Filed under: Apple Corporate, OS
Two-page Tiger ad in Time Magazine
Mac OS X 10.4 has gone from being Time's "Gadget of the Week" to new advertiser of the week.
Mac Daily News reports that Apple has a two page Mac OS X Tiger ad spread a few pages into the new issue of Time Magazine.
The ad shows Tiger's features looking sweet on a pair of Cinema Displays, with the accompanying text promoting Spotlight and Dashboard as "just two of Tiger's more than 200 new features that will change how you use your computer."
There are also reports of recent sightings of similar (or the same?) ads in BusinessWeek, The Econmist and the New Yorker.
Someone remind me... Was there a print ad campaign for Panther? I think there was, but I don't remember it. Anyway - I'm not terribly fond of these particular visuals in the Tiger ads. That baby blue is pretty awful and white text over it isn't the easiest to read. And I think the message speaks to the wrong people. You want people to drop the letter P off their XP and buy a Mac? You better hit them over the head with better reasons.
And while you're at it, Apple... how about some TV spots that aren't all about the music, huh?
Mac Daily News reports that Apple has a two page Mac OS X Tiger ad spread a few pages into the new issue of Time Magazine.
The ad shows Tiger's features looking sweet on a pair of Cinema Displays, with the accompanying text promoting Spotlight and Dashboard as "just two of Tiger's more than 200 new features that will change how you use your computer."
There are also reports of recent sightings of similar (or the same?) ads in BusinessWeek, The Econmist and the New Yorker.
Someone remind me... Was there a print ad campaign for Panther? I think there was, but I don't remember it. Anyway - I'm not terribly fond of these particular visuals in the Tiger ads. That baby blue is pretty awful and white text over it isn't the easiest to read. And I think the message speaks to the wrong people. You want people to drop the letter P off their XP and buy a Mac? You better hit them over the head with better reasons.
And while you're at it, Apple... how about some TV spots that aren't all about the music, huh?
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Richard Korn said 1:46PM on 9-12-2005
It's in this week's Newsweek also.
Reply
Paulo Matsui said 4:19PM on 6-16-2005
I believe this has more to do with "steping the foot on the door" of Spotlight and Dashboard, feature-wise. Remember those gigantic banners Apple hung when they introduced Tiger? They were "Redmond, start your copiers".
So this is probably to let people know who came up with the real solution first.
Reply
jeff harris said 4:19PM on 6-16-2005
I saw the ad first thing today when I got my Time in the mail. Whats up with the converter widget shown? I am the only one that doesn't have this widget? And the calendar is different in the add (like April instead of APR). Must have been still in development and something and they decided not to include it? Who knows... anyone one else notice?
Reply
bryan said 4:19PM on 6-16-2005
"just two of Tiger's more than 200 new features that will change how you use your computer."
To me that doesnt read right, surely something like...
"Just two of Tiger's 200+ new features that will change how you use your computer"
or
"Tiger has more than 200 new features that will change how you use your computer, these are just two of them"
would read a lot better?
jeff harris - the convertor should be installed by default
Reply