Superbowl Articles on TUAW - The Unofficial Apple Weblog

Expect Superbowl highlights in iTunes

by Dave Caolo (Jan 31st, 2007)

Apple has fostered a relationship with the NFL this year, posting game and team highlights, as well as NFL network programming, to the iTunes Store all season long. We're sure that Superbowl Highlights will also be added, but until then you can relive Superbowls past through the eyes of the players ...

23 years ago we found out why 1984 wouldn't be like 1984

by Scott McNulty (Jan 22nd, 2007)

Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23 years ago today during Super Bowl XVIII. Head on over to Tony Long's piece for Wired to see why this iconic ad almost never saw the light of day. Here's my ...

SuperBowl Bombshell?

by Mat Lu (Jan 18th, 2007)

As we all well know, Apple stunned the world with a single SuperBowl commerical back in 1984. And now the Toronto Sun claims that Apple "plans a 'special' announcement scheduled for a Super Bowl commercial on Feb. 4." As Erica previously posted, all signs point to the Beatles in iTunes. Electonista ...