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Tag: realityabsorptionfield

Reality Absorption Field: Why Microsoft was no Google part two

A previous Reality Absorption Field examined three ways in which Google has taken on Apple in ways that Microsoft never could. in this week's column, we'll look at three other ways that Google has distinguished itself as a more worthy Apple rival. Design Microsoft has made a lot of progress in...

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Reality Absorption Field: The Crusaders

Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, it famously invoked Orwell's vision of 1984 to promote how its little beige box would stand in the way of IBM's hegemony. In the coming years and for reasons that had little to do with the Mac, IBM...

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Reality Absorption Field: Why Microsoft was no Google

In the height of the PC era, competition between Apple and Microsoft was of a vertically integrated creator of hardware and operating systems versus that of a dominant licensed operating system. In the smartphone era, Apple has expanded its degree of integration to include chip design, core apps,...

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Reality Absorption Field: Apple Shrugged

Like other public companies, Apple is judged by financial analysts on its ability to maintain and improve unit volumes and revenues, market share and margins. But since it would be difficult for Apple to substantially increase its share and profitability in many of its categories, what Apple is...

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Reality Absorption Field: From Passé to Pastels

If tradition and reported rumors prevail, September will likely mark the debut of iOS 7, which Apple characterizes as the biggest revision to its mobile operating system since the its debut. It includes a host of features that range from the nice-to-have (such as iTunes Radio and updates to...

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Reality Absorption Field: Apple's cloud comeback

Look closely at the moves of the three main consumer operating system vendors. Each has become infatuated toward expanding into a new area from its strength among the landscape of hardware, software and service. For Microsoft, which has long been strong in software and has gained strength in...

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Reality Absorption Field: To the third screen

What screens will Apple next attack? There's certainly been much hearsay and rationale for the company entering the smartwatch market. While its WWDC announcements were inconclusive as to Apple's move to build a televison, they certainly showed that Apple is now serious about addressing the viewer...

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Reality Absorption Field: The Untouchables

At WWDC the announcement of OS X Mavericks, plus the release of the new Intel Haswell-based Macs on which it will eventually run, reaffirmed Apple's direction to keep touch with the province of iOS devices. Meanwhile, on the Windows side, we are increasingly seeing a host of ultraportables...

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Reality Absorption Field: iPod's trail of tears pt. 3

The last Reality Absorption Field discussed how pioneers in the PC peripherals market laid claim to the iPod throne as well as two consumer electronics giants in Sony and Samsung. This week's column finishes up the series with talking about how other big consumer electronics names as well as a few...

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Reality Absorption Field: iPod's trail of tears, part 2

The last Reality Absorption Field discussed how most of the big names in the PC industry tried to take on the iPod and the fates of their eventual efforts. This week's column will look at PC peripherals companies and how the consumer electronics giants reacted, while next week's final installment...

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Reality Absorption Field: iPod's trail of tears, part 1

The recent celebration of iTunes tenth anniversary provided an opportunity to remember that it debuted before the iPod and was initially positioned as a way to get Macs to play well with the CD burners that had come to the iMac as well as to early MP3 players from rivals. Before and (mostly) after...

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Reality Absorption Field: Backups Capsule

Despite the great success and momentum of the iPad, the iPhone is still probably Apple's product that continues to receive the most attention by the broadest number of consumers as well as by investors. The smartphone slips easily into a pocket, accesses cloud from virtually anywhere, has a slick...

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Reality Absorption Field: Making the top choice

Among Apple competitors, it's become fashionable to pay the company a backhanded compliment regarding iOS. Yes, the patter typically goes, Apple created a breakthrough platform back in 2007. However, the paradigm has now shifted to... something. In the case of BlackBerry, that something is a...

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Reality Absorption Field: Apple's best product revision

Have you heard the news? There's this pretty successful Apple product -- starts with an "iP," ends with a "d" and has a vowel in the middle. And its average prices have dropped. Apple is (cue ominous music) doomed (cue evil cackle). Doomed, I say, repeating myself loudly so as to be heard above...

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Reality Absorption Field: The Mac clone that wasn't

One could say that the Apple of the Michael Spindler era was like today's Apple in name only. However, even that is not quite true. (Apple dropped the "Computer" from its name just over six years ago.) In the mid-'90s, Apple had an aggressive if conflicted Mac cloning program. Beige boxes...

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