New Apple Logo and Ad Campaign for first Intel Macs?
Admittedly, this is way out in left field, but check this out. The English
language page of a Chinese newspaper has
published this article today rehashing some of the rumors flying around the Mac web about what will be announced
tomorrow during the Stevenote. However, what's most interesting to me is the accompanying graphic with the article.
I've added it to this post, here the right.Now, of course, this might just be some artwork created by the newspaper staff to accompany the story. However, what if it's not. What does the text "think twice" mean? Could it be a part of a new Apple advertising campaign for the new Intel Macs? Perhaps it refers to something "dual core" in nature? The two Apple logos, one inside the other also plays into this speculation.
Might this be another clue as to what will be announced tomorrow? Or is my imagination just running overtime?
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
xyz3 said 4:37PM on 1-09-2006
The word abomination comes to mind. I don't think Steve would let something that ugly represent Apple.
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Michael Curtis said 4:39PM on 1-09-2006
Gotta be fake, that logo is ugly. Apple is all about simplicity... they even stripped the colors from the logo, no way they're going to go more complex.
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Debbie Ripps said 4:46PM on 1-09-2006
I guess one person's ugly is another person's beautiful. I like it! Let's hope apple's ready for early release of the new Intel Macs.
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J.Y. said 4:47PM on 1-09-2006
Ah, that would have to be a spoof. 'Think twice' is like Think Again, and any way you interpret it, it means - "doubt". And like xyz3 said, that's just fugly. So let's hope it's a prank ;-P
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Jacob Varghese said 4:47PM on 1-09-2006
Considering how that could be easily spun to be negative, they would never use that logo.
Apple - think twice before you buy them. lol.
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pts said 4:47PM on 1-09-2006
Yeah, I don't see this being remotely official. None of the current Apple design cues are there, and they never, ever mess with the logo like that.
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Samuel McConnell said 4:49PM on 1-09-2006
It feels off balance, and I've never known Apple for ANYTHING off balance.
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Paul Dunlop said 4:50PM on 1-09-2006
Imagination running overtime me thinks ;-) I would hope a new aggressive ad campaign for the Mac, on the same scale the iPod is promoted may be in the works, with a new approach, but I doubt any major rebranding or new logos, etc, will be introduced.
Ultimately, the chip instead doesn't make it a different machine. It's what that chip is running, and for the time being, that isn't changing
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Callum said 4:52PM on 1-09-2006
*clearing sick off keyboard*
no, stop. can't you just calm it for a few more hours! Will TUAW have there servers ready this time round? I seem to recall a de-CSS-ed page warning me not to refresh, or was that Engadget? Either way, can't wait.
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Sam said 4:54PM on 1-09-2006
think twice rings in as dual core in my mind as well.
but man do those tv's sound like a good idea
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bt said 4:56PM on 1-09-2006
That had to have been developed by their in-house artist. I seriously doubt Apple would muddy their logo by doubling it, and then placing text inside it, further defiling their logo. I'm sure it's against their branding.
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Lucky said 4:59PM on 1-09-2006
Looks interesting, but i wouldn`t like it as the Apple logo. I love it the simple way it is. Just perfect.
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yoharryo said 5:04PM on 1-09-2006
uncle steve would never allow this...
it is literally using the apple logo in vain (ever read the story why we have the squiggle instead of apple logo on the command keys and in the menu)
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Mur said 5:16PM on 1-09-2006
I don't like this too much...the logo or the slogan...and I know that I am wrong....but didn't someone say something about two branches of Apple...one for computers and one for entertainment.
I would bet money against myself.
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Ryan Ashcraft said 5:20PM on 1-09-2006
"Think Twice" reminds me of the famous slogan "Think Different", but it doesn't really make sense. The design of this logo is poor for Apple, and I'm pretty sure Apple will not change their great logo anytime soon.
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Paul said 5:21PM on 1-09-2006
Nononononononononononononono.
Who got Photoshop for Christmas? Someone get him a .....for dummies book, quick.
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Wysiwyg said 5:23PM on 1-09-2006
Its so... crappy. And "think twice" is definetly a BAD concept. As Jacob and others pointed, it just brings bad feelings about the brand. "Think twice... before you buy them". Only the tech savvy thinks about the dual core chip.
So, in a word: FAKE.
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Mart said 5:31PM on 1-09-2006
Well, I can tell you that that JPEG image contains the strings "JFIF", "Ducky", "Adobe" - and the product shot JPEGs on apple.com contain the EXACT SAME STRINGS! Coincidence? Probably. Those three strings just mean that the image was created in Photoshop.
Don't worry, we all get a little addled around Stevemas...
:-P
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Some Bloke said 5:32PM on 1-09-2006
That has to be some crappy wallpaper they found on the interweb and used as a placeholder...
Red iPod... mark my words.
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Sizer said 5:48PM on 1-09-2006
Oh yeah, we're all 'Man that's a bad idea and ugly' now, but if Steve endorses it everyone (including the people who thought it was an awful idea) are going to think it's the best logo ever. And will argue this to the death.
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