It seems that due to the release of the iPod nano (PRODUCT) RED last week, September's rumors of other Apple products going the RED route are circulating again. Think Secret has a few 'sources' reporting that Apple and Bono have been kicking around the idea of RED iMacs and MacBooks, though their fate is probably very dependent on the success of the iPod nano (PRODUCT) RED (man, I really wish I didn't have to type all that). Unfortunately, Think Secret doesn't have even speculation as to how soon we could see other RED Apple products, or even if they could land before the holiday season. Guess you'll just have to play your cards right until we hear more.

I'll admit to being just as interested in what Apple has up their sleeve as the next guy, but I've always harbored a chip on my shoulder towards the rumor sites. The constant 'anonymous' sources who wind up all too often being as clueless as they are nameless have always irked me, and James R. Stoup at Apple Matters decided to take Think Secret, one of the largest rumor mongers out there, to task to see just how accurate they've actually been.

Mr. Stoup did the math that was a long time coming and surveyed Think Secret's reports on Apple products between January 05 - September 06. You should really check out the results, as he did a bang-up job detailing everything he found, but to summarize: James found that Think Secret's accuracy can get pretty black and white; either they nail it or they couldn't hit the broad side of a barn with a wrecking ball. He also discovered some patterns in terms of which kinds of products Think Secret typically nabs correctly, concluding that they have a fairly good batting average with Mac hardware and iPods, but their 'inside scoops' on software tend to represent that aforementioned wayward wrecking ball.

Take a look at James' post for the real (and thorough) details of his findings, but don't think he's trying to bash the rumor gurus, Think Secret or otherwise. After all, what Apple fan doesn't hold at least some place in their heart for rumors of what shiny new thing Apple might have coming up? I think James' investigation should serve at least as a reminder that rumors are exactly that: rumors, and not much more. One is merely rolling the dice when reading these sites and building up hopes of a fancy new [insert name here] or a product revision.

With that said, we'll be sure to stay on top of the latest gossip to make sure y'all can decide whether the latest iPhone or media center rumors could be worth that extra wait.

I know, the Cingular-only bit is quite the shocker, but Think Secret has restated some previously rumored details on the iPhone, including a 3 megapixel camera, 2.2-inch display and, obviously, iSync support. The phone is also said not to be handicapped with the same 100-song glass ceiling like the ROKR and SLVR, though Think Secret's reliably anonymous sources don't have any word on what the iPhone's storage capacity will actually be.

Signs are now pointing to a January 2007 release, most likely at a newly expanded Macworld 07. Think Secret's insiders claim Apple is shooting for the stars, expecting to ship 25 million iPhones in 2007 alone. If true, this is a bit of a surprise since Motorola's incredibly popular and more widely appealing RAZR has taken over two years to sell 50 million units. Perhaps most interesting of all this rumor rehashing is Think Secret's report that Apple's exclusive Cingular contract for the iPhone only lasts into the middle of 2007 - meaning that other carriers could pick it up and finally get in on the as-yet awkward iTunes phone action.

Again, you know the drill: this is all hearsay from 'anonymous insiders,' so do what you will with it.

I don't mean Apple rumors are conceptually boring -- I enjoy the Mac and iPod rumor mill as much as the next Apple geek -- they're just boring to read. Daring Fireball's John Gruber hit the nail on the head last month when he wrote about his dislike for Mac rumor site Think Secret. At the time he was talking about a rumor suggesting that Aperture was about to bite the dust. Of course, we all know it didn't, as we covered later on, but the inherent poor aim of rumor sites isn't the topic of this post.

What the Mac web really needs, ok, wants, is a rumor site that merges the style of Crazy Apple Rumors with that of Think Secret and AppleInsider. Like Gruber says, the "objective" style of TS and AI apes that of the Associated Press (read: dull) when it should be taking a page out of the much loved, but now-defunct, Mac the Knife column. That fundamental element of gossip, the "we know that you know that this isn't important, but we also know that you know that this is fun" tone is completely missing from sites like Think Secret, AppleInsider and even rumor aggregation site Mac Rumors.

We can understand why these sites pretend to be objective. It certainly *sounds* more legitimate if you write like the NYTimes (coincidentally this style makes it easier for us to pick apart the rumors, as you saw last week). However, this isn't the NYTimes. It's just a bit of gossip about our favorite computer company. Nothing more, nothing less.

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Think Secret's revelation Thursday that a number of engineers on Apple's Aperture team have left or been transferred to other projects raised questions about the future of the app.

Aperture lovers, take heart. Ex-PeopleSoft developer Blake Seely happily posted today that he is joining the Aperture team as of Monday, stating that he hoped this news would dispel the recent rumors about Aperture. Apparently the Aperture project is getting an injection of new blood. Best of luck to Blake and to the team.

According to Think Secret, it just may be. It looks like the majority of engineers who had been working on Aperture have either left or been reassigned to different projects within the company. Think Secret goes on to claim that the applications development was "...a mess," according to a source, and that developers from Shake and Motion had to be brought in to do a little damage control.

I haven't used Aperture, so I can't speak for it's supposed buggieness. It did experience quite a price drop with the 1.1 update, so maybe Apple is eager to move existing copies.