Apple is releasing
games for the iPod.
EA and id show up at the WWDC keynote. And the rumors say
Nintendo may team with Apple for the iPhone. All signs point to an Apple that seriously wants to reenter the gaming market, an arena that has been dominated by PCs and consoles for quite some time. But exactly how can they do it?
They're doing some of the right things already, and we can expect them to do more in the future. But here's five suggestions (or predictions, if you will) about what Apple can do to attract gamers back to the Cult of Mac.
1) Put (even more) games on iTunes. Steam is a nice digital distribution system, and
Xbox Live Arcade is a better one. But no one has done digital distribution like Apple has with iTunes-- first music, and now movies and television shows. What they need to do is add games to the software, and even go so far as to create a kind of "iTunes Arcade," where you can buy games for your iPod, your iPhone, your Mac or MacBook, and even your Apple TV. And I'm not talking dinky downloads like Lost-- I'm talking EA's Madden, Need for Speed, and even Battlefield 2142. Run patches and updates through there as well (
EA's Link might not like that, but it hasn't been successful enough that they wouldn't consider joining iTunes if asked), use CoverFlow as a cool browsing and launching interface, and you've got the key not only to a solid revenue system, but also a promotion and distribution channel.
Yesterday we posted about the Apple press release announcing that the SDK had been downloaded more than 100,000 times in four days. It's also worth noting, however, that Apple basically confirmed that several well-known developers are officially supporting the iPhone and bringing some exciting applications to everyone's favorite handheld. In addition to the developers represented on stage at the SDK event, of particular interest are:
It would seem that I am on a mission to completely derail any chance I have to properly prepare for Macworld. First I decide to 
Boy, it seems like everyone was waiting for me to 
