Survey Articles on TUAW - The Unofficial Apple Weblog

Research suggests business directors more likely to use Apple products at work

by Chris Rawson (Jan 26th, 2012)

Forrester Research recently conducted a survey of close to 10,000 workers in 17 countries to determine which workers are more likely to own and use Apple products. The New York Times has published the results, which show that "business directors" -- in other words, bosses -- are the employee group ...

iPhone 4S accounts for 89 percent of iPhone sales

by Chris Rawson (Jan 26th, 2012)

Despite multiple media outlets painting it as a "disappointing" update immediately after its debut, the iPhone 4S is Apple's most popular iPhone by far. A consumer survey by Consumer Intelligence Research Partners (via AllThingsD) suggests that the new iPhone 4S accounted for 89 percent of all ...

Good Technology report shows Apple still dominates enterprise activations

by Chris Rawson (Jan 26th, 2012)

Good Technology's quarterly report on device activation statistics among its Fortune 500 clients has been released. Just like previous quarters, the results show a marked dominance of iOS device activations in enterprise environments. In the consumer arena, Android has been running away with the ...

iPad has become a big factor in African business

by Mike Schramm (Jan 24th, 2012)

Here's an interesting stat: As compared to the global average, professionals in Africa are actually twice as likely to get offered an iPad by their employers. Forty-seven percent of respondents to IDG's latest survey revealed that they own an iPad issued to them by their employer. The global ...

Study shows iPhone 4S customers' buying habits

by Kelly Hodgkins (Jan 24th, 2012)

If you recently bought an iPhone 4S, chances are you sold an older model iPhone to fund that purchase. You also probably stayed on your current carrier and purchased the lower capacity models. These trends are gleaned from a Consumer Intelligence Research Partners survey conducted in October, ...

Nielsen: iPhone 4S launch was "enormous"

by Kelly Hodgkins (Jan 18th, 2012)

With all the lines here in the US and overseas, we knew the iPhone 4S was going to be a tremendous hit. Now, a Nielsen survey from December gives us some numbers to support this observation. According to the survey, 44.5 percent of smartphone buyers bought an iPhone in December. This number is ...

Survey finds iPhone demand still strong in North America

by Kelly Hodgkins (Jan 10th, 2012)

The iPhone 4S launched several months ago, and demand remains strong says a new survey from ChangeWave. The December 2011 survey asked customers if they were buying a new smartphone in the next 90 days and which handset they would choose. Similar to previous surveys, the iPhone was the top ...

Apple sweeps PCWorld satisfaction survey

by Steven Sande (Dec 7th, 2011)

Despite the occasional report of issues with new models, most Macs tend to be quite reliable. Most Mac users intuitively feel that they're getting a quality machine for their money, and now the PCWorld 2011 Reliability and Service Survey validates that feeling. Apple desktop computers (iMac, ...

iPad tops holiday wish list for kids

by Chris Rawson (Nov 17th, 2011)

If the latest survey data from Nielsen is anything to go by, Santa Claus is going to be loaded down with Apple products this year. Nearly half of kids aged 6-12 said they want an iPad this year, while nearly a quarter of kids aged 13 or over said the same thing. Nielsen surveyed a "general ...

Does motherhood sell smartphones?

by Mike Schramm (Nov 15th, 2011)

This might be a late contender for weirdest "mobile usage" news item of the year: A new study, put together by an online resource called BabyCenter, claims that there's a tie between women becoming mothers and women buying smartphones. 53% of moms surveyed by the site reported that they bought ...

Appcelerator: iOS still has highest developer interest, Kindle Fire heating up

by Mike Schramm (Nov 15th, 2011)

The latest Appcelerator survey says developers are still most interested in putting together apps for the iOS platform, with 91 percent of them "very interested" in developing for the iPhone, and 88 percent going for the iPad. iOS 5 was also cited by developers surveyed as the most significant ...

Study: Shopping on iPads increases spending

by Mike Schramm (Nov 12th, 2011)

Whether you want to hear it or not (and trust me, I don't either), the holidays are just a couple of weeks away. Just a short 14 days from now, the holiday season will be upon us, and Black Friday and other holiday deals will be everywhere, encouraging us to buy gifts, sale items, and whatever ...

Poll: How often do you use your iPad?

by Michael Grothaus (Nov 10th, 2011)

In the latest string of surveys from companies who have nothing to do with Apple or technology, MyVoucherCodes.co.uk polled 1500 respondents in the UK and found that 26% of them used their iPad about once a week. The low usage from a quarter of owners, apparently is due to the fact that half of ...

University iPad program reveals room for improvement

by Michael Grothaus (Nov 2nd, 2011)

The University of San Francisco has revealed the results of a six month 2010 iPad study involving 40 faculty members that looked at how teachers could use the device as a tool in the classroom. The result: while many teachers found the device useful, all thought there was room for ...

Report: iOS and Android apps fighting for retention, not discovery

by Mike Schramm (Oct 31st, 2011)

The latest Flurry report has an interesting insight for app developers. Over the last few years, as apps have gained more and more attention and users, discovery has been one of the biggest issues developers face: Most devs spend a lot of their time post-release just trying to tell as many ...