Two-page Tiger ad in Time Magazine

Mac OS X 10.4 has gone from being Time's "Gadget of the Week" to new advertiser of the week.

Mac Daily News reports that Apple has a two page Mac OS X Tiger ad spread a few pages into the new issue of Time Magazine.

The ad shows Tiger's features looking sweet on a pair of Cinema Displays, with the accompanying text promoting Spotlight and Dashboard as "just two of Tiger's more than 200 new features that will change how you use your computer."

There are also reports of recent sightings of similar (or the same?) ads in BusinessWeek, The Econmist and the New Yorker.

Someone remind me... Was there a print ad campaign for Panther? I think there was, but I don't remember it. Anyway - I'm not terribly fond of these particular visuals in the Tiger ads. That baby blue is pretty awful and white text over it isn't the easiest to read. And I think the message speaks to the wrong people. You want people to drop the letter P off their XP and buy a Mac? You better hit them over the head with better reasons.

And while you're at it, Apple... how about some TV spots that aren't all about the music, huh?

View Tags

Categories

Apple Corporate OS

Mac OS X 10.4 has gone from being Time's "Gadget of the Week" to new advertiser of the week.Mac Daily News reports that Apple has...

Add a Comment

Sign in »

4 Comments

Filter by:

bryan

"just two of Tiger's more than 200 new features that will change how you use your computer." To me that doesnt read right, surely something like... "Just two of Tiger's 200+ new features that will change how you use your computer" or "Tiger has more than 200 new features that will change how you use your computer, these are just two of them" would read a lot better? jeff harris - the convertor should be installed by default

May 25 2005 at 5:23 AM Report abuse Permalink rate up rate down Reply

jeff

I saw the ad first thing today when I got my Time in the mail. Whats up with the converter widget shown? I am the only one that doesn't have this widget? And the calendar is different in the add (like April instead of APR). Must have been still in development and something and they decided not to include it? Who knows... anyone one else notice?

May 24 2005 at 9:33 PM Report abuse Permalink rate up rate down Reply

Paulo Matsui

I believe this has more to do with "steping the foot on the door" of Spotlight and Dashboard, feature-wise. Remember those gigantic banners Apple hung when they introduced Tiger? They were "Redmond, start your copiers". So this is probably to let people know who came up with the real solution first.

May 24 2005 at 5:45 PM Report abuse Permalink rate up rate down Reply

Richard Korn

It's in this week's Newsweek also.

May 24 2005 at 4:24 PM Report abuse Permalink rate up rate down Reply