Quattro Articles on TUAW - The Unofficial Apple Weblog

Apple taking mobile ad share from Google, Yahoo, should have 21% by year end

by Mike Schramm (Sep 27th, 2010)

Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC ...

Report: Apple developing exclusive iTunes purchase tracking for iAds

by Mike Schramm (May 6th, 2010)

TechCrunch has the word that Apple may be implementing a "VIP" ad program within its upcoming iAd service. An email reportedly sent from a Quattro sales representative mentions a "Verification of iTunes Purchase" program, in which an advertiser for a certain app would be able to see his or her ...

Why Apple might want to buy ARM

by Sang Tang (Apr 22nd, 2010)

--- Last January, Apple COO Tim Cook stated, "We believe we need to own and control the primary technologies behind the products we make." That motivation, backed by Apple's 41 billion cash on hand, makes its rumored acquisition of ARM Holdings so compelling. --- What would you do if you had ...

Apple to announce iAd mobile advertising platform

by Michael Grothaus (Mar 27th, 2010)

Earlier this month, Apple posted a job listing that hinted at mobile advertising. Steve Jobs had strong words for Google when he told employees "We did not enter the search business. They [Google] entered the phone business." It was always interesting that Jobs never said anything about Apple not ...

Apple job listing hints at official App Store advertising

by Michael Grothaus (Mar 5th, 2010)

A little over a month ago, Steve Jobs blasted Google at an Apple Town Hall meeting for entering Apple's territory. "We did not enter the search business. They entered the phone business," Jobs told employees. "Make no mistake: they want to kill the iPhone. We won't let them [...] This 'don't be ...

Will Apple buy mobile ad company Quattro Wireless? UPDATE: Yes.

by Victor Agreda, Jr. (Jan 5th, 2010)

According to Kara Swisher at AllThingsD, Apple may announce the purchase of Quattro for the relative bargain price of $275 million. I say bargain because, as Kara points out, Google paid three times that for AdMob, another mobile ad company. So what? This bit of news, when taken with the ad patent ...