Success Articles on TUAW - The Unofficial Apple Weblog

Apple's Greg Joswiak describes Apple's four principles of success

by Chris Rawson (Nov 21st, 2011)

Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, shared four keys to Apple's success at a recent event titled "Silicon Valley Comes to Cambridge." You can hit the original story at The Wall Street Journal for the full text of each point, but we've pared them down ...

What do we do when we win? Tonight's Talkcast, 10 pm ET

by Michael Rose (Sep 25th, 2011)

From an upstart outsider to the most profitable cellphone manufacturer. From a PC also-ran to the laptop of the future. In less than two years, revitalizing an entire device category and disrupting just about every media business you can name. Not only becoming the world's most valuable company, ...

tap tap tap reveals secrets of how to succeed in the App Store

by Steven Sande (Jul 13th, 2010)

tap tap tap, developers of a number of popular iPhone apps, recently posted an entry on their in-house blog about how they made their most recent launch -- Camera+ -- succeed in the App Store. According to the company, the classy photography app launched very successfully, making over $250,000 ...

Interview with Doodle Jump's Igor Pusenjak, part 1

by Mike Schramm (Jun 23rd, 2010)

There are a lot of successful apps in the App Store, but perhaps there are none more successful than Doodle Jump. Igor Pusenjak and his brother have propelled their simple game about a doodle flinging himself into the sky, platform by platform, all the way up into the top of the App Store charts. ...

Pinger's Textfree delivers billionth free text message

by Aron Trimble (Feb 17th, 2010)

Among the many methods available for getting around AT&T's stronghold on text messaging and the exorbitant rates associated therein stands a giant in the form of an iPhone application. Pinger's wildly popular app "Textfree" puts the power back in the hands of users by creating a simple and ...

An app with everything but sales

by Mike Schramm (Dec 17th, 2009)

TriplePoint PR's site has a post on their blog about Orbital [iTunes Link], an iPhone game released a while back that I presume is one of their clients. Obviously, they've done their job: we're talking about the game, which is $.99US or available in a lite free version [iTunes Link]. But they've ...

Apple as "the world's most feminine brand"?

by Mike Schramm (Jul 30th, 2009)

Fortune's Bridget Brennan has a bold statement: "Why doesn't Apple make remote controls? You ask: Why Apple? Because if any company could improve one of the world's most user-unfriendly electronic devices, it would be Apple. And then there's this: Apple just may be the world's most discreetly ...

The Economist on Apple's journey as a lesson to other companies

by David Chartier (Jun 13th, 2007)

The Economist has published an article that explores some of the lessons other companies can learn from Apple's journey through the industry, as well as it's unique practices towards product design and customer relations. Specifically, the article outlines four lessons other companies should take ...

Daring Fireball on "The iPod Juggernaut"

by David Chartier (Mar 25th, 2006)

John Gruber has published a glaringly well-written piece that dissects the iPod's unstoppable success, why things are going so well and why analysts should simply remove the term "iPod-killer" from their vocabulary. While it might be a bit lengthier than your typical "iPods are great, ...

Funny post about Apple and Slashdot

by C.K. Sample, III (Aug 18th, 2005)

Ian Betteridge has a funny (and insightful) post up on his blog, Technovia, called Why I rarely read Slashdot anymore. He points to this old Slashdot thread about the announcement of the first iPod and asks us to gaze at the typically pessimistic Slashdot comments on the post. One comment that he ...

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