Super bowl Articles on TUAW - The Unofficial Apple Weblog

App usage doesn't drop during Super Bowl -- except during halftime

by Mike Schramm (Feb 8th, 2012)

Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last ...

Apple enjoys free Super Bowl advertising courtesy of NY Giants

by Steven Sande (Feb 7th, 2012)

While some tech pundits are bemoaning Apple's lack of ads during the Super Bowl on Sunday (the company hasn't run an ad during the big game for years), The Street's Jim Cramer is taking another view and one that is much more rooted in reality. Apple didn't need to pay for expensive Super Bowl air ...

Should Apple have advertised during the Super Bowl?

by Megan Lavey-Heaton (Feb 7th, 2012)

Mashable's Lance Ulanoff raises the question of whether Apple should have advertised during Super Bowl XLVI. He points out that 28 years after the debut of the "1984" commercial that Apple sat on the sidelines and allowed its rivals to mock it during the most-watched show in U.S. television ...

iPads invade Super Bowl parties

by Mike Schramm (Feb 6th, 2012)

I've talked quite a bit before about the growing "second screen" phenomenon, where iPads and other mobile devices are used as a second screen while either working on another computer or watching television. And with the biggest event on television yesterday, there was likely a lot of "second ...

Samsung insults iPhone owners with Super Bowl ad touting oversized stylus phone

by Steven Sande (Feb 6th, 2012)

Samsung USA has been on the warpath against Apple fans lately with a series of ads that show bored, desperate people standing in line for Apple's next product while happy hipsters show off their Android-powered Sammy devices. During yesterday's Super Bowl, the company took the gloves off with a ...

Five apps for Super Bowl Sunday

by Kelly Hodgkins (Feb 3rd, 2012)

The Super Bowl is just around the corner which means it's time to get ready for the big game between the New York Giants and the New England Patriots. Rather than our usual five apps, I couldn't contain myself and, instead, put together five categories of apps that'll set you up nicely for food, ...

Steve Jobs inspires Best Buy's Super Bowl ad

by Kelly Hodgkins (Feb 1st, 2012)

Last year when Best Buy was planning its Super Bowl ad, the retailer's US marketing chief, Drew Panayiotou had a revelation. Instead of getting a music or movie star for the commercial, Panayiotou suggested the company focus on Silicon Valley innovators. According to Bloomberg, he was inspired by ...

NFL to stream the Super Bowl to iPhone, iPad apps (Updated)

by Mike Schramm (Dec 20th, 2011)

Update: As commenters have pointed out, this is for iPhone users on Verizon ONLY. Pity. I'm excited about this one, both for what it is, and for the potential of what it could be. The NFL has decided, in a (rare?) move of generosity, to stream the Super Bowl broadcast out to its mobile device ...

In Arlington, TX? Try the official Super Bowl app

by Victor Agreda, Jr. (Feb 5th, 2011)

If you happen to be in Texas for Super Bowl XLV, it's worth your time to download the official app for the Super Bowl. While you could cobble together the same functionality from Google Maps, Yelp and a few other apps with food, travel and event info, why bother? The Super Bowl app is free and ...

Motorola Super Bowl ad pokes fun at Apple users

by Dave Caolo (Feb 4th, 2011)

The Super Bowl means elaborate and expensive TV ads. I think there's a football game, too. This year, Motorola will poke fun at iPhone users with a commercial for the Xoom that features homogenous, mindless drones who all look alike and use the same chuck of hardware. The standout -- a handsome ...

Planning a Super Bowl party? Check out these apps

by Megan Lavey-Heaton (Feb 4th, 2011)

With the countdown to the Super Bowl underway, TUAW is here to highlight some apps that will help smooth out your party planning. Apple helped as well, releasing its own list of Super Bowl party apps. We'll share some of those with you, as well as a few of our own favorites. ...

CBS Sports updates pro football iPad app for playoffs

by David Quilty (Jan 17th, 2011)

I may not be happy about what happened to my New England Patriots on Sunday, but that won't stop me from following the last four teams on their road to the Super Bowl this year. For those of you who may feel the same way, 148Apps is reporting that CBS Sports has updated their free CBS Sports Pro ...

iPhones should work well at the Super Bowl

by Mel Martin (Feb 1st, 2009)

If you're going to be at Super Bowl XLIII today, your iPhone may actually work. Several companies have brought in massive amounts of equipment to handle what will certainly be an extraordinary increase of cellular and data traffic. ADC, a cable and wireless technology provider, has brought in a ...

Talkcast tonight, 10 p.m. ET: The 'let's hope the Super Bowl is over by then' episode

by Robert Palmer (Feb 1st, 2009)

Last week, my friends Steve Sande and Megan Lavey joined me for an erudite discussion over drinks about the White House's tech woes, the iWork trojan making its rounds, and our favorite Mac memories. Feel absolutely free to download the show from Talkshoe or subscribe in iTunes. This week, ...

23 years ago we found out why 1984 wouldn't be like 1984

by Scott McNulty (Jan 22nd, 2007)

Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23 years ago today during Super Bowl XVIII. Head on over to Tony Long's piece for Wired to see why this iconic ad almost never saw the light of day. Here's my ...

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