David Kirkpatrick reporting for Fortune, notes that in email correspondence, Michael Dell said, "If Apple decides to open the Mac OS to others, we would be happy to offer it to our customers."Although, neither Apple nor Steve Jobs have indicated that they have any interest in opening OS X up to non-Apple-branded hardware, this admission by Dell is a rather huge boon for Apple. Up until this point, no large player in the PC world has gone on record saying that they would run OS X on their boxes if Apple opened up the platform. Considering that Dell is such a large player in the personal computing arena, if Steve Jobs were to decide to allow for this, most likely other PC manufacturers would follow suit, and there *could* be a chance of Apple challenging the Microsoft-dominated world of personal PCs.
Then again, if Apple were to do this, it would be a rather huge gamble and running OS X on multiple slightly different pieces of hardware would entail a lot of driver compatibility, which in my opinion is one of the many difficulties and weak spots with Windows XP. OS X running on more varied systems means more software support for drivers for different PC devices and could quite quickly become a big point of instability in what until now has remained a rather tightly reigned and controlled operating system.
What do you think? Should Steve and Michael sit down and have a talk?













Reader Comments (Page 1 of 2)
6-16-2005 @ 1:26PM
Rawktavio said...
i share the same concern over what if apple ran on any machine as well. Driver issues and popularity might bring down os x in this case. Only scenario i can think of in my head that apple might win is if they work closely with dell and any other partners to create drivers and customaizations that make it stable to run on others machines and not selling the os on the shelf. This could give the public the impression that os x should only run on dells and apple computers. In any case i think steve is after microsoft and these are interesting times.
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6-16-2005 @ 1:28PM
KissTheRing said...
I'd love to see OS X on Dell's. The only thing I wonder is if Apple one day gains market dominance like Microsoft has now would they have that same drive to be better than everyone else?
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6-16-2005 @ 1:30PM
DoubleWah said...
I think the interesting question is whether this would have an impact on sales of Macs. That is, how much of what makes us buy a Mac is to do with the OS and how much is to do with the design/build etc.?
If Macs will be able to run Windows, and PCs are able to run OS X, then it's like Apple become two companies: a PC manufacturer competing with Dell, HP and so on, and a software-for-PCs company competing directly with Microsoft.
S
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6-16-2005 @ 1:35PM
David Chartier said...
I pray to every god there is that this never happens. OS X would most likely to become far more buggy - like other crummy OS's out there - and then everyone would wonder what all the hooplah was about.
This is a horrible idea perpetrated by people who just don't understand why Apple does what they do or why a Mac is a Mac.
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6-16-2005 @ 1:36PM
Joakim said...
No way! Stay away from Dell (or IBM, Compaq or any other manufacturer)!
Mac OS X is for Macs! Keep it that way!
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6-16-2005 @ 1:43PM
Porchland said...
Well ain't that the $31 billion (Apple's current value) question; Steve Jobs has had about 20 years to mull over the answer.
If you view the move to Intel as a move to a more mainstream processor, the answer is yes: OSX will soon be available for other PC manufacturers. If you vew the move to Intel as a move to a processor manufacturer with more potential for power and speed -- as Apple described it -- the answer is maybe/maybe not.
Does Apple want to be a pureplay hardware/OS manufacturer with 5, maybe 10 percent of the PC market, or does it want to be a dual player with potentially much more of both? Both make a lot of sense depending on where you're standing. Personally, I'd rather see Apple grow OSX at its own pace and on its own hardware; the beauty of Apple is how well the design and hardware go with the OS. If you break that up and release your OS into the wild, it's going to be MUCH harder to have that tight integreation and consistency.
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6-16-2005 @ 1:48PM
Henry said...
I think this is a good idea. If someone wants great hardware-software integration then they get mac hardware. If price is more important and how the computer looks means nothing you can get a p.c. If ?10% of Dells came with OS X (or XI) then the amount of Mac Users would skyrocket. As a result the amount of Mac software (Games!!!!!) would incresase dramatically. There could be one more boon to Apple gaining significant marketshare: Windoze might improve to be as good as OS X! With real competition both companies would begin making better products with lower prices. If done properly this could be very good for existing mac users and future switchers.
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6-16-2005 @ 1:51PM
Reefdog said...
No, Apple shouldn't open to Dell this early in the game. The world still doesn't understand the the simple incompatibility between the Mac and Windows, and so adding another layer of complexity -- imagine trying to explain that "this network card will work in your Windows Dell but not your Mac Dell" -- would be hellish and terrible for consumers.
Better to keep the Mac OS tied to Apple's hardware in the buying public's eye; it will reduce confusion and tech support nightmares. Leave the cross-platform hackery to those of us who know what we're doing. "Mac" or "Windows" is as much as John Q. Public needs to know.
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6-16-2005 @ 2:00PM
christine said...
ABSOLUTELY NOT. keep apple away from dell and all those other companies. the last thing we want is for os x to turn into some POS operating system like windows.
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6-16-2005 @ 2:12PM
Tom Edwards said...
If Apple did want to move their OS to new makes, then they would use Sony and HP - not Dell.
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6-16-2005 @ 2:17PM
xVariable said...
Regarding the accompanying image: Funniest photoshop evar (OK, in the last couple of days anyway...)
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6-16-2005 @ 2:18PM
MikeInAZ said...
Damn, some of you fanboys are so closed-minded. I thought most Apple buyers are more creative? Think different for a change. And if someone calls DELL a DULL, I will lose it here.
This coming from a recent switcher...I love my Powerbook!
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6-16-2005 @ 2:20PM
_victor said...
You never know. If Dell got together with Apple to create an education-based Mactel only, well maybe that'd be cool.
But for the masses, for now, that's a bad idea.
Porchland hits the idea on the head-- don't cut off your nose to spite your face.
Ultimately this is the Ace in Jobs' sleeve. If MS can't deliver with Longhorn (for whatever reason), Apple could just stand and wait until MS's market share declines over the next 5 years.
Then, when the tipping point is just right: OS X for everybody!
If it were me, at 10.9 I'd release it free and sell services and other software (iLife, etc.). And the best hardware of course...
If hardware becomes so simple that things "just work" (haha, like DH-DVD and BluRay) then maybe this will happen sooner. But that makes Apple a lot like Sony, and we know how that song goes...
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6-16-2005 @ 2:24PM
Geneffects said...
Would it be just OS X liscensed, or would iLife also be included? A large incentive for purchasing Macs is the iLife suite, and I believe iLife is so very cheap because the loss is recouped when macs are purchased. Because of this, I doubt PC versions of iLife will be packaged with OS X on non-Mac boxes.
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6-16-2005 @ 2:44PM
Sk8rCai said...
EN-OH!
NO!
Dammit.....this is the third sign of the comming of the Cyber Apocalypse.......
gak!
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6-16-2005 @ 2:47PM
Pedro said...
isnt that kinda like saying... i wouldnt turn down a million dollars if you were giving it away. Dell would love the oportunity to sell anything that will make it money... OSX included.
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6-16-2005 @ 2:56PM
j. said...
I'm thinking that Apple licensing out the OS to Dell would be a bad move all around. We saw what happened when Apple tried that last time (RE: The Dark Days of the Early 90's) and only by bringing 'ol Jobsie boy back did they get by.
Basically, Apple should focus on their own hardware at the moment. We see a transition away from Windows, right now, unlike any major OS switch since Windows 95 was introduced. There's no reason for Apple to break their own wave by splitting their assets. A Dell with an Apple OS on it wouldn't make them close to as much money per unit as an Apple machine, plus it would be costly to ensure driver compatibility will Dell's customization.
Victor mentioned a Dell/Apple education computer. I think it would be a better move for Apple to push the eMac harder - which was developed specifically for education - and work on taking away from Dell's market saturation. An update to that model line would do nothing but good things. Another option might be for Apple to manufacture a computer, and allow Dell to rebrand it, however that would take away from Apple's image - something they work very hard to maintain.
It's the image thing that really gets me. Apple, in recent years, has worked VERY hard to make itself the "cool" computer company, and aligning with Dell won't help that.
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6-16-2005 @ 4:00PM
perry said...
Hello Mr. Jobs,
Welcome to the wonderful world of pirated software. I'm going to laugh when i see the first Mac OS shared on the gnutella network. The chinese are really going to enjoy it.
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6-16-2005 @ 4:38PM
Robert Knight said...
Absolutely never...
for the precise reasons you stated in the post. OSX would become bloatware, chokes with third party drivers and junk.
Besides, it seems much more reasonable to wait and see how the move to x86 affects Mac sales. Apple may get a huge boost just from the new chips being inside. I wouldn't open the OS to any machine right off.
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6-16-2005 @ 4:57PM
Poncho said...
Apple is adored by it's users because it takes it's own route, not down the beaten path. I don't think it'll happen personally.
The recognition of the Apple brand is at a high point and it's increasing. Apple could license OSX for other companies, this would make a LOT of (begrudging) Windows users happy, raise the Apple profile higher than ever, and in my opinion potentially threaten the Mac itself.
Generic PCs are great in the respect that you can run Windows, Unix or some other 'generic' operating system on. That is not what the Mac & OS X are about.
If Apple can hold out, not license OS X out and grow their market as they have been recently, they will be in the more profitable position they have been after for a number of years. I also believe they will retain the majority of current customers and gain a lot more.
In short, I think Apple will win on a level playing field. (Generic PC with Windows against Apple Mac with Apple OS X.)
I know which one I'd want!
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