Tag: super bowl

Steve Jobs inspires Best Buy's Super Bowl ad

Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by S...

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NFL to stream the Super Bowl to iPhone, iPad apps (Updated)

Update: As commenters have pointed out, this is for iPhone users on Verizon ONLY. Pity. I'm excited about this one, both for what it is, and for the potential of what it could be. The NFL has decided, in a (rare?) move of generosity, to stream the Super Bowl broadcast out to its mobile device...

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In Arlington, TX? Try the official Super Bowl app

If you happen to be in Texas for Super Bowl XLV, it's worth your time to download the official app for the Super Bowl. While you could cobble together the same functionality from Google Maps, Yelp and a few other apps with food, travel and event info, why bother? The Super Bowl app is free and of...

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Motorola Super Bowl ad pokes fun at Apple users

The Super Bowl means elaborate and expensive TV ads. I think there's a football game, too. This year, Motorola will poke fun at iPhone users with a commercial for the Xoom that features homogenous, mindless drones who all look alike and use the same chuck of hardware. The standout -- a handsome y...

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Planning a Super Bowl party? Check out these apps

With the countdown to the Super Bowl underway, TUAW is here to highlight some apps that will help smooth out your party planning. Apple helped as well, releasing its own list of Super Bowl party apps. We'll share some of those with you, as well as a few of our own favorites....

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CBS Sports updates pro football iPad app for playoffs

I may not be happy about what happened to my New England Patriots on Sunday, but that won't stop me from following the last four teams on their road to the Super Bowl this year. For those of you who may feel the same way, 148Apps is reporting that CBS Sports has updated their free CBS Sports Pro Fo...

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iPhones should work well at the Super Bowl

If you're going to be at Super Bowl XLIII today, your iPhone may actually work. Several companies have brought in massive amounts of equipment to handle what will certainly be an extraordinary increase of cellular and data traffic. ADC, a cable and wireless technology provider, has brought in a spe...

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Talkcast tonight, 10 p.m. ET: The 'let's hope the Super Bowl is over by then' episode

Last week, my friends Steve Sande and Megan Lavey joined me for an erudite discussion over drinks about the White House's tech woes, the iWork trojan making its rounds, and our favorite Mac memories. Feel absolutely free to download the show from Talkshoe or subscribe in iTunes. This week, hopefully...

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23 years ago we found out why 1984 wouldn't be like 1984

Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23 years ago today during Super Bowl XVIII. Head on over to Tony Long's piece for Wired to see why this iconic ad almost never saw the light of day. Here's my questi...

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