Police ID woman with her iPod

Here is an odd story for your Sunday morning. A woman was out jogging in San Francisco when she was struck by a car and left unconscious by the hit-and-run driver. She had no ID on her at the time, but police did take the iPod she was using to a local Apple Store. The employees then used the iPod's "...identifying information" (serial number?) with Apple to ID the owner. All of this begs the question:

Is there nothing this device can't do?!?
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