Maybe Sony's marketing people knew something we didn't after all. Engadget is reporting today that as part of Apple's push to get Intel PowerBooks to market, they've been poaching from the VAIO team. Apparently, the boys in Cupertino have hired a Japanese headhunting firm to round up as many current and ex-VAIO engineers as possible, as quickly as possible. As Peter points out in the article, there's a certain method to this madness: Sony helped Apple design the first PowerBook 16 years ago.VAIO designers working on x86 PowerBooks
Maybe Sony's marketing people knew something we didn't after all. Engadget is reporting today that as part of Apple's push to get Intel PowerBooks to market, they've been poaching from the VAIO team. Apparently, the boys in Cupertino have hired a Japanese headhunting firm to round up as many current and ex-VAIO engineers as possible, as quickly as possible. As Peter points out in the article, there's a certain method to this madness: Sony helped Apple design the first PowerBook 16 years ago.












Reader Comments (Page 1 of 2)
7-30-2005 @ 4:41PM
Hawthorne said...
As long as they don't learn how to design a reliable x86 notebook from Sony, I'm okay with this. Sony's notebooks are beautiful, but they're fragile, in my experience. What's needed is something with the look of a VIAO and the guts of a ThinkPad.
Reply
7-30-2005 @ 8:53PM
Tony said...
Sony used to make Mac clones too, so there is probably some good institutional knowledge to tap into there.
Reply
7-30-2005 @ 11:52PM
fra said...
Is Ive and his team too busy working on anything else?
Reply
7-31-2005 @ 5:20AM
Felix said...
Not really surprised to hear Apple and Sony in this one. IMHO, these companies are the only ones to make nicely designed notebooks.
Reply
7-31-2005 @ 9:38AM
arkowi said...
I love sonys designs for the most part. This is a great coffee table book, that I have on my coffee table. It's becoming slightly dated, as it ends with their designs for the playstation and the 16 mb memory stick, but the real interesting stuff such as their design arcs of TVs and CD players is amazing.
http://www.amazon.com/exec/obidos/ASIN/0789302624/qid=1122816923/sr=2-1/ref=pd_bbs_b_ur_2_1/103-2232234-5543000
Reply
7-31-2005 @ 2:28PM
andy said...
This makes me happy, if it's true. The Vaios are the only PC I would buy... if I were to buy a PC, that is :)
Reply
7-31-2005 @ 6:27PM
H2ORANGE said...
Naturally, this would excite any mac user as we value form almost as much as function. I can't wait to see what this team comes up with and hope it's soming we've not considered before.
That being said, I can't help but cringe at the idea that even more people who know even less about Macs will be nodding at me and acting as though they're veterans simply because they dropped some new change on a new toy. Know what I mean?
I was one of the first to have the Treo 600... many of us were. Weren't those the days...? Once Palm bought Handspring, EVERYONE had to have one so now EVERYONE either has the 600 or the 6shittty. If you speak to the owners, they don't even know what they're doing half the time... they're just proud to floss their $600 phone.
I'm all for the new, but won't be so quick to return the nod...
Reply
8-01-2005 @ 12:22AM
Penginkun said...
Sony made Mac clones? There's nothing on LEM about that...
http://www.lowendmac.com/clones/index.shtml
Or was Sony behind one of these companies?
Reply
8-01-2005 @ 9:40AM
Tony said...
Penginkun,
I know Sony made mac clones because a college buddy had one. In fact, he may still have it.
Reply
8-01-2005 @ 2:21PM
Optimus said...
If Apple wanted to look for the best notebook designers in the industry, how about they look at the current Aluminum PowerBook team? VAIO's are craptastic in comparison to the current batch of PowerBooks.
Reply
11-08-2005 @ 3:40PM
Ed Shull said...
The VAIO's are nice looking machines, but I would rather see a Powerbook tablet option than something that looks like a VAIO.
Reply
11-08-2005 @ 3:43PM
Bruce M. said...
I'm very excited about what's coming to Apple's laptops ... mostly smaller form-factors. I love my 12" Powerbook, but it's starting to feel really heavy compared to some of the PC laptops I've seen lately. And the screen on my Powerbook is starting to seem very dim. My only big concern is that Sony laptops are pieces of crap when it comes to reliability -- my friend's died in a year and just out of warranty, and Sony basically abandoned her. She now owns a 12" Powerbook and is very happy. My dream Powerbook will have a 13" widescreen format, much higher resolution and brighter screen, at least a 160 gigabyte hard drive, boot into multiple OS's, have 2 gigs of RAM and a multicore processor, built in iSight camera, and a PCMCIA slot for adding high speed wireless (unless Apple builds it in) and ideally will also be a media PC with included front-row 2.0 and a built-in television tuner / digitizer.
Reply
11-09-2005 @ 1:24PM
steve said...
Ed Shull: All PowerBooks and iBooks have builtin high speed wireless.
I like the idea Apple seeking a way to improve an already excellent product in the PowerBook
Reply
11-09-2005 @ 1:43PM
Jay Savage said...
steve:
News to me. AirPort is single-band 802.11g, 54Mbps max. You can hardly buy one of those cards for a PC anymore. Everyone is selling dual-band solutions that use two 802.11g channels simultaneous to achieve throughput of 108Mbps. At least that's the theory. The additional overhead means you're not likely to see anything much over 90 in most cases, but still.
Reply
11-10-2005 @ 4:58PM
Adam said...
NOOOOOO! VAIO LAPTOPS ARE BRICKS WITH CRAP BATTERIES AND PRODUCE FAR TOO MUCH NOISE AND HEAT!!!!!! THIS IS WRONG!
Reply
11-11-2005 @ 11:13PM
Nikoniko said...
Tony is probably confusing Sony with Pioneer. Pioneer released rebranded Mac clones provided to them by Motorola and StarMax. Or maybe he's thinking of the Sony Trinitron technology used in Macintosh monitors.
Reply
11-14-2005 @ 1:05AM
Eugene said...
I hardly see a difference between my 1.25 ghz G4 laptop over it's 802.11G connection side by side to my 1 ghz DP-G4 tower which is hardwired to my cable modem.
At minimum both computers have the same 10/100/1GB ethernet connection. The at the minimum the network might give me 3 -6 mb through my cable modem If i notice anything it might be how fast a video begins playing or some multi-gigabyte download comes through a tad faster on the tower but we're talking a mere seconds, just not that significant. In theory both computers max out the broadband 3 (or greater) MB/sec bandwidth.
Higher speed renditions of 802.11 wireless networks may make a difference if your laptop is connected through a highspeed wireless LAN/WAN router and you frequently transfer seriously large files, maybe. But my expereince has shown me that we're talking bleeding edge of technology where we the consumer do the bleeding, i doubt the reliability of these higher speed claims to be more than marginally better.
Reply
11-15-2005 @ 8:33AM
Tony C said...
By "high speed wireless", I think Bruce M might be referring to EVDO, EDGE or whatever else is on the horizon -- true nationwide high speed wireless connectivity, not localized WiFi.
Reply
11-15-2005 @ 11:06AM
Reid Sorenson said...
Why are all the little linky things for the Weblogs Inc. Network at the bottom of these pages linking to really old stories? This one's from July 30!
Reply
11-16-2005 @ 4:35AM
Jonathan Finney said...
If anyone has used the 12" and 10.6" Vaios, I'm sure your just as excited as me.
I have owned the TR1 - TR3A and both have been VERY solid computers.
I just may wait the x505 and see what the new powerbook will be like.
Reply