Jesus Diaz over at Gizmodo had a fascinating exposé in a post late last week that provided a look into some of the thinking of Steve Jobs back in 1997. As Diaz relates, Oracle CEO Larry Ellison and his friend Steve Jobs were on a beach in Hawaii in '97 when Ellison, under the influence of a few margaritas, floated the idea of buying Apple to bring Jobs back into power at the company he had co-founded with Steve Wozniak.

Jobs declined, although Ellison had funding all lined up to allow The Steve to make a hostile takeover of the company. He told Ellison that a takeover would make people think he was greedy, just wanting to make money out of Apple. Ellison later stated that "He (Jobs) explained to me that with the moral high ground, he thought he could make decisions more easily and more gracefully."

Diaz went on to conjecture that it was more than decision-making that went into Steve's refusal to push his way back into power; it was love. As Diaz notes,

"Steve wanted to be wanted. He knew he was loved by the public and the press. After all, everyone likes the story of a legend coming back-to see him succeed or, better yet for Hollywood drama, fail. More importantly, the company was his company. He didn't have to buy it! That was absolutely preposterous, he probably thought at the time. He knew he was going to return as King once again, acclaimed by his troops and his people, so why spend any money?"

Since his return to Apple, Steve Jobs has, of course, brought the company from the brink of extinction into profitability and recognition. Whether or not he would have been equally successful as a result of a hostile takeover is a great plot for an alternative universe sci-fi novel, but it adds a lot to the legend of Steve Jobs to know that he was able to regain control of the company through a combination of connections, persuasion, and his love for his company.

The rest is history. As Ellison stated in an interview in Fortune, "The difference between me and Steve is that I'm willing to live with the best the world can provide-with Steve that's not always good enough." That difference explains why Apple continues to amaze us with their products, why Steve Jobs is so important to the company, and why Jobs was the hands-down choice for Fortune's CEO of the Decade.

[via Digg]

As Dave Caolo told TUAW readers a few days ago, Fortune named Apple CEO Steve Jobs "CEO of the Decade" for his phenomenal leadership at Apple and how he has remade four industries (music, movies, mobile telephones, and computing) in the past ten years.

Part of the Fortune article was a collection of rarely seen photographs of Steve Jobs. From the early days with Steve Wozniak, to his recent battles with pancreatic cancer, the photos chronicle the life of the iconic CEO.

Two of my personal favorites in the gallery are a photo taken in 1982 of Jobs and the Mac team having a working lunch as they hammer out the design of the first-generation Mac, and another of a barefoot Jobs meeting with Bill Gates at the Jobs home in Palo Alto to talk about the future of computing for Fortune.

The entire set of posts, along with the photos and video, are a fascinating look into the many successes and few failures of the engimatic Mr. Jobs. If you have a chance, take a look at it this weekend.

Forbes Fortune bestowed a significant honor on Steve Jobs today, naming him their CEO of the Decade. Fortune outlines the incredible leaps in business, technology and industry Apple has made since Steve's return. For anyone who might not remember, the 90's were not kind to Apple and nearly everyone thought the company was finished.

Consider this incredible fact: Apple launched OS X and iTunes, opened the first two retail stores and introduced the first iPod ... all in the same year (2001). Fortune also goes on to describe how Steve changed the film industry with Pixar, the music industry with the iTunes Store and the cell phone industry with the iPhone and the App Store.

He also kicked cancer's ass.

This is precisely why I'm excited about the prospect of a new piece of hardware from Apple. I won't call it a tablet because that's not what it will be. Apple didn't invent the digital music player, the mobile phone or mass distribution of media. But, they did demonstrate how to do those things the right way, which no one else could come up with.

If there's a new product coming, comparing it to contemporary tablets or netbooks is a huge mistake, because it won't behave like any of them.

Click below to watch Fortunes' video on this announcement.

[Via MacDailyNews]

In "The Presentation Secrets of Steve Jobs," Carmine Gallo provides a framework for you to deliver a keynote like Steve does. The book provides both an Al Michaels and John Madden perspective of Jobs's keynotes: a play-by-play account of events married with analytical insight.

While rich in detailing the stylistics of Jobs's presentations and the empirical evidence supporting it -- for example, limiting bullet points on slides, using simple language, and using the rule of threes to enhance a narrative -- the most captivating portion of the book is how it details Steve Jobs's preparation for his keynotes. Yes, even Steve Jobs, like the rest of us, must prepare for his preparations presentations.

And prepare he does, which is evident in the stories of Paul Vais. An executive at Jobs's former company NeXT (that Apple later acquired, which brought Jobs back into the Apple fold), Vais recalled that "every slide was written like a piece of poetry...[and that] Steve would labor over the presentation. We'd try to orchestrate and choreograph everything and make it more alive than it really is." However, Gallo says that "making your presentation 'more alive' takes practice. Once you accept this simple principle, your presentations will stand out in a sea of mediocrity."

Gallo's book follows many of the "Jobsian" presentation mantras he preaches. Like a Steve Jobs keynote, the book is simple to read and provides an easy-to-follow roadmap for a reference-minded reader. The one thing that most readers will walk away with is that Steve Jobs's on-stage presence evinces a style similar to that of Apple's products when they're on the stage of the showroom floor or marketed on Apple's website. As a result, as much as it serves as a Steve Jobs presentation guidebook, "The Presentation Secrets of Steve Jobs" in many ways is a Steve Jobs biography.

"The Presentation Secrets of Steve Jobs" is available at many booksellers, including Borders, Amazon, and Barnes and Noble.

Is it better to have a lot of something good or a little of something great? If Apple CEO Steve Jobs is any indication, it's better to have both.

In September, Alpha Steve had an estimated personal net worth of $5.1 billion, enough to end up the 43rd richest person in the U.S. according to Forbes' list of the 400 richest people in the states. This week he's up to at least $5.4 billion. If you think that's because of the tear on which Apple's stock has gone over the past few weeks, you're only a little over half right.

According to filings by Apple (AAPL), Jobs owns 5.426 million shares of Apple stock. As of Tuesday night, Apple's stock had picked up 26.39 points since Forbes' counted the 400 "haves." Jobs shares had gained $146 million in value. Not bad.

Disney (DIS) filings say Jobs owns 138 million shares of the happiest company on Earth. Those shares have not had nearly the run enjoyed by Apple shares over the last few weeks, gaining only 99 cents as of Tuesday night. Still, Jobs has so many of them that they've increased in value by $136 million. Not bad either.

Apple's meteoric rise plus Disney's incremental rise equals $282 million more for Apple's CEO and Disney's largest private shareholder.

It's better to have both.

[via Fortune]

One of my favorite podcasts is Stuff You Should Know [iTunes link]. Hosts Josh and Chuck (call him "Chuckers") are smart, funny and professional.* There's an article on the show's companion site this week that explores 5 myths about Apple. I encourage you to go and read it, but here are some highlights.

"Apple is going out of business." If we had a dollar, nay, a penny for every time we heard that, we'd all be eating caviar in the South of France. While the funeral dirge may have been warranted in the '90s when Gil was building beige boxes, things have been going swimmingly since Steve returned with the iMac in tow.

That doesn't stop pundits from making claims of Apple's demise, however. But they're greatly exaggerated.

Myth number four on their list is that Apple can't survive without Steve Jobs. This has been a hot topic since Steve took medical leave and opinions are as numerous as stars in the galaxy. Our take in a nutshell: Apple will be just fine without Steve.

We won't spoil the rest of the list for you, so go ahead and check it out.

*Maybe I'll get a shout-out on an upcoming show for this post. What do you say, guys?

In Keynote (and also in PowerPoint), a build refers to the appearance and/or disappearance of elements (such as text, bullets, images, audio and movies) within a given slide.

Working with builds is relatively straightforward. You select the item(s) that you want to create a build for and then choose the order to activate or deactivate each element. These controls are accessible via the Build Inspector pane, which you can get to by clicking on Inspector button or with the Command-Option-i keyboard shortcut. By default, builds are activated by a click with your mouse, or via the spacebar or right-arrow key on your keyboard.

There may be times when you want to add some creativity and more Steve-ness to your builds, and automated builds provide you this functionality.

In this picture, I have three elements that I want to "build in," or have appear, on the screen. I want "Who?" to show up first, "What?" to show up second, and "I don't know" to show up third

Using the Keynote defaults, these elements would show up in the order that I click: "Who?" after the first click, "What?" after the second click, and "I don't know" after the third click.

But let's say I wanted "What?" and "I don't know" to automatically appear in sequence after I click on "Who?" To do this, I just need to change the "Start Build" options of both elements. For the "What?" build, instead of choosing "On Click," I'm going to choose the "Automatically after Build 1." And for the "I don't know" build, I'm going to choose "Automatically after Build 2." Now, "What" and "I don't know" will automatically build in after "Who?" is clicked.

One neat thing about automatic builds is that they can apply to "actions" as well. So if, in this baseball example, we want the elements to move to different bases after a build, we would apply the same "Automatically after..." logic to them.

Got more Keynote tips (or want more)? Let us know in the comments.

Forbes Magazine published their annual "400 Richest Americans" ranking yesterday, and as usual Mr. William Gates of Microsoft leads the list at a net worth of US$50 billion. Others in the PC world are in the list -- Microsoft's favorite screamer Steve Ballmer is at #14 with US$13.3 billion, the Google twins Sergey Brin and Larry Page are tied for #11 at US$15.3 billion, and Michael Dell is lucky number 13 with US$14.5 billion -- but the "cultish king of the iGeeks", Steve Jobs, is on the second page of the list at #43 with a measly US$5.1 billion fortune.

The Forbes article notes that Jobs' best investment was picking up Pixar from George Lucas in 1986 for US$10 million. He sold Pixar to Disney in 2006 for US$7.4 Billion in stock, and is now Disney's largest shareholder.

Jobs still pulls down a salary of only US$1 per year as CEO of Apple, but he makes up for it in Apple stock and free use of a corporate jet. By the way, someone at Apple needs to update Steve's official company portrait (right) -- he looks a lot older now...

Those of us in the Mac rumor and news business (is there a difference?) love it when we get a good tip, especially when that tip is from someone who has given us good, solid info in the past. iLounge featured a post last night called "Ten New Details on the Apple Tablet" that passed along some rumors that they've received from one of those solid sources.

While I won't parrot back the bullet list of ten details that are in the iLounge post, here's the gist of the article: Apple has created at least three prototypes of what editor-in-chief Jeremy Horwitz calls the iPad. The prototype that is still in the running has a 10.7" diagonal display, runs iPhone OS, and looks like a large iPhone 3G.

The device will have two variations, one with 3G networking built-in (think of it as an über-iPhone 3GS) and another without it (a mongo iPod touch). The larger display is expected to have about 7 times the surface area of the iPhone, and about 6 times the resolution, allowing easy reading of books, magazines, and cropped newspapers.

With the extra screen space, the new devices are designed to bring ebook functionality to the iPhone platform as well as make a more compelling platform for games, media, app, and the web. Apple doesn't expect this device to compete with netbooks, hence their continued denial that the company will come out with a netbook killer. Instead, this will be an extension of the iPhone platform.

Horwitz finishes his list by noting that the device is still awaiting a green light from Steve Jobs, and that it has about an 80% chance of making it to market. If it's given the go-ahead, the source is stating that the device would be announced on or before January 19, 2010 and would go on sale in May or June.

While this is still a rumor, the information is from the same source that gave iLounge the scoop on the iPod nano 5G, the iPhone 3GS, and the Chinese iPhone 3G. It appears we'll still have to wait until 2010 before the fabled tablet appears in our local Apple Stores.

Well, looks like we weren't the only ones wondering about the two big questions of the day -- the New York Times sat down briefly with Steve Jobs post-event this morning and found out the whys and wherefores on the following:

• Why doesn't the iPod nano take still pictures? Jobs says that the tiny teensy CMOS sensor in the nano isn't up to the quality standards needed for stills; it's too thin. "The sensors for doing a still camera... they are just way too thick to ever fit inside the Nano."
• What about a camera for the iPod touch? The product path for the touch, apparently, is that it's a great gaming device and it's the lowest investment option for getting access to the App Store; given that, the push was to get it down to a price point everyone could afford instead of adding new features like a camera. "So what we were focused on is just reducing the price to $199. We don't need to add new stuff - we need to get the price down where everyone can afford it." Not to say it won't ever happen.

So much for my idea of a firmware update to the nano enabling still images down the road.

It's 09/09/09 -- finally!

Apple events are always a lot of fun, and the speculation leading up to today's press event has been incredible. Will Steve Jobs appear at the event? Are we going to see a new version of iTunes and some new iPods? We're always wondering if there will be "one more thing."

Join us today at 10 AM PDT / 1 PM EDT for the TUAW liveblog of this event. As usual, you can add your questions to the mix, and a full complement of TUAW bloggers will be on hand. We will have our buddies Daniel Brusilovsky (of Teens In Tech) and Sam Levin onsite to give us the minute-by-minute update of what's transpiring. We'll also keep one eye on the other liveblog coverage from Engadget, Ars Technica, gdgt, Gizmodo, Macworld & elsewhere.

You can keep an eye on our main Twitter feed for the headline announcements, and our Ask TUAW account is always there for your questions and inquiries. You can also join the fun over on our Facebook page during and after the event.

Here's a link to the liveblog page, for you early birds.

The rumors are flying around the upcoming Apple press event like bees in a clover field; bees goaded on by Piper Jaffray's Senior Research Analyst, Gene Munster.

On Monday, he suggested that the iPhone will be on multiple carriers in the US by next year. Yesterday, he predicted that Steve Jobs himself could make an appearance at next week's press event. Today, it's the Apple TV he's after. Citing short delivery times on the current 40GB model, he suspects that the 40GB model will be phased out and the 160GB model made less expensive.

Even if this does happen, we expect that Steve (or whomever) won't mention it. It wouldn't be the first time Apple made a change to the Apple TV immediately following a press event without having said a word.

For now, keep buzzing, little bees.

Update: Jim Dalrymple at The Loop has poured cold water on Munster's Apple TV prognostications. Dalrymple reports "very reliable sources" denying any introductions for non-music products at the 9/9 event.

Piper Jaffray's Gene Munster is having a busy week. First, he predicted that the iPhone will go non-exclusive in the US by next year, and today he's suggesting that Steve Jobs will appear at Apple's September 9th press event.

We fully expect new iPods and iTunes next Wednesday, but Steve would be a surprise. We know that he's returned to work, but this would be his first public appearance as Apple's head since he took medical leave back in January. Depending on how he looks, a visit from Steve could nudge the stock up a notch or two.

It sure would be fun to see Steve, but we hope he's happy and healthy more than anything. In any case, we've got just over a week to wait. Keep your fingers crossed.

[Via AppleInsider]

The London Sunday Times has done an interesting profile of Steve Jobs that is a good read, even though it may infuriate some and please others.

There's nothing really groundbreaking in the piece, but it brings together a lot of material and a bit of pop psychology to try an illuminate the mysterious and mercurial Apple CEO.

Jobs is, in the words of the psychiatrist and scholar of leadership Michael Maccoby, "a productive narcissist". To Jobs, the world is an epiphenomenon, a side effect of the existence of Steve. Or rather, it is a pyramid with Jobs at the top, a few bright people just beneath him, and then the rest of us - the "bozos". The customer bozo is not, to him, always right...

"The very striking thing about productive narcissists, particularly men" [said Maccoby], is that they grow up in families where there is an absent or weak father figure. You can see this in narcissistic presidents like Obama, Clinton, Reagan and Nixon. They struggle with their identity and view of the world. So they tend to come up with a very original view of things and are then driven to find followers.

There is also plenty of positive insight:

I swim through Apple newsfeeds like a whale swims through krill," says Elmer-DeWitt. Yet the company continues to surprise and amaze. I don't want Jobs to die because my computers and iPhone are, indeed, "insanely great" compared with the dismal competition but, more importantly, because he is an extraordinary figure. I don't use the word "genius" about businesspeople, but in Steve Jobs's case I'm prepared to make an exception.

It's worth reading all of the profile. Steve Jobs doesn't like being written about, and Apple did all it could to kill the piece.

See what you think, and come back and share your thoughts.

Kafkaesque is defined as "characteristic or reminiscent of the oppressive or nightmarish qualities of Franz Kafka's fictional world." That's the way Wall Street Journal All Things Digital blogger Peter Kafka (no relation as far as I know) must be feeling.

Music industry sources are telling him that Apple is planning one of their classic September keynotes, but they're not giving him a date other than "the week of September 7th", and have no idea what exactly Apple is planning on revealing. That sounds nightmarish to me...

So, he fired up the Apple rumor machine this morning and wrote a post about the upcoming event. Kafka feels that the event will probably be used to announce something about music (duh!), most likely "Cocktail", which is Apple's rumored album format that adds cover art, liner notes, and other interactive goodies.

Kafka also notes that unless Apple announces the legendary iTablet at the event, Apple faithful are likely to be very disappointed (My personal feeling? Turn on the tears, folks).

The September event is often used to announce new iPods, and there have been rumors of a camera-enabled iPod nano, so we might hear more about that.

Whatever happens, it would be nice to see Steve Jobs on the stage again, especially if the mythical iPad is finally announced. Any reader comments on this announcement of an Apple event with no set date or concrete topic will be greatly appreciated.

Update: While Gizmodo's Brian Lam is adding fuel to the iTablet fire with a recounting of a phone call with a reputable source, The Loop's Jim Dalrymple is categorically contradicting any suggestions that the September event will include the tablet device -- it's going to be a pure music announcement, he says.