Study Articles on TUAW - The Unofficial Apple Weblog

New study questions extent of iPod-induced hearing loss

by Chris Rawson (Sep 22nd, 2010)

Have you heard? Apparently iPods cause hearing loss. A Journal of the American Medical Association study published in August found that 14.9 percent of teenagers aged 12-19 suffered from hearing loss from 1988-94; 19.5 percent of the same age group had hearing loss from 2005-06. Throw in another ...

Study: iPad owners are selfish elitists, non-owners are independent geeks

by Mike Schramm (Jul 29th, 2010)

Hey we didn't say it, we only repeated it. Consumer firm MyType has done a study of the opinions of 20,000 people, and have determined that iPad owners are wealthy, sophisticated, educated, and score very low in tests designed to chart altruism and kindness. In short, they're rich and smart, but ...

iPad stealing sales of e-readers and portable game consoles

by Steven Sande (Jul 12th, 2010)

In a balky economy with limited opportunities for people to spend discretionary income on electronics, it's not surprising that a purchase of one device -- an iPad, for example -- might keep a person from purchasing an e-reader device like an Amazon Kindle or a portable game console. A report ...

Reading a book is faster than reading an iBook

by Mike Schramm (Jul 5th, 2010)

A study conducted by usability consultant Jakob Nielsen claims that reading on e-book readers like the iPad and the Kindle still doesn't match up to the reading speed of good old printed paper. The test chose 32 people (admittedly a small sample, but one that was felt to be representative of an ...

Study considers how Android tablets could affect iPad sales

by Dave Caolo (Jun 4th, 2010)

Consumer electronics shopping and review site Retrevo (always happy to surf on the newsworthiness of the Apple tablet) has conducted another study, this time about the iPad's rise in popularity. Could it dominate its market like the iPod has done or become as popular as the iPhone? The study ...

Obvious: Apple fans who own Apple products can't wait to buy the iPad

by Mike Schramm (Mar 29th, 2010)

This is probably one for the obvious department, but we'll share it with you anyway. An NPD study released last week says that device awareness for the iPad is already very high (no duh), and that it's highest among 18-34 year old current Apple owners (double duh) with $100,000 or greater income. So ...

NPD: Apple ranked #5 US electronics retailer in 2009

by Kent Pribbernow (Feb 12th, 2010)

Market research firm NPD Group has published its annual report profiling the consumer retail sector for 2009, and guess who made the list of top five electronics retailers? Hint: If you guessed the Microsoft Store, you would be wrong, and everyone would be pointing and laughing at you right now. No, ...

Report: One-fifth of smart phone buyers want Android

by Dave Caolo (Jan 5th, 2010)

Those incessant Droid ads are working, as consumer interest is climbing. Last December, ChangeWave Research conducted a study to determine what kinds of smartphones shoppers want. As in previous surveys, the iPhone topped the list. However, 21% of the 4,068 consumers who stated their intention to ...

Study: Android and iPhone users show same usage trends, heavy app usage

by Mike Schramm (Dec 28th, 2009)

A study put together by analytics firms comScore and Compete says that while Android and iPhone users probably aren't the same people, they certainly act like it. Usage patterns line up almost exactly across the board, differing by only a few percentage points in categories from social networking ...

iPhone user survey gives excuses to dump gadget-undesirable romantic partners

by Megan Lavey-Heaton (Nov 4th, 2009)

My beloved fiancé, It is with great sadness that I write you at home to your Gmail account to inform you that I am intending to sell your ring on Ebay and we will part ways. You see, ours was a mixed relationship to begin with. You have your Windows 7, your Linux, your original Android ...

iStudiez Pro helps to get you back on schedule

by John Burke (Aug 15th, 2009)

It's been a long summer, and students everywhere are starting to head back to universities and colleges around the country. It's not easy to get back into a daily grind of classes, assignments and activities but a new application called iStudiez Pro [iTunes Link] is here to help! Created by ...

Apple drops to number two in reliability

by Mike Schramm (Mar 26th, 2009)

RescueCom is a company that provides tech support and help from a 1-800 number, and they've released the latest version of their computer reliability report. This thing is actually pretty well done -- it examines just which brands and makes of computers are getting the most support calls, and then ...

J.D. Power survey ranks iPhone highest

by Robert Palmer (Nov 7th, 2008)

J.D. Power and Associates released the results of a survey yesterday, showing Apple's iPhone ranked highest in terms of customer satisfaction among 1,388 business wireless customers queried between August and September. Apple scored 778 (out of 1,000), higher than Blackberry-maker RIM (703) and ...

iPhone price too high?

by Erica Sadun (Feb 26th, 2007)

A recent study shows that the iPhone's price point might drive away potential customers. Macworld writes about a survey by Compete, which tells us more or less what we already know: if they gave away free iPhones in boxes of Lucky Charms, we'd be all magically delicious over those things like white ...

iWriter - easily create study tools for the iPod, .Mac and the web

by David Chartier (Oct 22nd, 2006)

Yea that's right: I said 'study tools' and 'iPod' in the same sentence. iWriter is an interesting little app from Talking Panda that allows you to quickly build projects and study tools for easy viewing on an iPod or the internets. Projects can be uploaded to a .Mac account, and iWriter offers 8 ...