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On marketing, and a thanks to Apple's department

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good choice they made with this new software:

They didn't call it "iBoot."

Bonus points for not calling it "iBooty" either. Thanks guys.

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Humor Software

While chatting with my brother this afternoon about (what else) this whole Boot Camp thing and its ramifications, he brought up a great...
 

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Wry Cooter

When I first read the Boot Camp blurbs yesterday, I thought people were talking about one of those Cocoa programming Boot Camps they have occasionally. I thought the enthusiasm was a bit high for a Xcode programming seminar.

April 06 2006 at 4:14 PM Report abuse rate up rate down Reply
bagel

Well somebody above brought it up, but i-BM would be a funny name. It would be a triple entendre... It's iBM because it does the whole PC OS kind of thing (though nobody I know calls them IBM compatibles anymore). It would be BM for boot manager. And it would also BM for the stuff one does, sitting on the toilet.

April 05 2006 at 7:51 PM Report abuse rate up rate down Reply
systemsboy

Well, for one thing, there's already a product called iBoot.
http://www.dataprobe.com/power/iboot.html

But I agree, it'd be a suck name for Windows-on-Mac.

-systemsboy

April 05 2006 at 7:17 PM Report abuse rate up rate down Reply
Shane Hale

why not...

iWIN or weWIN for that matter.

Shane

April 05 2006 at 7:01 PM Report abuse rate up rate down Reply
wheels

On the other hand, It's not iOSX or iTiger or iLeopard either.

April 05 2006 at 5:48 PM Report abuse rate up rate down Reply
adam

The should call it iDontKnowWhyButHereYouGo

April 05 2006 at 5:47 PM Report abuse rate up rate down Reply
HS

You say "a good thing" with emphasis on good, as if thats the only good thing about the software.. What seems to be the problem?

April 05 2006 at 5:38 PM Report abuse rate up rate down Reply
Flanagan

... or iBMCompatible for that matter.
Could be worse. If Microsoft's marketing department named it, they would have called it "Apple Macintosh OS X 10.4.6 Microsoft Windows Compatible Dual-Boot Edition featuring Boot Camp" (or AMOSXMWCDBEFBC for short).

April 05 2006 at 5:35 PM Report abuse rate up rate down Reply
Ian Walker

They may not have called it iBoot, but if you look at their page for Boot Camp, it notes: "Called Boot Camp (for now), you can download a public beta today."

Its not too late for them to call it iBoot...

April 05 2006 at 5:23 PM Report abuse rate up rate down Reply
mat

I think a better name would be iCrash.

Or, iOpen your computer up to all kinds of nasty viruses, malware, and spyware

April 05 2006 at 5:11 PM Report abuse rate up rate down Reply
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