Filed under: Audio, Multimedia, Software
professional posts
Filed under: Software, How-tos, Internet, Apple
Apple offers two free online Aperture seminars

Apple has announced two free online QuickTime seminars covering Aperture, their app for professional photographers. "Aperture: Streamline Your Workflow After the Shoot" is an introduction to the app from Product Marketing Manager Joe Schorr and Technical Marketing Manager Joseph Linaschke of Apple, while "Aperture Advanced" offers "an in-depth look at the first all-in-one post-production tool for photographers".
Apple's registration page for these seminars states that they're only available for a limited time, but doesn't mention how limited that time may be. You might have to act now if you don't want to regret later.
Filed under: Multimedia, Software
Adobe releases Lightroom beta 3

This one slipped past us: Adobe has released a third beta of Lightroom, their Aperture-competitor for professional photographers. The release notes are in PDF (I guess HTML is old news for the company who owns both Flash and Acrobat), but overall, improvements include: enhancements to import/export options, live comparisons of image adjustments in Before and After previews, a new straightening tool and a new heavily-requested Web export module with HTML and Flash options.
The new beta can be had here by Mac users, while a beta for Windows (oddly) is yet to be seen. If, for some odd reason, you'd like to be notified when a beta is available for Windows, a sign-up notification form is here.
[thanks to everyone who sent this in!]
Filed under: Enterprise, Hardware, Software, Apple Professional, Apple
Apple posts 'Mac at Work' site
So much for those "Apple isn't interested in the science/business/pro sector" theories. Behold, Mac at Work, a new promotional site from Apple with information, case studies, online seminars and real world event listings for just about every interest and sector besides consumers. Just look at the first section, Science, with a brief case example of UC Irvine's "HIPerWall", a 200-megapixel (yes, 200) display built from fifty 30-inch Apple Cinema Displays driven by twenty-five PowerMac G5s (I wonder if their interns sneak in at night to load up World of Warcraft). Other notable case studies include an OB-GYN whose office is 100% Mac OS X, a business learning to use podcasts and even a section just for the IT Pros (though I'm not sure if that section is entirely new).It's nice to see Apple pimping their products to people who are in the market for more than just an iPod. Here's hoping they deliver the Intel-based pro goods (Mac Pros, Xserves) in August to really get the ball rolling on this push into the professional world of computing.
[thanks Kevin!]
Filed under: Hardware, iLife, Retail, Software, Apple
Apple to release new in-store brochures, t-shirts
I'm
delighted to see ifoAppleStore reporting
that Apple will be releasing a new series of brochures and employee t-shirts in their retail stores to advertise the
wide range of creative capabilities their Macs and software offer to consumers. The cover of the 12-page brochure
(pictured) seems largely focused on advertising all the content-creating doors their award-winning iLife suite opens,
while the inside of the brochure features various Apple Store employees wearing t-shirts with help-related slogans such
as "I can help you go from shutterbug to photocaster."Other strong Apple Store advantages that the brochures boast are the various Creative, Genius and Mac Specialist employees staffed at the stores who are trained to accommodate the various interests, hobbies and professions that Mac users have. The brochures advertise many more unique facets of the Apple Store and Mac-buying experience, such as their free workshops and on-line Concierge appointment scheduling service.
While I haven't been in an Apple Store in a while, all I remember from my past experience is advertising that was almost entirely focused on making me buy an iPod. It's great to see Apple putting their best foot forward with a campaign like this.
[Thanks Benjamin Bowles]
Filed under: Software, Software Update
Aperture 1.1 released with improvements, price drop, $200 coupon for early adopters

When was the last time you heard of a .1 upgrade to an application putting $200 in your pocket? It looks like pushing the Aperture update back to April did some good after all: This morning, Apple released Aperture 1.1 with a host of upgrades and new features, the most notable being Universal Binary status, RAW image rendering speed boosts and new fine tuning controls, as well as a price reduction to $299 and - get this - a $200 coupon for Aperture 1.0 'early adopters,' redeemable at the online Apple Store (make your claim here).
General performance has dramatically increased on both PPC and Intel-based Macs, with Apple's press release boasting that "common repetitive workflow tasks such as Lift and Stamp and searching are processed up to 4x faster on a MacBook Pro (2.16 GHz) than on a PowerBook(R) G4."
The Aperture 1.1 upgrade is available for existing customers now through Software Update, and fresh $299 copies are also available now through the Apple Store.
Filed under: Analysis / Opinion, iLife, Surveys and Polls
My other issues with iWeb
First of all, in the olden day the .Mac "homepage" did't seem to be case sensitive, as in: homepage.mac.com/user will get you to the same place as /User. iWeb is a bit pickier, as a wedding site I'm working on lives at web.mac.com/myuser/iWeb/Wedding/, but /wedding/ will result in a 404 error. Yes, a friend already reminded me that "Unix = case sensitive," but I don't care. While this could be labeled a minor complaint, my fiance and I have plenty of family members who aren't too hip on these computer thingies. They're going to get confused by something silly and minor like this, and I'm sure our relatives aren't the only ones.
Next on my list is the URL scheme itself. web.mac.com/user/iWeb/sitename? Could that get any less friendly? Granted "homepage.mac.com" might seems a little unprofessional to some, but this new scheme feels pretty cumbersome and just plain ugly. Why couldn't we simply have web.mac.com/user and web.mac.com/user/othersites, Apple?
Last but not least is how the new sites are organized in a user's iDisk. Old homepage sites still live in iDisk/Sites/, while shiny new iWeb sites live in iDisk/Web/Sites/iWeb/sitename. Nevermind a discussion about how needlessly buried that file structure is - I'm sure this dichotomy of old/new sites and content is going to confuse plenty of .Mac customers if they ever want to get at any of those files, or make a backup of their sites or entire iDisk.
But enough about my gripes, what do you guys think: do iWeb and its underpinning .Mac support have more issues besides CSS and standards? Let's hear your thoughts.

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