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Filed under: Analysis / Opinion, iTS, Video, Bad Apple

The Postal Service speaks about Intel Ad

Who would have thought that the most controversial thing to come out of Macworld would be the commercial that Apple produced to hawk the idea of Intel inside Macs? Certainly not this pundit, though I also didn't think that iPod would sell, and I thought the Cube would be a hit.

It seems that the one of the members of the Postal Service, a fellow by the name of Ben Gibbard has posted the following notice on the Postal Service's website: It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service

I thought all was forgiven because Apple is featuring their video in the iTunes Music Store, but apparently not so much. What's next, a lawsuit of some kind?

Thanks, Rally.

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