Report Articles on TUAW - The Unofficial Apple Weblog

iAds more effective than TV advertising, Nielsen finds

by Mike Schramm (Feb 3rd, 2011)

Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as ...

Chinese groups slam Apple for environmental policies

by Mel Martin (Jan 20th, 2011)

Ouch. The Associated Press is reporting that three dozen environmental groups have jointly issued a report called "The Other Side of Apple," which accuses the company of ignoring their concerns about health and safety issues at Chinese manufacturing facilities. These plants manufacture components ...

Millienial Media report says Apple still top manufacturer and growing, travel apps busy last quarter

by Mike Schramm (Jan 13th, 2011)

Millenial Media has released its final report of 2010 about advertising requests on its network, and Apple remains the king of mobile advertising on the network. For the last 15 months, Apple has been the top manufacturer, and ad requests on the network for Apple devices are still growing -- 12% ...

Citibank: Apple could pull in $2 billion in App Store revenues in 2011

by Mike Schramm (Jan 3rd, 2011)

Right before the year switched over, Citibank released its "US Internet Stock 2011 Playbook," and in there was an interesting prediction about the App Store. Despite what seems like constantly falling prices and the rise of "freemium" apps, Citibank expects Apple to pull in $2 billion in gross app ...

Foxconn expands iPad production to second plant according to report

by Sam Abuelsamid (Nov 23rd, 2010)

If a report from Digitimes is to be believed, Foxconn is adding iPad production at a second factory in Chengdu, China to help meet demand for the Apple tablet. Since it launched last spring, Foxconn has been producing iPads only at its plant in Shenzhen which has a capacity of about 2.5 million ...

Analyst: Apple's sales in China could triple in two years

by Mike Schramm (Nov 3rd, 2010)

Here's more good news for Apple from the Chinese front: Katy Huberty and Mathew Schneider from Morgan Stanley have released a report saying that Apple could make as much as $9 billion from China in the fiscal year of 2012, as opposed to $2.9 billion in the last fiscal year. That kind of growth ...

iOS devices affecting Mac's web share worldwide

by Mike Schramm (Nov 2nd, 2010)

There's a new set of web share stats out in the US, and it appears that on a worldwide scale, the iPhone and other iOS devices are taking a bite out of normal computers' web browsing, but specifically more for Macs than Windows PCs. That's the conclusion in the new Net Applications report, which ...

Microsoft also declares record revenue, but Apple still on top

by Mike Schramm (Oct 29th, 2010)

Apple isn't the only technology company that's posting record revenue this year -- Microsoft has brought in $16.20 billion in the last quarter, which stands as a record with a 25 percent increase from the same time last year. The Seattle giant also increased net income to $5.41 billion, so it looks ...

Report: Apple to make significant enterprise gains in 2011

by Mike Schramm (Oct 20th, 2010)

Despite Apple's insistence that it is a mobile device company, it turns out that the Mac category is far from done growing. A new study from the Enterprise Desktop Alliance says that 2011 is set to be a huge year for Mac on the enterprise level, with reportedly 25 percent of all new systems in that ...

iSuppli: Apple to sell 120 million iPads by 2012

by Michael Grothaus (Oct 19th, 2010)

Many analysts were disappointed when Apple announced 4.2 million iPads sold in Q4 during the conference call yesterday. The consensus -- or hope -- among many on Wall Street was a 5m+ iPad quarter. But if iSuppli's report today is any indication, the Wall Street boys have nothing to worry about ...

The app market, by the numbers

by Mike Schramm (Aug 20th, 2010)

The very insightful Stuart Dredge over at Mobile Entertainment has compiled an amazing primer on all of the numbers behind the app market (which you can also see by clicking the "Read More" link, although it's not viewable on an iPad or iPhone). If you want to know anything about how many apps are ...

Rumor: Apple event September 9th, tablet not included

by Mike Schramm (Aug 18th, 2009)

The rumor mill is churning yet again -- the latest Apple rumor is that an event is coming on September 9th. Multiple sources are saying that they've heard Apple will host an event in San Francisco to talk about music, including upgrades for the iPod and iTunes. This is hardly a surprise -- Apple ...

Apple market share drops slightly in the past year

by Mike Schramm (Apr 16th, 2009)

Don't look now, but Apple's slow market share incline may have just turned into a slow decline. Not only does a new report by research and advisory company Gartner, Inc say that Apple's market share in the US slipped just a little bit over the past year (from 7.5), but that as you can see above, ...

Apple drops to number two in reliability

by Mike Schramm (Mar 26th, 2009)

RescueCom is a company that provides tech support and help from a 1-800 number, and they've released the latest version of their computer reliability report. This thing is actually pretty well done -- it examines just which brands and makes of computers are getting the most support calls, and then ...

Analysis: iTunes holds 12.6% of the US music market

by Mike Schramm (Dec 4th, 2008)

Stick with us here: a new report by Forrester Research claims that of all the music purchased in the US, digital purchases have jumped to 18% of the total, and they expect it to go up to 41% of total sales over the next five years. That means that about 20% of all the music sold in the US is ...