Vertical Articles on TUAW - The Unofficial Apple Weblog

Apple's segmentation strategy and why it works

by Mike Schramm (Oct 2nd, 2010)

Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the end, argues that Apple has shirked the conventional wisdom of marketing products horizontally (making a ...

New iPhone SDK build shows video playlists, portrait-mode playback

by Robert Palmer (Jun 11th, 2008)

An anonymous tipster sent us a short video showing new capabilities of the iPhone 2.0 software. It's a little hard to see around his building's attractive fluorescent lighting, but hopefully you get the gist. It appears that videos will be easily playable in portrait or landscape orientations, ...