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Apple, Portal Player parting ways

Portal Player, the long time supplier of media chips for the iPod, has been told that Apple will be going with another vendor for mid and high end, flash-based players (the shuffle and nano, presumably). This is bad news for Portal Player, as the iPod has accounted for 90% of their revenue, EETimes reports.

There's no word on who has won the newly available contract, but analyst Craig Berger of Webbush Morgan Securities listed Samsung, SigmaTel, Actions, or LSI Logic as possibilities, in that order. Sorry to hear it, PortalPlayer. I'll miss your smiling logo.

[Via MacNN]

Portal Player, the long time supplier of media chips for the iPod, has been told that Apple will be going with another vendor for mid and...
 

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Bill Gates

Behold!!
Portal Player will strike back with vengence (maybe with a new partner this time) and Apple will be sorry for its decision.

April 24 2006 at 6:14 AM Report abuse rate up rate down Reply
Wry Cooter

Maybe it just means new iPods that go beyond the Mp3 players that Portal Player helps with (and could could continue to help with). More Vpods.

April 20 2006 at 3:53 PM Report abuse rate up rate down Reply
roobois

at some point, portal player is going to have be able to survive without Apple. Now is the time for them to learn that lesson, I guess.

April 20 2006 at 3:44 PM Report abuse rate up rate down Reply
汵itas

So in the newer iPods, whose icon in the little snowman in the About section???

April 20 2006 at 3:28 PM Report abuse rate up rate down Reply
GadgetTV

Hmmm. they did not mention Intel in those list of chipmakers.

April 20 2006 at 3:24 PM Report abuse rate up rate down Reply
Brendan Sheehan jnr

I think it's time for a quick buy and sell of their shares!! After the panic goes away, and reality comes back!

April 20 2006 at 3:16 PM Report abuse rate up rate down Reply
dombi

Wow. Portal Player's stocks took a really big hit (down ~40-45%) because of this news:
http://finance.google.com/finance?q=play

April 20 2006 at 2:32 PM Report abuse rate up rate down Reply
Alex

They don't supply for the Shuffle, just the HDD and nano player.

April 20 2006 at 2:14 PM Report abuse rate up rate down Reply
Jon Hendry


That's just the flash players - there's still the sizable business doing the disk-based iPods, at least for the time being.

April 20 2006 at 2:13 PM Report abuse rate up rate down Reply
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