Skip to Content

Powerbook G5: Secret’s in the HTML

powerbooks

I like to think of myself as an uber-Mac geek, but I am not as uber as the Register reader who happened to be poring over the Apple site’s HTML code in her/his spare time and found a little nugget that suggests the impending announcement of the Powerbook G5. Tucked away in the main PowerBook page was the following snippet:

<!--BEGIN AVENUE A-->
<img src="http://switch.atdmt.com/action/apple_g5_powerbook"
height="1" width="1">
<!--END AVENUE A--><br>

Avenue A is an online marketing and ad agency that is apparently tracking page hits in the apple.com. The fact that two separate files, one on Apple’s site and one on Avaenue A’s domain atdmt.com, both contained the string Powerbook G5, smells pretty strongly of an impending Powerbook G5 announcement. Of course, we’ve already been tipped off to a possible Q2 ship date, but this little tidbit only adds fuel to the fire…

Also noteworthy is that all of an hour after UK’s The Register published the news, Apple had changed the string on the site. Don’t waste much time, do they?

(thx Vincent for the tip!!)



I like to think of myself as an uber-Mac geek, but I am not as uber as the Register reader who happened to be poring over the Apple...
 

Add a Comment

*0 / 3000 Character Maximum

2 Comments

Filter by:
nole

when is Q2? march?

January 27 2005 at 2:33 PM Report abuse rate up rate down Reply
nick santilli

TIP - even though Apple removed that appl_g5_powerbook line from teh code, that url is still live on the atlas marketing site. (not that it's anything to see, but they've not gotten RID of it...)

January 27 2005 at 1:30 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.