Roughly Drafted has a nice, long analysis of the iPhone as a gaming device, and they hit on a lot of great reasons why the iPhone seems destined to be a great gaming platform. Not only will it have the hardware chops to play games (including a few input devices that no other handheld gaming consoles have ever had), but Apple's SDK implementation, when it finally gets off the ground in June anyway, seems poised to let almost anyone develop any game ideas they have for the device.
Throw in a great distribution platform and a relative lack of competition on the handheld platform (Nintendo is undoubtedly working on a successor to the DS, but other than that, there are no real next-generation contenders so far), and Apple apparently has the potential to do very well in the gaming market.
In fact, the only problem that Apple might bump up against in building up in the iPhone as a gaming device is the cost -- at $400, it'll be the most expensive gaming handheld out there. But given that it's actually a smartphone, and thus actually benefits from an already installed user base (people who have the iPhone may very well be people who will have never purchased or used a handheld gaming platform before), the price may not be that big an obstacle to ownership.
And if they can build up a respectable library of game titles, they could even brand an iPod touch/phoneless iPhone as a gaming unit, and sell that at a price that would compete with Sony's PSP and Nintendo's DS. Apple has never historically pushed for the forefont of anything in gaming, but if their showing at the SDK event is any indication, they may be lining up to make the iPhone the place to play handheld videogames in the future.
The solid-state-drive and the MacBook Air. 64 GB of goodness and no moving parts. You know you want it; fast, quiet, cool, power-saving and simply the finest laptop money can buy -- plus, you can shave with the front end, or slice cucumbers. One minor note, however, for those who measure their tax refunds in the thousands instead of the tens or hundreds of thousands: this prime bit of kit will take a huge bite out of your bankroll.
How huge? Check the Apple Store (and marvel that the number wasn't mentioned specifically in the keynote except to say "pricey") -- a whopping $3100 for the new hotness. Sure, it may be worth every penny, but first you have to find all those pennies and herd them into a recognizable grouping of some sort.
Would the SSD MBA be worth it to you? Extra points if you don't have an actual M.B.A. graduate degree and you can still afford one.
We've mentionedMac Pilot - a powerful Mac OS X tweaking and optimizing utility - before, as it's a great piece of software for bending nearly every aspect of the OS to your bidding. While Koingo Software typically offers a 15 day trial for Mac Pilot with a license going for $19.95, MacZOT has a 50% off deal today that knocks the price down to $9.95. That's a heckuva deal, but in true MacZOT form, it's today only, so get a move on and try Mac Pilot out if you haven't already.
A recent study shows that the iPhone's price point might drive away potential customers. Macworld writes about a survey by Compete, which tells us more or less what we already know: if they gave away free iPhones in boxes of Lucky Charms, we'd be all magically delicious over those things like white on rice or green on clovers or yellow on moons or pink on hearts, but at $500 we're all "would you take $200-$299 instead? Please?"
Analysts in the Macworld article suggest that early adopters might pay a premium before the price drops for the mass market. In related news, David recently posted about a possible contract-contingent price break.
If the iPhone's prices of $500 and $600 with contract were a little too much for your wallet to stomach, you might take solace in some new info allegedly leaked from a Cingular AT&T consumer survey (Wait: do wallets really have stomachs?). Engadget has the details on the possibility of the iPhone actually costing a full $200 less, putting the price points at $300 and $400 (for the 4GB and 8GB models, respectively) with a contract, meaning that the $500 and $600 prices could ultimately be for out-of-contract purchases.
Now take this all with a grain of salt; this info and the accompanying image would be easy to fake, and the designer in me says it could be exactly that. Nevertheless, a romp through iPhone dreamland couldn't hurt, and more realistic prices of $300 and $400 would put a lot of smiles on the faces of iPhone hopefuls. Heck, at the least, it would mean Steve Ballmer has a little less to say about Apple's first mobile phone.
For everything the iPhone offers, $499 and $599 really is a killer deal. But what if you have to shell out up to $1349 to get your hands on Apple's revolutionary do-it-all mobile device? Nick Starr points out that Cingular still charges a deposit of up to $750 for some customers who have bad credit. Add up $599 for the phone with a $750 deposit and you have one expensive little telephone.
Of course, I have to point out that you can earn your deposit back after a year of good standing with Cingular, but still - that's one heckuva a barrier to entry. So never mind how much you have spent already - how much would you spend on an iPhone?
Certainly one of the drawbacks to buying music on the iTS is the single vs. album purchase: sure you can buy a song or two from an album, or maybe the hot pre-release single, but what happens if you want the rest of the album later, or when it's completely released? This has been a catch with traditional music distribution methds as well - you can either buy that $3-5 CD single release, or pony up the ridiculous price of $15-20 (and more) for the entire album. I've been hoping someone would devise a digital solution to this conundrum since I bought my first album off the store the day it launched, and Ina Fried CNET has a rumor stating that a solution could see the light of day soon. The idea is that if you've bought a track or two from an album, you can receive credit for those purchased tracks in the form of a lower total album price, should you decide you want the entire thing at a later date.
If this is true, I would hope it could debut as early as January's Macworld '07 event. Ina's right - they're leaving a ton of money on the table without something like this in place, and they have the opportunity of solving an age-old conundrum in offering an appealing and fundamental advantage over the traditional brick-and-mortar method of buying music.
I've noticed a couplereports from analyst firm Gartner Research that claim Apple's pricing on the new iPods betrays an increased interest in profit margins at the expense of market share. These reports focus on the iPod nano's pricing of $199/4GB and $249/8GB as being a bit high, given their estimated materials cost of $90 and $130, respectively. Admittedly, similar players from competitors such as Creative do beat out Apple in pricing; the ZEN V 4GB player is only $159.99 - but what rulebook dictates that a higher price on one particular member of a product family (by and far the most popular member) definitively means the company doesn't care about market share?
These reports don't seem to mention anything about the nano's big brother (unless MacNN and Playlist used some sneaky cut and pasting techniques), where Apple is competing quite well: they dropped their 30GB iPod price to match that of Creative's 30GB ZEN Vision:M ($249), and the 60GB ZEN Vision:M (if you can find it on their site), is reportedly $399 - a full $50 more expensive for 20GB of less storage.
Gartner's claim that competitors like Creative and Microsoft's new Zune could start chomping at the iPod's market share, based solely on the profit margins of one member of the family, also doesn't seem to take into account the value of the full package that Apple's iPod offers, such as seamless, 'it just works' integration with a leading digital media store (maybe Gatner simply forgot that the existence of Apple's margin-thin digital store leans fairly heavily on the popularity of the iPod).
While there are plenty of consumers out there to whom a $40 difference between an iPod nano and a ZEN V can (understandably) make or break a purchase, the are still other important factors consumers can evaluate for a DAP purchase. Unfortunately, some of these elements aren't capable of being factored into an analyst's equations, but Apple is clearly still banking on their weight with a consumer's dollar.
System Shootouts has pit a Mac Pro against a Dell Precision 690 workstation in an in-depth feature-for-feature comparison to see who gets to go home with the prom queen. This match is of particular interest in part because of how detailed the feature criteria is (it included extra drive/bays like a floppy or memory card readers, as well as any included backup solutions and even web authoring software), but also because of how ultimately mismatched these two machines are. One machine is so overpriced that System Shootouts opted to break traditional policy and include a display and/or extended warranty program in the name of mercy for the losing contender.
In case you can't tell, I'm trying not to spoil this particular match because I think it's such an interesting upset, especially in light of how Apple did their own hardware match-up on stage at WWDC 2006. Check out the shootout for yourself to see whether the Mac Pro or the Dell wound up spending prom night home alone.
A number of observant TUAW readers have also noticed that Apple has (quietly) slashes Cinema display prices with the introduction of the Mac Pro. There were rumors of Cinema updates before WWDC, but it seems that Apple simply wanted to give our pocketbooks a break with the $500 increase in the Mac Pro's price. Cinema display prices now look a little something like this:
20-inch: $699
23-inch: $999
30-inch: $1999 (what a drop!)
Unfortunately, I can't even get into the EDU store so I'm not sure how much better prices are for students yet. Ultimately, these prices should look a bit more appealing amidst criticism of what some say are slightly overpriced LCDs.
It sounds like confusion has arisen over how FlickrExport's licensing terms work; specifically, how many licenses one needs to purchase, and for which machines. To help simplify things, Fraser has adopted terms like The Omni Group uses, which I personally applaud: a user can purchase one license and use it on two machines; for example, a desktop and a notebook (though both licenses can't be in use simultaneously). On the other hand, a business can't purchase ten licenses for twenty employees, even if no more than ten copies of FlickrExport are in use at any given time.
Read up on Fraser's blog post for an update and a more in-depth explanation of the simplified terms, and if you're one of the confused users who doesn't need an extra license or two that you purchased, Fraser will be personally contacting you to offer a refund.
We're receiving tips that the Apple Store UK has begun quietly dropping prices on a few of Apple's products. Specifically, both versions of the iPod nano are reportedly down £10 each, while the 1.66 Ghz Mac mini has been lowered £70. The iMac is also alleged to have received a price drop, though reports don't have prices for comparison.
Again, I personally can't confirm these reports, as I live in the US and typically shop in that store, so take this with a grain of salt and try to keep speculation within bounds.
I don't know how long this has been going on, but Sam's Club apparently carries the iPod. I spotted it at my
neighborhood Club this weekend at the lowest price I've seen so far: $289.98 for a 5G 30 GB black model. Maybe they
didn't want to let Cosco have all
the fun in selling iMacs?
No word on whether Apple Stores will match this price, nor when the 24 iPod
bulk pack will be available.
When was the last time you heard of a .1 upgrade to an application putting $200 in your pocket? It looks
like pushing the Aperture update back to
April did some good after all: This morning, Apple released Aperture
1.1 with a host of upgrades and new features, the most notable being Universal Binary status, RAW image rendering speed
boosts and new fine tuning controls, as well as a price reduction to $299 and - get this - a $200 coupon for Aperture 1.0 'early adopters,' redeemable at the online
Apple Store (make your claim here).
General performance
has dramatically increased on both PPC and Intel-based Macs, with Apple's press release boasting that "common
repetitive workflow tasks such as Lift and Stamp and searching are processed up to 4x faster on a MacBook Pro (2.16
GHz) than on a PowerBook(R) G4."
The Aperture 1.1 upgrade is available for existing customers now
through Software Update, and fresh $299 copies are also available now through the Apple Store.
Dell. The very name makes me imagine dull little boxes doing dull little tasks, however, they are the price leader
(and overall marketshare leader) on the PC side of the fence. Therefore, by law, every tech columnist much compare
Dell's prices to the newest Mac to prove, once and for all, that Mac users pay a premium.
Dan Frakes, who
can be my number one any time (get it? Star Trek? No? Ok, moving on), has braved the Dell website and configured a 'comparable'
Inspiron. The results? Well, I don't want to steal Dan's thunder, but since he writes for Macworld I think you can
guess.
Roughly Drafted has a nice, long analysis of the iPhone as a gaming device, and they hit on a lot of great reasons why the iPhone seems destined to be a great gaming platform. Not only will it have the hardware chops to play games (including a few input devices that no other handheld gaming consoles have ever had), but Apple's SDK implementation, when it finally gets off the ground in June anyway, seems poised to let almost anyone develop any game ideas they have for the device. 
The solid-state-drive and the 
We've mentioned
A recent study shows that the iPhone's price point might drive away potential customers. Macworld 
Certainly one of the drawbacks to buying music on the iTS is the single vs. album purchase: sure you can buy a song or two from an album, or maybe the hot pre-release single, but what happens if you want the rest of the album later, or when it's completely released? This has been a catch with traditional music distribution methds as well - you can either buy that $3-5 CD single release, or pony up the ridiculous price of $15-20 (and more) for the entire album. I've been hoping someone would devise a digital solution to this conundrum since I bought my first album off the store the day it launched, and Ina Fried CNET has 
I've noticed a 
System Shootouts has pit a Mac Pro against a Dell Precision 690 workstation in an in-depth feature-for-feature comparison to see who gets to go home with the prom queen. This match is of particular interest in part because of how detailed the feature criteria is (it included extra drive/bays like a floppy or memory card readers, as well as any included backup solutions and even web authoring software), but also because of how ultimately mismatched these two machines are. One machine is so overpriced that System Shootouts opted to break traditional policy and include a display and/or extended warranty program in the name of mercy for the losing contender.
A number of observant TUAW readers have also noticed that Apple has (quietly) slashes Cinema display prices with the introduction of the 
It sounds like confusion has arisen over how 
We're receiving tips that the Apple Store UK has begun quietly dropping prices on a few of Apple's products. Specifically, both versions of the iPod nano are reportedly down £10 each, while the 1.66 Ghz Mac mini has been lowered £70. The iMac is also alleged to have received a price drop, though reports don't have prices for comparison.
Dell. The very name makes me imagine dull little boxes doing dull little tasks, however, they are the price leader
(and overall marketshare leader) on the PC side of the fence. Therefore, by law, every tech columnist much compare
Dell's prices to the newest Mac to prove, once and for all, that Mac users pay a premium.
