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subway posts

Filed under: Humor, Odds and ends, Apple

We've got a sub for that...

In the UK, iPhone and iPod touch users who are used to hearing Apple's "there's an app for that" tagline in advertisements are now doing a double-take when they go to their nearby Subway sandwich shop.

Sharp-eyed TUAW reader Welby McRoberts was accompanying some buddies to Subway for lunch when he noticed that things seemed a little too familiar. As you can see in the photos from Welby's blog that are also in the gallery below, Subway UK is using the similar phrase "We've got a sub for that" in their in-store signage and on employee shirts.

McRoberts notes that "It appears that subway are imitating Apple's "there's an app for that". It turns out that this campaign has been done by McCann Erickson and is a 'light-hearted' campaign complete with UK TV adverts. The phrase Imitation is the sincerest form of flattery comes to mind."

There's no word on whether this campaign will migrate to any of the other 90 countries with Subway franchisees, or if Apple is going to refer to the fabled iTablet as a "Five-Hundred Dollar Foot Long." Chuck and the CIA should be very happy with this new campaign!

Filed under: iPhone, App Store

Reality doesn't get more real: 2 iPhone views of the NYC subway

There are two bits of knowledge that all native New Yorkers are gifted with: where to get "the best" pizza (Grimaldi's on the Brooklyn waterfront, in case you were wondering), and where to stand on the subway platform so as to arrive at the destination station in exactly the right spot to exit ahead of the rush. While this sometimes leads to bunching and crowding in the desirable cars, it ends up saving a lot of time and aggravation on the far side.

If you aren't a veteran straphanger, you can simulate the expertise of the locals with Exit Strategy NYC, a $1.99 iPhone app that tells you where to stand based on your destination station. The app is straightforward: select your train line and your direction of travel, then pick your arrival choice from the list. You'll get a clear diagram of the exit locations, along with the conductor's position in the train (great for late-night trips) and notes on any special circumstances, transfer options or wheelchair access.

In my tests, Exit Strategy matched my instincts pretty well with only a few hiccups (one exit that was closed for construction wasn't yet reflected in the app, but chances are us NYC residents wouldn't know that either). There is one drawback for outer-borough residents: while Manhattan and most near-to-downtown stations are included, some of the further-out stops, like my station along the R line in Sunset Park, Brooklyn, are not yet built in to the app. Still, Exit Strategy should definitely be part of your iPhone arsenal for a visit to the Big Apple. The demo video for the app is in the 2nd half of the post.

Despite their much-admired situational awareness, even NYC subway veterans sometimes get confused about where to find the nearest station -- and if you're a first time visitor, fuggedaboudit. For iPhone 3GS-enabled residents and tourists, it's about to get a lot easier: acrossair is offering an NYC version of the Nearest Tube augmented reality app, New York Nearest Subway.

Hold your iPhone flat and see a 2D map of the entire system... then lift it perpendicular to the ground, and the heads-up display mode shows you floating icons representing nearby stations, complete with line legends and walking distances. For anyone who's ever walked to a faraway subway stop only to realize that there was a much closer option, this is incredibly compelling. No word on price yet, and the app is awaiting approval; as noted, this app will only work on the 3GS, as the magnetometer is used to determine the direction the phone is facing.

If you've got preferred apps for navigating public transit in your city, pipe up in the comments.

[via Gadget Lab]

Continue readingReality doesn't get more real: 2 iPhone views of the NYC subway

Filed under: Analysis / Opinion, Odds and ends, Internet, iPhone

AT&T to provide underground service on Chicago subways

Good news for those of you who live with me here in Chicago and also don't have a car: while AT&T has gotten on the bad side of a lot of iPhone owners lately (seriously, that MMS delay is lame), they're at least doing one good deed for us Chicagoans. They've just announced that they're bringing cellphone service to our underground transit systems.

Many's the time I've stood underground out on the Logan Square Blue Line station heading out to O'Hare, bummed that my iPhone isn't pulling up my flight times for one last check, but no more -- with a contract set up this week, AT&T says they'll have service up and running underground by the end of the year. And the deal will generate $3.1 million for the CTA, which could probably use the money.

That may do little to soothe the pain of all AT&T has done to us iPhone users. But being able to use my iPhone underground while waiting for the train will definitely be nice.

Filed under: Analysis / Opinion, Cool tools, Tips and tricks, iPhone

iTrain, an NYC Subway guide on the iPhone

Reader Roger Kenny tipped us off to his cool site for iPhone-using New York Subway travelers. We've seen iPhone subway maps for New York before, and of course Google Maps is always available on the iPhone, but Roger's site goes even further. Not only can you see maps of the lines (via links to the MTA's website) and get directions (via HopStop), but he's also put together an RSS reader that will scroll subway alerts, and other news sites, across the top of your iPhone. If you spend any amount of time navigating New York's subways, it's definitely worth a bookmark.

I wish we had something like it for Chicago. Yes, our El stops (although, strangely enough, while I was writing this story it occurs to me that everyone in Chicago actually calls it "the train"-- I haven't heard it called the El since I moved here) are on Google Maps, but has anyone seen an iPhone "transit portal" for the Windy City? If so, toss it in the comments below, and those of us with big shoulders will thank you.

Filed under: Humor, iPod Family, Cult of Mac

Keep iPod away from the third rail

There's an amusing story in the New York Times this morning about  a man and his iPod. Having been long separated from his companion (it had been away for repairs for a couple of months), Thomas Beller was glad to finally have his iPod back. While rushing to catch the subway, he watched in shock as the iPod fell from his coat, skidded across the floor and slipped into that small space between the platform and the train. It was down on the tracks. What happened next...well, we'll just let you read the article. Let's just say he really loves his iPod. Who could blame him?

Tip of the Day

Use Spotlight as a reference tool. Type any word in the Spotlight box and one of the top entries will be a definition. Click on it, and it will bring up the dictionary application to check the word in either the dictionary, thesaurus, Apple database, or Wikipedia.


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