Skip to Content

Free TUAW iPhone app -- try it now!
AOL Tech

Filed under: iPod Family

iPod Halo effect one of 'top obstacles' facing Microsoft

iPod PhotoPeople love their iPods, there is no denying that. People have been enjoying their iPods so much, in fact, that it has lead some non-Mac users to buy their first Mac based on their experience with the iPod. This is known as the 'iPod Halo effect' in the industry, and it has got Microsoft worried.

The seattlepi.com is reporting that Will Poole, a high ranking Microsoft exec, cited 3 main challenges facing Microsoft as they try to expand their operating system business. The first two are the 'good enough' problem where people think their machines are fine as they are and secondly, the many open source alternatives.

The third obstacle? The iPod Halo effect.

Good news for Apple, bad news for Bill.
 
jobs & resumes
iPhone developer

Groupon - Chicago, IL (2 weeks ago)

See More Relevant Jobs ›

Reader Comments (Page 1 of 1)

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


Follow us on Twitter!
 TUAW [Cafepress]

Featured Galleries

DNC Macs
Macworld 2008 Keynote
Macworld 2008 Build-up
Google Earth for iPhone
Podcaster
Storyist 2.0
AT&T Navigator Road Test
Bento for iPhone 1.0
Scrabble for iPhone
Tom Bihn Checkpoint Flyer Briefcase
Apple Vanity Plates
Apple booth Macworld 07
WorldVoice Radio
Quickoffice for iPhone 1.1.1
Daylite 3.9 Review
DiscPainter
Mariner Calc for iPhone
2009CupertinoBus
Crash Bandicoot Nitro Kart 3D
MLB.com At Bat 2009
Macworld Expo 2007 show floor

 

More Apple Analysis

AOL Radio TUAW on Stitcher