Survey Articles on TUAW - The Unofficial Apple Weblog

Apple becomes Asia's second most popular brand

by Mike Schramm (Jul 5th, 2012)

A company called Campaign Asia-Pacific has released the results of its latest survey, examining the popularity of various brands in Asia. Apple has reached number two on the list. The company from Cupertino has topped big names like Sony and Panasonic, and jumped up along with Nestle (which is ...

Study: 38% of iPhone customers come from RIM, Android

by Steven Sande (Jun 7th, 2012)

With sales of iPhones still booming, you might be wondering where all of those customers are coming from. Philip Elmer-DeWitt at Fortune is citing an April survey by the Consumer Intelligence Research Partners (CIRP) that shows that more iPhones were sold to consumers leaving Apple's ...

Apple iPad dominates the tablet market in the US, Kindle Fire slips

by Kelly Hodgkins (Jun 5th, 2012)

A ChangeWave survey from May shows the iPad maintaining its dominance in the US tablet market. A survey of 2,893 consumers shows that 73 percent of people who plan to buy a tablet within the next 90 days will get an iPad, while only 8 percent want a Kindle Fire. The only other tablet with some ...

iPhone "buzz" gets a boost following celebrity ads

by Kelly Hodgkins (May 16th, 2012)

Love them or hate them, those new Siri ads starring Zooey Deschanel and Samuel L. Jackson are apparently effective, says a YouGov BrandIndex report. As noted by Fortune's Apple 2.0 blog, the celebrity Siri ads are creating buzz among 18-34 year old questioned in the survey. In just a few ...

Apple tops ACSI satisfaction survey for cellphone manufacturers

by Steven Sande (May 15th, 2012)

Apple has done it again, topping the American Consumer Satisfaction Index survey for cellphone manufacturers and wireless carriers. The company ended up with a score of 83 points out of 100 possible, higher than any other manufacturer. ACSI polls 70,000 consumers each year, asking questions ...

Poll: Which music streaming service are you using for iOS?

by Matt Tinsley (May 2nd, 2012)

In light of Spotify launching its long awaited iPad app, and iMore's recent in-depth look at the top three music streaming services available for the iPhone, we thought we'd take a little TUAW poll to see just which music streaming services (if any) TUAW readers use on their iOS ...

Dev survey: 59% of app devs not breaking even

by Mike Schramm (May 2nd, 2012)

A marketing firm named App Promo has released some data on a developer survey it took, asking over 100 developers about how they were doing with selling and marketing their apps. Of those developers asked, over 59% told App Promo that they weren't even breaking even on the App Store. And a full ...

Demand for the iPhone 4S still high six months after its release

by Kelly Hodgkins (Apr 11th, 2012)

A recent ChangeWave survey suggests demand for the iPhone 4S is still high six months after the handset launched. ChangeWave surveyed 4,413 consumers and 56 percent of future smartphone buyers say they plan on purchasing an iPhone. This is up two percentage points from a previous survey ...

Daily Update for April 2, 2012

by Steven Sande (Apr 2nd, 2012)

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player ...

51% of households in the US own something made by Apple

by Mike Schramm (Mar 28th, 2012)

According to a new survey put together by CNET, over half of all households in America now contain something made by our favorite company in Cupertino. Over 55 million homes in this country own something that Apple makes (whether that be a computer, an iOS device, or an Apple TV), which means ...

Survey: 24% of Americans plan to buy the new iPad in the next three months

by Steven Sande (Mar 26th, 2012)

While all surveys should be viewed with a skeptical eye, a recent study from Baird Equity Research should make Apple watchers happy. As reported by Fortune's Philip Elmer-DeWitt, the survey of 488 "younger, tech-savvier" online respondents by Baird showed some surprising results. The first ...

Pew report: The Future of Apps and the Web

by Kelly Hodgkins (Mar 23rd, 2012)

Pew Internet surveyed 1,021 technology stakeholders and critics and asked them about the future of apps and the web. Unlike many surveys, this latest one from Pew doesn't have a single, unifying answer. Instead, the survey highlights the diverse opinions that exist about how we will use ...

Majority of customers install games first on iOS devices

by Steven Sande (Mar 22nd, 2012)

Online survey site Scoople just conducted one of its decidedly non-scientific, reader-directed polls of 139 respondents. 139 souls is hardly a representative sample of the over 3 million people who purchased a new iPad in the last week. However, we are dutifully reporting that 56 percent of ...

Apple tops J.D. Power customer survey 7 years running

by Steven Sande (Mar 16th, 2012)

J.D. Power and Associates is a well-known provider of customer satisfaction survey data, often known for providing those shiny award statues to automobile manufacturers. Well, they also do surveys of smartphone and traditional mobile phone customers, and for the seventh year in a row, Apple is at ...

Survey: iPads the choice of 84% of companies buying tablets

by Steven Sande (Mar 13th, 2012)

Apple's going to need to keep those supplier factories in China running 24/7 just to meet the demand from corporate buyers. A new ChangeWave Research survey of 1,604 corporate buyers shows that not only are about one in five companies planning on purchasing tablets for employees, but of those ...