rfid posts

Photo courtesy of flickr: Thijs Jacobs

Back in April 2009, TUAW's Dave Caolo posted a video showing off the potential (and some of the potential annoyances as well) and possibilities of an RFID-enabled iPhone world via an iPhone RFID prototype by Near Field. And, according to a Near Field Communications blog posting, Apple is said to have equipped prototypes of the next-generation iPhone with RFID readers.

How awesome would it be if, instead of using my Mobil Speedpass, I could turn to my iPhone and swipe that against the gas pumping station to pay for gas? And, because there may eventually be "an app for that," I may also be able to view my current balance and fuel economy statistics. Or, instead of needing to put a FasTrak transponder atop my windshield (which is annoying), I could simply put my iPhone on the dashboard as I cross the toll road. I could then view my balance, as well as fill up my credits on the fly. These are just some examples of RFID applications in use today.

iPhone RFID: object-based media from timo on Vimeo.

Some things are really cool. Object-based RFID media for the the iPhone is one of them. The video above is a prototype demonstration of how this could potentially work. Basically, there's a small "tag" inside a physical object that triggers an iPhone action when it's in range via the attached RFID/NFC reader. In the demonstration it can be seen playing videos, launching podcasts, etc. Our favorite is that the phone begins playing home movies when moved within range of the little house.

This is full of potential. Could other actions be triggered, like send an email or open a web browser? What if, as the developers ask, the iPhone could send actions instead of perform them? Some really fun things could result.

Some bad as well. It seems like a marketer's dream come true, and I have this nightmarish vision of walking through the mall as my iPhone has a freakout. But let's look at the positive: Gaming, playing with toys and sharing media could get a whole lot more fun.

Update: You can get more info on this from the developer's weblog.