Recently, we reported that developers were not able to request promo codes for their iPhone apps if the app had received a 17+ rating due to having an embedded web browser, unfiltered 3rd party content, or contained excessive violence or sexual content. This restriction severely limited the ability of the developers to distribute promotional copies of their software to generate publicity and awareness of the app.

Several other outlets picked up on the story, and developers sounded off as well. Luckily, it seems that Apple has been listening: over the past few days, we have received word from a number of developers stating that they are now able to request promo codes for their 17+ apps. While Apple has not made any official comment on the issue, it appears that they have quietly conceded this battle to the developers, once again enabling them to distribute promo codes as needed for all of their apps.

Considering the many other issues developers have faced with the App Store, it's obvious that the process is far from perfect. And given the sheer volume of apps and developers that Apple has to deal with, even the smallest of hiccups can become quite frustrating for those developers out there who invest significant amounts of time and money into their apps and then hit a roadblock at full speed. There are still a number of issues with -- as well as improvements to -- the development process that need to be addressed, however, I believe it is an good sign to see that Apple is indeed listening and willing to make some changes to the process. It may only be one small step in the long road ahead, but I think many of the affected developers will agree that it was a step in the right direction.

Thanks to the developers who sent this in!

Developers whose apps meet the criteria for a 17+ rating in the App Store are now running into yet another roadblock, but this time it's not about getting their apps approved, it's about distributing them. Or, more specifically, distributing promo codes for them.

Typically, when a developer uploads a new version of an application to the App Store, they have the ability to create up to 50 promo codes, which they can then provide to media outlets for reviewing the application, give away to users in a contest, etc. Aside from some reasonable restrictions on their usage (you can't sell them, they expire after 28 days and are one-time use only), promo codes provide quite a bit of flexibility to developers of paid apps who wish to freely distribute their app to select individuals without having to worry about the hassles of exchanging device information and doing special ad-hoc builds.

So where is the problem? It's in the new app rating system that was released a few weeks ago. As it stands, neither the 3.0 software nor iTunes display parental warnings when using a promo code to purchase apps with a mature (17+) rating, so Apple has made the promo code functionality unavailable for apps that fall into that category. We were informed of this condition by a developer who prefers to remain anonymous.

This obviously puts developers of these apps in a bit of a bind, as well as eliminates the potential amount of sales that could come from being able to distribute promo copies. Developers in this position may be stuck doing ad-hoc builds or going back to the questionable practice of sending iTunes gift cards to reviewers.

And if you're thinking this just applies to the massive number of adult-oriented apps that have recently poured into the App Store, you're wrong. Apple specifies that any application that may contain high levels of offensive language, violence, sexual content, or references to drugs or alcohol receive a rating of 17+. But, according to Apple, apps that feature an embedded web browser or provide access to 3rd party content also automatically require the 17+ rating, regardless of the application's content or intended audience.

Here's hoping that Apple is already working on a solution to this, as the lost potential sales caused by this not only affect the developers of the individual apps, but the overall success of the App Store as well.

Update: Several developers have reported that they are now able to request promo codes for their 17+ rated apps. We have an updated post with details here.

Last week we told you about the promo codes that Apple was allowing developers to pass out to anyone. These codes allowed people to get a free copy of an application, and we mentioned this was a welcomed feature for many app reviewers.

One iPhone developer has some creative ideas when it comes to using their promo codes. Hexy [iTunes link] will be giving away 20 of their 50 promo codes to purchasers of their iPhone game. This is the first that we've heard of iPhone developers doing this type of "buy one get one" promotion. Plus, it's completely in line with Apple's regulations on the promo codes.

You will need to send a screenshot of your iTunes Receipt to the developer to redeem your code. Details about this promotion can be found on 148apps.com.

[via Ars Technica]