Reports Articles on TUAW - The Unofficial Apple Weblog

Apple suppliers had a very tough February

by Mike Schramm (Mar 11th, 2013)

February is usually not a great month for the companies that supply Apple with its iOS and Mac device parts (Chinese New Year usually falls right in that month, and production in China always take a big downturn as people celebrate there). But this particular past February was especially bad, ...

Forrester: 19% of U.S. consumers now use tablets

by Mike Wehner (Dec 19th, 2012)

As 2012 draws to an end, it's time once again for various analytics firms to reveal what the statistics they've been feverishly compiling. Forrester Research is one such organization, and as TechCrunch reports, the company's annual "State of Consumers and Technology" report has just been ...

App downloads saw a surge after iPhone 5 release

by Mike Schramm (Nov 30th, 2012)

A mobile marketing firm named Fiksu has posted that the iPhone 5 had a tremendous effect on app downloads, bringing up totals by as much as 33 percent. That's huge, and Fiksu says it hasn't seen numbers like that since, well, the iPhone 4S released a year or so ago. I've heard about numbers ...

Greenpeace: Apple falling short of sourcing clean power

by Mike Schramm (Apr 17th, 2012)

Environmental reports can be all over the place these days -- at times, it seems like these reports tend to be more about politics than the environment. But while Apple has always said it's leading the charge on being environmentally friendly, Greenpeace apparently isn't so sure. The group has ...

Freemium items may make money for devs, but aren't kept by consumers

by Mike Schramm (Aug 17th, 2011)

The developers behind the iOS game Hungry Shark recently released some statistics showing just how powerful the freemium model (in which customers download an app or game for free, and then support it with in-app purchases) can be. While the game floundered as a paid app, it's gotten much more ...

Mobile share reports put Android in first for ads, RIM with most subscribers

by Mike Schramm (Dec 6th, 2010)

Two big mobile market share reports have just released, both of them offering up some interesting news for Apple in the world of mobile phone OS users. First up, IDC's report sends Google's Android OS to a whopping 59 percent share, up from 48.6 percent last year. Apple, IDC says, will likely ...

Apple updates green website

by Mike Schramm (Sep 25th, 2009)

Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in ...

Macs still cheaper when you look at TCO

by Mike Schramm (Mar 13th, 2009)

With all of the iPhone news lately, some of you may have worried that we're forgetting what got us here: Apple computers, not the other gadgets and doohickeys they sell. But worry not -- we're still Mac-crazy, which is why we'll still link to a Grade A smackdown on the old argument that Macs are ...