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Filed under: Analysis / Opinion, Apple Corporate

AdJab on the Possibility of Apples with Intel on the Outside

Intel Inside?Tom Biro, of AdJab fame, asked the TUAW team over the past week what we thought about the possibility of Intel branding on the new Apple, Intel-chip-based computers, and every one of us had an answer. Tom has posted a detailed feature over at AdJab with some key selections from our different responses.

Here's Tom's intro to the post: "After the recent announcement that Apple would begin to incorporate Intel chips into their computers over the next few years and the subsequent freakout and calm-down, I still only have one question - will those little 'Intel Inside' decals make their way onto the outside of Apple's historically clean boxes? The 'Intel Inside' program is not mandatory, and merely acts as a co-op marketing opportunity for boxmakers to leverage the Intel brand while sharing the cost of advertising when the Intel name is used. However, just as many PC owners had no clue what kind of processor they were using in their machines for years and years, there are probably many an Apple user who have the same issue - except the hardcore Apple folks, of course."

Head on over to the full post to see what Laurie, Scott, Dave, Jay, and I had to say on the topic, along with Tom's observations on our disparate thoughts and his own take on the situation. Make sure you weigh in with your own thoughts in the comments over at Adjab.

Thanks, Tom!
 

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