Silhouettes Articles on TUAW - The Unofficial Apple Weblog

Adweek Media's Campaign of the Decade: Apple's Get a Mac ads

by Steven Sande (Dec 14th, 2009)

As Apple fans, we've loved Apple's "Get a Mac" ad campaign. With Justin Long as the cool, laid-back Mac and John Hodgman starring as the stodgy, uptight PC, the ads have managed to make us laugh since they first appeared in 2006. The campaign has spawned the "I'm a PC" response ads from Microsoft, ...

New iPod ad, now featuring silhouettes

by Cory Bohon (Apr 27th, 2008)

It's been a long time since we've seen new iPod ads featuring the old silhouettes. Well, after taking a break from them, Apple has decided to release a new silhouette ad. It was shown on TV in the US today and can be seen by going to the Apple iTunes page and clicking "Watch the new ad" underneath ...

The iPod Silhouettes: Before and After

by Mat Lu (Jan 23rd, 2007)

The iPod silhouettes have become nearly as iconic as the iPod themselves. As we've previously noted, Apple's signature ad campaign has even spawned some unsavory copycats, which Apple has had to beat down. Now Rocket Studio, which apparently created the idea for Apple's ad agency TBWA/Chiat/Day, ...

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