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Tag: survey

Apple tops British brand survey

Each year, British business professionals rank global "superbrands" in a report called the Superbrand Survey. The group produces two lists: consumer superbrands and business superbrands. In the latest report, Apple placed second and first, respectively. The top five business superbrands were,...

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Daily Update for December 27, 2012

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player...

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Morgan Stanley: iPad mini cannibalization "overblown"

A survey of over 1,000 U.S. consumers was published today by Morgan Stanley and AlphaWise, showing that although sales of the iPad mini are cannibalizing sales of some of the full-size iPads, concerns over the trend are "overblown." That was the opinion of Morgan Stanley analyst Katy Huberty,...

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Survey: 87% of US magazines, newspapers have an iPad app

Despite the demise of the high-profile iPad-only newspaper The Daily this past week, the Alliance for Audited Media (formerly the Audit Bureau of Circulations) found that 87 percent of US magazine and newspaper publishers have an iPad app. The AAM's survey, which can be viewed in full here,...

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Apple remains atop list of innovative companies

For three years in a row now, Apple has landed on top of a list of most innovative companies in the world, according to consulting firm Booz and Company. The list was compiled from a survey of more than 700 companies, and Apple came out number one, with Google and 3M following close behind....

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iPhone owner loyalty declines for first time ever

Research firm Strategy Analytics reports that for the first time in its existence, user loyalty has dropped for Apple's iPhone. According to its numbers, 88 percent of US iPhone owners say they're likely to buy another iPhone when they need one, as opposed to the 93 percent that said the same...

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Study: Apple Maps not affecting iPhone 5 demand

ChangeWave Research and 451 Research surveyed 4,270 North American consumers in September 2012 and found that 32 percent were either somewhat likely (13 percent) or very likely (19 percent) to buy an iPhone 5 despite the recent negative press, says a report in AppleInsider. Most consumers are...

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New survey says iOS 6 users aren't as happy as they were with iOS 5

The word from mobile customer research firm On Device (as reported by TechCrunch) is iOS 5 eked out a bit more customer satisfaction than iOS 6 has thus far. The company checked with 16,000 iPhone users, and even though it's only a small deviation, it's the first time there has been a dip in the...

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iPad tops JD Power's tablet survey

A recent study by J.D. Power and Associates suggests iPad owners are overwhelmingly happy with their tablet purchase. The survey of 1,900 tablet owners found that the iPad ranks the highest for owner satisfaction. Respondents gave the iPad high marks for its performance, ease of operation, styling...

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iPhone tops J.D. Power satisfaction survey ... again

Every year at about this time, J.D. Power and Associates releases the results of the U.S. Wireless Smartphone Customer Satisfaction Study. For the eighth consecutive year, Apple is at the top of the list in terms of customer satisfaction for smartphones. On a 1,000-point scale, Apple ranked...

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SquareTrade study shows why iPhones and iPads dislike Mississippi

If you're an iPhone or an iPad making your way from a factory in China to the United States, just hope that you're not going to end up in the clumsy hands of someone from the state of Mississippi. A new SquareTrade study shows that some the highest levels of accident damage to both iPhones and...

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Smartphones find a growing role in the kitchen

This is a trend that has been going on for a while now, but this is the first time I've seen some real, solid numbers on it. Smartphones are playing a bigger and bigger role in kitchens, of all places. Back in the day, I remember most phones being too fragile and too problematic in the UI...

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Apple becomes Asia's second most popular brand

A company called Campaign Asia-Pacific has released the results of its latest survey, examining the popularity of various brands in Asia. Apple has reached number two on the list. The company from Cupertino has topped big names like Sony and Panasonic, and jumped up along with Nestle (which is...

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Study: 38% of iPhone customers come from RIM, Android

With sales of iPhones still booming, you might be wondering where all of those customers are coming from. Philip Elmer-DeWitt at Fortune is citing an April survey by the Consumer Intelligence Research Partners (CIRP) that shows that more iPhones were sold to consumers leaving Apple's...

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Apple iPad dominates the tablet market in the US, Kindle Fire slips

A ChangeWave survey from May shows the iPad maintaining its dominance in the US tablet market. A survey of 2,893 consumers shows that 73 percent of people who plan to buy a tablet within the next 90 days will get an iPad, while only 8 percent want a Kindle Fire. The only other tablet with some...

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