New Apple Logo and Ad Campaign for first Intel Macs?

There is no company around with stronger logo usage and branding guidelines and no company more strict about sticking to them. Messing with your logo like that is something that anybody with any branding sense at all would reject out of hand. Much less Apple. And the tag line is bad for all the reasons folks have listed here. Chance it's real: 1,000,000,000 to 1 (AKA slightly less chance than Jobs showing off the long-rumored Apple PDA this morning). = )

Sorry to let you down, Damien, but that's a desktop image that has been around for a while :) I've actually used it in the admin space of several images I've pulled together for clients and such. I don't even remember where I poached it from... probably macdesktops.com or resexcellence.com

Has anyone even read the article? It has nothing to do with changes being made to the Apple logo. The accompanying "logo" is a result of engadget-style throwing whatever images GIS turns up relevant to your topic. See here"

http://images.google.com/images?q=apple

...now back to your regularly scheduled MWSF hysteria.

tee hee hee.

We've been using this as a background on our machines for about six months now, hate to tell ya -- and that courtesy of one of your fellow TUAW bloggers, Damien.

Oh well, everyone has to have an anti-scoop occasionally.

The logo is completely contradictory to the idea Apple has built itself around: simplicity. The Apple logo is a testament to this (the newer version that is, not the old school rainbow-coloured one). Look at this image: one apple inside another, bevelled edge, simulated shine, a third apple as a watermark of sorts in the background, and then a tagline as well (INSIDE the apple, further complicating things). There's no way Steve would let something like that slide through. Too complex. Not resolved. Definitely not elegant.

There's that story of him rejecting the initial iPod he was going to show at a keynote (the first gen that is) because the headphone jack didn't feel right. Do you think he's going to support something as convoluted as this as his company's logo!?

It's FAKE, it's a smaller clip from a desktop that has been floating around since at least a year ago, probably longer. It means NOTHING, it has no relation to or endorsement by Apple, end of story!

dual cores, dual OS's?

the details of the logo are very clean and the composition is good. the rolling reflections look correct, and the spec kicks are in the right places. looks like a graphic for a campaign, not necessarily a logo to put on a product.

You have to be kidding right? Thinking this is the NEW Apple logo... Wait until you sober up and have another think...Think Twice (TM) before posting!

yay now im tech savy #17
i feel honored

Sizer, as much as a mac addict as I am, I'm agree you 100% on that.