Reports Articles on TUAW - The Unofficial Apple Weblog

Freemium items may make money for devs, but aren't kept by consumers

by Mike Schramm (Aug 17th, 2011)

The developers behind the iOS game Hungry Shark recently released some statistics showing just how powerful the freemium model (in which customers download an app or game for free, and then support it with in-app purchases) can be. While the game floundered as a paid app, it's gotten much more ...

Mobile share reports put Android in first for ads, RIM with most subscribers

by Mike Schramm (Dec 6th, 2010)

Two big mobile market share reports have just released, both of them offering up some interesting news for Apple in the world of mobile phone OS users. First up, IDC's report sends Google's Android OS to a whopping 59 percent share, up from 48.6 percent last year. Apple, IDC says, will likely ...

Apple updates green website

by Mike Schramm (Sep 25th, 2009)

Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in ...

Macs still cheaper when you look at TCO

by Mike Schramm (Mar 13th, 2009)

With all of the iPhone news lately, some of you may have worried that we're forgetting what got us here: Apple computers, not the other gadgets and doohickeys they sell. But worry not -- we're still Mac-crazy, which is why we'll still link to a Grade A smackdown on the old argument that Macs are ...

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