers of some great App Store RSS feeds and developers of tools for iPhone app metrics, just published a slideshow (you can see it in the 2nd half of this post) which was presented at the New York iPhone Developers Meetup, sharing analysis of the data and trends they've been observing.

Snazzy charts? Witty banter? Sound advice? Check, check and check. Whether you're curious about the effects of price drops, various usage stats for free versus paid apps or the mathematics of breaking even (maybe turning a profit?), statistical analysis could be your friend. I know, real friends are nicer and more helpful on moving day, but that's what you get for spending all your time writing iPhone applications in dimly-lit rooms. I kid, of course: enjoy the show ...