Posts tagged Press at The Unofficial Apple Weblog (TUAW)

Posts with tag press

How much wood would a woodchuck chuck to make a bunch of press kits?

Posted Jan 28th 2008 5:30PM by Victor Agreda, Jr.
Filed under: Macworld

Gallery: Macworld press kit waste

In the press room at Macworld there was a little foyer with alphabetized buckets where you could pick up press kits from the various vendors. This is an exercise in wastefulness, as many of the press kits are glossy folders filled with photocopies and CD's.

Now, I realize the coordination required to put all this on a single DVD or USB drive would be immense, so I'm not blaming Macworld/IDG here, but surely there's got to be a better way. I've made a gallery of the leftover press releases, CD's and cases I was left with-- and I didn't even take everything! I also had to discard all the covering folders for what I did grab, because I didn't want to pay $60 extra for the additional weight in my luggage (no kidding, it was like an extra 10 lbs. of junk). Sadly, that stuff got trashed in my hotel room, and I'm sure it didn't get recycled. Maybe next year the dream of a "paperless" Macworld can be realized...

Steve Jobs profile in New York magazine

Posted Jun 18th 2007 10:00AM by Michael Rose
Filed under: Steve Jobs, iPhone

Never the advocate of subtle promotion, New York magazine's cover story this week bears a simple headline over a psychedelic picture of Steve Jobs: iGod. John Heilemann's story takes a humorous and surprisingly intimate look at the nigh-mythological arc of Jobs' career, including the most common epithet applied to him by colleagues and friends alike (hint: it's anatomical), and quotes like this one from Jean-Louis Gassée describing Jobs' RDF as almost a physical force: "[Jobs is] the most powerful person I've ever met. The word charisma-in the true, Greek sense-applies. He has the power to open up your chest and put his fingers inside you." Um, okay, Jean-Louis, does 'blech' translate to French?

Naturally, with two weeks to go before some minor product launch, the story's focus is on the iPhone's potential success or downfall and the implications for Apple. On this point, the money quote is from a CEO of an unnamed but very large communications company:

"The entire [bleeping] Western world hopes that it's a case of imperial overstretch... But everybody is quietly saying, er, what if people want to buy a $500 phone? What if, er, people have been waiting for a device that does all these things? What if this thing works as advertised? I mean, my God, what then?"

What then, indeed.

Thanks, Henry.

Apple breaks silence - denies claims of wireless iPod, kinda

Posted Aug 16th 2006 1:00PM by David Chartier
Filed under: Analysis / Opinion, Humor, iPod Family, Rumors

Apple doesn't feed the press many scraps, if any, and they rarely - if ever - comment on unreleased products. Apple Taiwan, however, has broken the silence by denying claims of Apple sending staff to major Asian markets to demonstrate these rumored wPods. So no, they didn't exactly deny claims that the devices exist - just claims that they're getting trained on how to use and sell them.

Speculation has been heating up about a wPod in light of Microsoft's announcement of Zune, an iPod competitor, that could feature wifi. Yes, I know wifi is an announced feature, so in all likelihood it should feature wifi, but in the tried and true Vista spirit of scrapping announced features, it sounds like Microsoft has already dropped video support from Zune. With the way things are going, they'll be lucky if the device ships with the ability to play music.

But I digress. Back on the topic of wifi and everyone's favorite little white music player, we very well might not see it in the next version. Apple hasn't been publicly hip on the idea (though Jobs did say video wouldn't happen either), it's tough to build in and, perhaps more importantly, it eats batteries for breakfast. The iPod already receives criticism for its 14 hour battery life (with only 2 or 3 hours of video) in light of competitors like Sony who get upwards of 20 and 30 hours, so adding a juice-hungry feature like wifi is no small step for a device like this.

Regardless, we'll see what we can see in the upcoming months, as the iPod is definitely ready for a refresh. Who knows, maybe you'll be able to buy iTMS music from the palm of your hand soon enough.

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How much wood would a woodchuck chuck to make a bunch of press kits?

Steve Jobs profile in New York magazine

Apple breaks silence - denies claims of wireless iPod, kinda

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