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super bowl posts

Filed under: Odds and ends, iPhone

iPhones should work well at the Super Bowl

If you're going to be at Super Bowl XLIII today, your iPhone may actually work. Several companies have brought in massive amounts of equipment to handle what will certainly be an extraordinary increase of cellular and data traffic.

ADC, a cable and wireless technology provider, has brought in a special system they have deployed at Raymond James Stadium. The equipment will provide coverage throughout the stadium, including the inner bowl, all seating levels, luxury boxes, offices and locker rooms, and the stadium parking area.

The firm expects the system to handle between 10,000 to 15,000 simultaneous calls. Meanwhile, our friends at AT&T have added to the two cell sites that are already in the stadium. They have also beefed up coverage at the Tampa International Airport, downtown hotels, at the University of South Florida Sun Dome and team practice fields.

AT&T is also increasing the capacity of the 2G network by 400% and the 3G network by 335%.The company has also brought in two additional mobile cells on wheels that will cover the stadium parking lots.

I would expect there will be a lot of texting, calling, and pictures sent from the iPhones in the stands. It will be interesting to see how well the system actually holds up.

Filed under: TUAW Business, Podcasts

Talkcast tonight, 10 p.m. ET: The 'let's hope the Super Bowl is over by then' episode

Last week, my friends Steve Sande and Megan Lavey joined me for an erudite discussion over drinks about the White House's tech woes, the iWork trojan making its rounds, and our favorite Mac memories. Feel absolutely free to download the show from Talkshoe or subscribe in iTunes.

This week, hopefully, the Super Bowl will be done and dusted before 10 Eastern, so we can recap the news of the week and take your calls! We plan on covering more tips for keeping your data safe, and talking about the pros and cons of renewing your MobileMe subscription. Come prepared with your questions, comments and ideas, and we'll put them on the air!

To participate on TalkShoe, you can use the browser-only client, or you can also use the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VOIP lines (take advantange of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *-8. Talk with you then!

Filed under: Video, Cult of Mac, Apple

23 years ago we found out why 1984 wouldn't be like 1984


Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23 years ago today during Super Bowl XVIII. Head on over to Tony Long's piece for Wired to see why this iconic ad almost never saw the light of day.

Here's my question to you, loyal TUAW readers, how many of you actually saw this ad when it was aired (remember that the ad was only aired on TV twice, and only once nationally).

Tip of the Day

Use Spotlight as a reference tool. Type any word in the Spotlight box and one of the top entries will be a definition. Click on it, and it will bring up the dictionary application to check the word in either the dictionary, thesaurus, Apple database, or Wikipedia.


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