On marketing, and a thanks to Apple's department
While
chatting with my brother this afternoon about (what else) this whole Boot
Camp thing and its ramifications, he brought up a great point concerning Apple's marketing and a good
choice they made with this new software:They didn't call it "iBoot."
Bonus points for not calling it "iBooty" either. Thanks guys.

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Reader Comments (Page 1 of 1)
tenin2wenty10 said 5:09PM on 4-05-2006
"Called Boot Camp (for now), you..." taken from the apple site... so the name could be subject to change
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unreal mccoy said 5:11PM on 4-05-2006
I think a better name would be iCrash.
Or, iOpen your computer up to all kinds of nasty viruses, malware, and spyware
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Ian! said 5:23PM on 4-05-2006
They may not have called it iBoot, but if you look at their page for Boot Camp, it notes: "Called Boot Camp (for now), you can download a public beta today."
Its not too late for them to call it iBoot...
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Sean Flanagan said 5:35PM on 4-05-2006
... or iBMCompatible for that matter.
Could be worse. If Microsoft's marketing department named it, they would have called it "Apple Macintosh OS X 10.4.6 Microsoft Windows Compatible Dual-Boot Edition featuring Boot Camp" (or AMOSXMWCDBEFBC for short).
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HS said 5:38PM on 4-05-2006
You say "a good thing" with emphasis on good, as if thats the only good thing about the software.. What seems to be the problem?
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adam said 5:47PM on 4-05-2006
The should call it iDontKnowWhyButHereYouGo
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Wheels said 5:48PM on 4-05-2006
On the other hand, It's not iOSX or iTiger or iLeopard either.
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shane said 7:01PM on 4-05-2006
why not...
iWIN or weWIN for that matter.
Shane
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systemsboy said 7:17PM on 4-05-2006
Well, for one thing, there's already a product called iBoot.
http://www.dataprobe.com/power/iboot.html
But I agree, it'd be a suck name for Windows-on-Mac.
-systemsboy
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Bagel said 7:51PM on 4-05-2006
Well somebody above brought it up, but i-BM would be a funny name. It would be a triple entendre... It's iBM because it does the whole PC OS kind of thing (though nobody I know calls them IBM compatibles anymore). It would be BM for boot manager. And it would also BM for the stuff one does, sitting on the toilet.
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Wry Cooter said 4:14PM on 4-06-2006
When I first read the Boot Camp blurbs yesterday, I thought people were talking about one of those Cocoa programming Boot Camps they have occasionally. I thought the enthusiasm was a bit high for a Xcode programming seminar.
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