Wow. The things you can learn from Apple commercials. Notice anything about that map icon? It looked mighty familiar to me and as TUAW reader Brian noted in our comments, that's a wee stylized image of 1 Infinite Loop, Apple Headquarters--or at least...kind of. The arrow looks more like it's on North de Anza Boulevard than Infinite Loop itself, but it's close enough for me. Here are a bunch of other things I've noticed about iPhone maps.

• We got a great look at the keyboard interface, when doing the Maps search. The QWERTY keyboard includes a shift button, a delete button, an option to switch to a numeric view, and a search button (which I assume is the same as "return").
• It looks like the interaction order is: Search, select a pin, press the (>) button on the link, and then view the location information.
• Pacific Catch is a real restaurant. I called it up and spoke briefly to a hostess named Fancy (like the adjective). "We've been getting calls all morning from all over the country. People want to know if we're a real business. We are."

Gallery: Zaprudering iPhone Maps

The iPhone commercials that just recently aired offered a nice look into some of the built-in programs in action. Take email, for example. It's one of the four main iPhone modes (the other three are: Phone, Safari and iPod). The videos revealed a number of mail features:

• The number of unread new mail items in your inbox appears over the mail icon in the dock at the bottom of the iPhone main menu.
• In the inbox, unread items are tagged with a familiar blue dot. The standard blue paperclip indicates attachments.
• When displaying individual emails, a taskbar at the bottom of the screen presumably allows you to refresh your inbox, transfer mail to folders, delete mail, reply to the current message and write a new message. At the top of the screen a button may lead you back to the current mailbox, show you which item you are viewing in the mailbox (e.g. 2 of 11) and allow you to move to the previous or next message. Direct actions on the message scroll you up and down the currently displayed email.

Gallery: Zaprudering iPhone email