Tag: press-kit

How much wood would a woodchuck chuck to make a bunch of press kits?

by Victor Agreda, Jr. (Jan 28th, 2008)

In the press room at Macworld there was a little foyer with alphabetized buckets where you could pick up press kits from the various vendors. This is an exercise in wastefulness, as many of the press kits are glossy folders filled with photocopies and CD's. Now, I realize the coordination required ...

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