Academy Award Nominated Short Films point to movies to be the announcement of the day

Here's my thinking:
- This morning in the iTMS, along with some Bravo shows, we received some Academy Award Nominated Short Films. Short films? So what? We already have Pixar shorts! you retort. Ah-ha! See! These are non-Pixar films in the iTMS. The first.
- Kevin Rose of Digg fame didn't post "Hey, I got the scoop from my super secret source last night on all the hardware Apple is announcing tomorrow!" as he has for the last several Apple events.
- This CNNMoney.com article makes sense. The announcement is going to be all about movies coming to the iTMS.
The only thing that kind of weighs in favor of there being some hardware announcement is that Ryan Block from Engadget received an invitation to the event and will be there today. Check over at Engadget for the nice orderly news of the announcements. If you prefer fan-driven speculation and frothing-at-the-mouth craziness, check back later today as we have a live chatcast of the event and we try to get Ryan to leak info to us simultaneously with his feeding the info to Engadget, i.e. signal to noise issues; you've been warned ;-)
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Here's my thinking: This morning in the iTMS, along with some Bravo shows, we received some Academy Award Nominated Short Films. Short...
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that's not 'fun', didn't the invite read 'fun'. Bringing downloadable movies would be nice, but they'll have to improve iTunes' handling of movie files - on anything less than a G4 1Ghz preformance is terrible, I can't believe paying for any video content only to have it playback in the sham-of-a video player that is iTunes 6 (today).
and then the big-bag video iPod... fellas, look at the battery issues that stand today... the 5G iPod's video playback is limited to 3hrs on the battery, that's two films, or one film and an hour or so music- that doesn't do it for me, sorry.
'fun', what could this mean... are we all looking in the wrong direction - or is 'fun' cupertino talk for media?
Jacob, I think you're splitting hairs by calling me wrong on the Pixar / Disney bit, especially considering that those Disney shorts didn't show up until *after* the most recent Disney/Pixar acquisition.
As for the rest of you, I really hope that there is some hardware announced, but products hasn't always meant hardware, and I've sat through some very long keynotes that featured minor bumps in hardware and focused on things like the iTMS in the past, so I'm a bit concerned that this one will be the same.
I'd be bummed if no new hardware, or software, or the combination of the two, wasn't announced. Also I think that equating movieshorts with full length movies is drawing broad conclusions from limited facts, and my grandfather always preached against doing that. Besides, Apple probably had easy access to Pixar features, but they never showed up on ITMS. (Is that proper grammar?)
My predictions: New Mac Mini, New iBook, adding "Merry Melodies" shorts to ITMS. Bugs Bunny rulez!
The infrastructure isn't ready for feature length film.
C.K. you are wrong on this so rest easy. Apple has *never* had a major Steve Jobs keynote / special presentation for a software only change. These always have the "sexyness" of new hardware, always. So while iTunes movies may very well be the focus, be assured it would be along with a new Mac mini with improved Front Row 2.0 to help show it, or maybe a new video iPod. No matter what happens there will be new hardware, although I doubt the huge range of iBook, Mac mini, and video iPod predicted all at once by some other sites. Pic one of those PLUS the iTunes movies and you likely have what is happening today.
February 28 2006 at 10:51 AM Report abuse Permalink rate up rate down ReplyUsually before a hardware announcement, ship times on the speculated hardware to be upgrades slip to weeks or days. The mac mini still shows a ship time of less then 24 hours at the apple store online. Sad.
February 28 2006 at 10:44 AM Report abuse Permalink rate up rate down Reply"These are non-Pixar films in the iTMS. The first. "
Wrong.
What about the Disney short films?
Sam's got a good point - "Come see our fun new PRODUCTS"
I personally don't care all that much about what is released today since I won't have the money to purchase it.
Oh, the life of a college student...
how can you say that onlly movies will be put out, when the announcement says "Come see our fun new PRODUCTS"
February 28 2006 at 10:29 AM Report abuse Permalink rate up rate down ReplyI pay 9.99 for 6 dvd rentals from Amazon UK each month. Give me a movie at "DVD" quality for 1.50 that I can only watch once and I'll be happy. But I wouldn't fork out for "iPod resolution" movies, no matter how many times I could watch them.
(Btw, that's 17.50 and 2.60 for you Americans with your crazee dollars!)
Watching movies on my computer? Wow, that's revolutionary.
February 28 2006 at 10:16 AM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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